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Australia's leading business growth experts


Jason Cunningham is one of Australia's leading business growth experts. He’s driven to help business owners get the full financial and lifestyle rewards they deserve for all the hard work and risk. His experience, viewpoint and personality make him a unique and relatable voice in the SME space.

As a business owner, author, media commentator and keynote speaker, Jason has inspired thousands of business owners to make more profit and create the lifestyle they’ve always dreamed of. He combines over two decades of experience advising business owners with lessons from his own business-owner journey, along with cutting-edge insights from world-class experts.

His practical content and engaging style create presentations that entertain and inform in equal measure. The audience get practical, proven and actionable tools and tactics they can implement in their own business.

Previous experience

Financial Services: Business is in Jason’s blood. At 24, he co-founded The Practice (, a business and personal wealth advisory firm which turns over $15 million per year and serves a diverse client base.

Media: Jason has been a member of Channel 10's The Living Room for over six years, is the finance guru on Triple M’s drive-time program The Rush Hour, and spent nine years talking money on SEN1116's The Run Home. He’s been featured on Sky News, Hinch Live and Studio 10 as well as in print media and multiple blogs.

Author: His latest book, Have Your Cake And Sell It Too: The 7 Key Ingredients of Business Success gives owners a roadmap to live the dream: build a profitable business they love owning, and grow an asset that others will pay top dollar to buy.

Talking Points

Have Your Cake And Sell It Too: the 7 Key Ingredients of Business Success

Is it too much to want it all - a profitable business that’s a dream to run; a business asset you can one day sell for a truckload of money; and have a life?

Some owners get a great financial return from their business, but are slaves to it. Others have enviable lifestyles, but no money to enjoy their freedom.

Business growth expert Jason Cunningham argues you can have it all: get full return for your efforts in the form of profits and lifestyle flexibility, while also growing a highly valuable business asset that someone will pay top dollar for (but you love so much you won’t want to sell any time soon). Because the very attributes of a business that’s attractive to potential buyers is also what makes it a dream to own.

Get the profit and dividends you deserve, the lifestyle flexibility you crave, and a juicy big cheque when - if - you one day choose to sell. Along the way you’ll fall back in love with your business.

Why you need to sack yourself

To truly achieve business success, you need to be able to separate yourself from your business, so you can come and go as you please, cherry pick the clients you want to work on, and take a holiday whenever you want. Sacking yourself will help you build a self-sufficient business that runs just as well when you’re off having a life. It’s the key to building a business that supports your lifestyle, rather than the other way around.

What, How, Why?

Understanding your business - your purpose, what you stand for, and why you do what you do - is arguably the single biggest change agent for business success. Leveraging world-class thinkers, and his own experience helping other businesses and growing his own, Jason shares the power of understanding your business, and the secrets of successfully articulating your what, how and why.

Build a business you can one day sell

Get the skills to build a business you can one day sell for top dollar (but that’s a delight to own in the here and now). Learn the attributes of a highly attractive business, so you can stay focused on your key success factors.

Rogue Accountant: Why your financials come last

What - an accountant that doesn’t make decisions based on his financials??
Jason Cunningham is not your average accountant. While he loves and respects numbers, he doesn’t get caught up in them - in fact, he rarely refers to his business’ financials when making strategic decisions. He argues that your financials are the last thing business owners should focus on, especially for strategic decision-making; there are far more important factors that dictate the success (or otherwise) of your business.

Learn the real drivers of business success, and discover the simple tools to harness these drivers so your business keeps moving in the right direction.

How to get more customers

Jason will share his marketing and sales strategies to help you get more qualified prospects into your sales funnel, and practical tips to convert them to customers.

Leadership lessons

Jason will share his leadership insights learned the hard way over his 20-year business journey, or through world-class coaches and experts that have inspired him along the way.

Who should attend
Any current or aspiring small business owner who wants to have it all: fantastic financial rewards, fulfilling work (just doing what they do best), and the lifestyle flexibility that comes from having a business that doesn’t rely on you.

