A brand that stands for something, stands to gain everything.
Australian sisters Jess and Stef Dadon are designers, creative directors, and entrepreneurs. They first launched How Two Live as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans. The Dadon sisters regularly work with some of the biggest brands in fashion and beyond, including ASOS, Westfield, Maybelline, Shopbop, Michael Kors, and The Zoe Report, and also love to support and promote emerging designers.
Current Work:
In 2016 the duo created TWOOBS; a line of comfortable, fashion-forward, and animal- friendly sandals that are known to regularly sell out. Through their label they also offer The Two Grant, which gives female entrepreneurs grants of up to $5000 along with mentorships, in line with the sisters’ goal of encouraging more women to run their own businesses.
Most recently the pair debuted How Two Live: The Podcast, interviewing strong female mentors, with a goal to empower women with positive and inspiring content.
Talking Points
Marketing
This presentation covers:Marketing
- Social media
- Digital marketing
- Influencers
- Podcasting
- Marketing to millennials
- Marketing on a budget
- Building a brand
- Connecting with your audience
- Incorporating values into your business & communicating them
Entrepreneurship
This presentation covers:Entrepreneurship
- Women in business
- Building a business from the ground up
- Networking
- Building a fashion business
- Team wellness
- Businesses pushing for change
Retail
This presentation covers:Retail
- Sustainable practices
- The current state of retail
- Innovative retail experiences
- Online vs physical retail
- Manufacturing in China
Motivation (For Schools and Uni Students)
This presentation covers:Motivation (For Schools and Uni Students)
- Figuring out what you want to do with your life
- Building your career
- Building your network
- Creating your own opportunities
- Persistence and self belief
Video
Change Makers - Footwear For Good | The Project | Channel 10
Fast fashion is out! Meet Jess and Stef Dadon, sisters and founders of sustainable footwear brand, Twoobs, who are leading the way in creating a sustainable industry. The fashion industry creates 10% of all of the world's carbon emissions making it one of the largest contributors to the climate crisis. Every 10 minutes in Australia 15 tonnes of clothing and fabric waste are dumped in Australia, that's 800,000 tonnes each year. This dynamic duo took the time out forced by Covid to reassess and make their company better.
