A brand that stands for something, stands to gain everything.
Australian sisters Jess and Stef Dadon are fashion personalities, entrepreneurs and changemakers.
After one too many blisters encountered travelling to global fashion weeks in their former lives as fashion bloggers, the sisters discovered a need for beautiful & comfortable shoes, so in 2016 they launched their vegan footwear label TWOOBS. Working in the industry for many years led them to become acutely aware of fashion’s catastrophic impact on the environment, which is why TWOOBS’ core focus is to save the planet.
Current Work:
A leader in the Australian environmental fashion space, TWOOBS makes award-winning vegan sandals that are seriously comfy and built to last, crafted from natural & repurposed materials, including recycled plastics and carbon-absorbing sugarcane.
The shoes have been spotted on the likes of Rose Byrne and Alok Vaid-Menon with celebrities and influencers alike gravitating to the brand’s strong values.
TWOOBS is PETA-Approved Vegan, 100% carbon neutral, features an inclusive size range from 36-45, and has a first-of-its-kind recycling program where customers’ old shoes are recycled in exchange for a $10 voucher.
Jess and Stef are passionate about inspiring change in the fashion industry and giving people the tools to live their lives more sustainably. They host the weekly podcast Hey TWOOBS! where they explore a different question each week to figure out: Can we save the planet… but make it fashion?
Talking Points
Marketing
This presentation covers:Marketing
- Social media
- Digital marketing
- Influencers
- Podcasting
- Marketing to millennials
- Marketing on a budget
- Building a brand
- Connecting with your audience
- Incorporating values into your business & communicating them
Entrepreneurship
This presentation covers:Entrepreneurship
- Women in business
- Building a business from the ground up
- Networking
- Building a fashion business
- Team wellness
- Businesses pushing for change
Retail
This presentation covers:Retail
- Sustainable practices
- The current state of retail
- Innovative retail experiences
- Online vs physical retail
- Manufacturing in China
Motivation (For Schools and Uni Students)
This presentation covers:Motivation (For Schools and Uni Students)
- Figuring out what you want to do with your life
- Building your career
- Building your network
- Creating your own opportunities
- Persistence and self belief
Video
Change Makers - Footwear For Good | The Project | Channel 10
Fast fashion is out! Meet Jess and Stef Dadon, sisters and founders of sustainable footwear brand, Twoobs, who are leading the way in creating a sustainable industry. The fashion industry creates 10% of all of the world's carbon emissions making it one of the largest contributors to the climate crisis. Every 10 minutes in Australia 15 tonnes of clothing and fabric waste are dumped in Australia, that's 800,000 tonnes each year. This dynamic duo took the time out forced by Covid to reassess and make their company better.