What business owners can learn from elite sports teams

The key to building a winning team is having the right people who know what success looks like, and who have the tools, training and supportive environment to achieve it. Jason will share some of the philosophies and metrics that business owners can learn from elite sports teams to dramatically improve performance.
It's been over 48 hours since Jason Cunningham spoke at an Anthill event and I’m still buzzing from the energy that Jason brought to the group. He’s full of passion & integrity, he’s bold, but always guaranteed to entertain and educate a group of passionate business builders. If you’re thinking of hiring Jason for an event, I say ‘do it!’… I’d like to tell you more but I’m so buzzing I’ve got to go get sh*t done! Anthill

Jason was rated No 1 (out of 24) for Best Presenter by attendees at the 2016 IPA Congress.

Institute of Public Accountants

Jason’s engaging presentation style and world-class content set him apart in the SME space. Whenever I talk about business owners who are true Thought Leaders - speaker, media authority, author, and also mentoring clients - I always give two examples: the first is Richard Branson; the second is Jason Cunningham. I think that says it all.

Thought Leaders Global

Jason brings a unique perspective (plus a truckload of passion and energy) that our audience laps up. By challenging and inspiring in equal measure, he helps the audience to achieve results they never thought possible. I was so impressed with his content, I engaged him to be my business adviser. I couldn’t give a stronger endorsement than that.

Key Person of Influence Australia

Many thanks for your highly-motivating presentation at last night’s AGM. It was a dynamic and thought-provoking session that our members responded to extremely well. Great job.

Swimming Pool & Spa Association

Jason tailored his presentation to our audience perfectly - looping in references to their floral businesses and really capturing their thoughts, and engaging them throughout. Jason also had the skill to be able to remember individuals' names sitting in the audience, which really did add a level of personal delivery that was truly inspirational, when he referred to them by name as specific points throughout his talk. When this was added to Jason's personal financial journey, the room was attentive beyond what I could have imagined and hoped for. As the CEO of the organisation, I was truly thrilled with the level of engagement Jason commanded and the vibrant, animated approach he took with our Florists. He was assiduous in pointing out the relationship between finance and small business and the audience enjoyed it thoroughly. I can highly recommend Jason to potential clients wanting him to appear at their functions.


Jason proved to be a huge success at the Sutherland Shire Council Small Business Summit 2019. Speaking to over 220 small business owners, his energy had them glued to every word and was able to leave them inspired to do something different. The simplicity of his ‘7 key ingredients to business Success’ and his real business experience really resonated with small business owners in the room. Straight after the presentation some comments from the audience were ‘ I’m going to simplify my business plan and put it up on every desk’ and ‘I’m going to step back and look at my business efficiencies’ ‘I loved his recommendation of going to work every day thinking of how you could sell it!

Sutherland Shire Council

We recently had Jason Cunningham present to 100+ employees in a tailored session called “Six Steps to Staying (financially) Positive and Preparing for the Turnaround" during our work from home times due to Covid. Jason’s positive energy is contagious, and he managed to connect with the audience and keep them engaged for a full hour over Zoom, while also keeping the content relevant and relatable. I loved Jason’s can-do attitude and positive outlook, every interaction with Jason leaves you feeling lifted and energized.

Equinix Australia

I’ve followed Jason Cunningham’s career for some time now, across multiple media driven platforms. I’ve booked Jason for 2 separate presentations, in very different industries, and his ability to engage with any group, is his super power. He speaks the ‘people’s’ language and his style of presentation on content that can be perceived at times as being ‘dull’, Jason always delivers in a relatable, knowledgeable and entertaining manner. Finally, talking finance is interesting! Jason is an authentic story teller, presenter and an expert in his field. We would recommend Jason’s workshops to anyone. Being able to adapt to your industry’s requirements and people, you will not be disappointed. The Practice Team are always my go to when wanting to educate people in this space. Thank you for your professionalism and sound advice!

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