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Change Management Expert



Friska Wirya is the powerhouse behind Fresh By Friska - a change management consulting, coaching, facilitation and training service for executives, teams and businesses.

Friska is most known for her work with large corporates - a US$170m cost saving for the biggest gold miner in the Southern hemisphere, executing the digital response to COVID for Australia's number 1 university, and partnering with the largest engineering company on earth to win the race to net zero are a few examples.

Friska's differentiation is symbolised in its name - it’s about a fresh take. This means doing away with the old ways that aren’t getting traction, and being open to exploring and experimenting with the new and foreign - whether it be culture, technology, structure or strategy. Friska helps achieve that elusive behaviour change. Changes that stick.

Friska has industry experience with the battle scars to prove it. She has the innate ability to coach and impart her decade-long wisdom of driving change in 6 of the seven continents to audiences from Salesforce, Culture Amp, Ferrari, KBR, SMEC and Google.

Leveraging a modular approach that combines delivery modes of consulting, speaking, workshops, facilitation and coaching, she can adapt to a client’s unique needs.

On a side note, Friska is creating a game for change management, partnering with a renowned digital corporate games developer to make change capability a strength for more people, in more organisations, in more countries. She has also been selected by Meta as part of the Top 100 Consultants and Thought Leaders of the world, to provide her offerings in the metaverse - watch this space for the 4D avatar of Friska!

Many call Friska a social media star because she manages to enchant audiences through distilling her essence into compelling content.

As a result, Friska has spoken at Women Leaders Institute Summits in Melbourne, Sydney and Singapore, Female Influencers in Tech, Wonder
Women Tech, Women in Construction, Women in Engineering, Women in Mining, Women in Tech, Women in Leadership, Emergence and Digital Transformation Live.

Talking Points

The Secrets of Future Fitness

Based on her highly rated TEDx talk, Friska dives deeper on what makes a change be short-lived or sustained in large organisations. Given the turbulent times of today where change is the only constant, this talk is relevant for any organisation that wants to be more agile and nimble in the face of disruption.

Who is it for: Decision makers in organisations facing significant upheaval (tech, finance, pharma, health, professional services), usually a CIO / COO / CMO / CEO

Key Takeaways:
- Understand what makes an organisation future fit vs future fat
- Understand how to structure significant changes in their organisation so they stick
- Understand the key human traits which drive transformational results

Strengthening a Digital Culture

Friska shares the frameworks and models that she created. They were used to guide the digital
transformation of the largest gold miner in the Southern hemisphere.

Who is it for: CIO, CTO, CDO, Heads of Transformation, CSO

Key takeaways:
- Understand how to leverage the 3Cs of change success
- Understand the essential elements of an effective change program
- Ideas on relevant metrics and data required to monitor their own transformation initiatives

From Addiction to Conviction - 7 lessons I wished I knew a decade ago.

Friska shares her journey of first coming to Australia as an immigrant, overcoming intense bullying and racism, spiralling into addiction to now becoming a sought-after thought leader and consultant.

Who it's for: Emerging leaders, women founders and entrepreneurs, CXO who is interested in resilience and overcoming adversity

Key takeaways:
- Understand the principles to drive change in your own life faster and better
- Understand how individual change leads to departmental and organisational change
- Understand how to live a more meaningful, balanced and more purposeful life

From Invisible to Influential

Social selling is very now. So is personal branding. The top 100 most followed accounts on LinkedIn a decade ago were companies. Today, it is dominated by individuals. Friska shares how she grew her social media following by 600% in less than 18 months, leading to a long list of blue chip clients and incredible opportunities.

Who it's for: People who don't know about personal branding, CxO who want to take control of their image but don't know how, emerging leaders who want to stand out for the right things.

Key takeaways:
A proven process to authentically transmit your essence online
Content creation and curation mastery
Turning followers into raging fans
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