Iantha Yu is a lifestyle editor with a passion for presenting. She has a demonstrated history of working in the publishing industry as a brand ambassador, and has fronted numerous campaigns for brands including Kérastase, Sukin, L’Oréal Paris, L’Oréal Professionnel, Grown Alchemist and more.
Iantha is now a freelance journalist with a focus on topics such as beauty, wellness, health and lifestyle. She has also started her own company called PicStudio which specialises in e-commerce photography for brands.
Most recently, Iantha was the Acting Beauty Director of marie claire Australia and the Beauty Editor of BEAUTYcrew, Australia's number one online beauty destination. Here, she worked on executing video content, writing and styling editorial and advertorial stories, creating social strategies, behind-the-scenes production of TV commercials and executing experiential events for readers.
She also expanded her digital knowledge with a role as Beauty Editor at The Carousel, where she worked on a balance of editorial features, advertorial pieces, and video work. Prior to that, she worked within the beauty, lifestyle and fashion departments at a number of leading women’s titles including Women's Health, Virgin Australia Voyeur, SHOP Til You Drop and SHOP 4 Kids.