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speaker

JoAnna
(JJ) Ferrari

The Transition Specialist

Profile

JJ Ferrari is a professional speaker who brings a unique and inspiring perspective to her presentations.

But she's not your average keynote speaker, she takes the stage with absolute confidence, then she honestly, vulnerably and playfully brings people into her mesmerising stories to show them things about themselves and how we can become, attract and create so much more. JJ talks with her audiences like she’s your best friend who just happens to possess a treasure trove of wisdom and insight.

With a diverse business background and a personal journey of triumph over adversity, JJ captivates audiences as she shares her story of transformation and resilience. From her high-powered executive life to her courageous gender transition, the subsequent loss of everything she held dear, to getting back to high levels of success, JJ’s journey is one of hope, empowerment, and the unwavering strength of the human spirit.

JJ's Professional Achievements:
- CEO for Anthony Robbins AU
- Interim CEO and executive of three companies in three countries.
- International Sales Trainer and Speaker.
- Coached and advised businesses in over 140 different industries.
- Wrote Selling You and used it to train 10,000 long-term unemployed individuals to new results
- Managed 300 seat call centres for high-end and luxury clients.
- Executive performance coach for corporations like PwC, St George Bank and KPMG.
- Expansion marketing strategist for major brands in Australia and abroad.
- 2016 TEDx Melbourne presentation, "Your Secret Self," received a standing ovation.
- CEO and Founder of Dance Monkey Design

Expertise
Talking Points

Become. Attract. Create.

In our constantly changing world, it's easy to feel as though the world is shaping our lives or enterprises] rather than allowing us to do so. The reality is that we hold the keys to our own progress, attraction, and creation. Join JJ Ferrari on a captivating journey of personal transformation, where she shares her extraordinary story of change, transition, and profound self-discovery. Through the principles of becoming, attracting, and creating, JJ invites your audience to embark on a transformative quest, unlocking their true selves, reigniting their dormant dreams, and rediscovering their innate creative abilities. This is an invitation to explore becoming, attracting, and creating, and to place your audience on their own path to a remarkable life transformation.

KEY TAKEAWAYS
- Intentionally stepping out of your comfort zones and into intentional living.
- The process of aligning your actions with your true self and authentic desires.
- How to tap into the energy of intention to draw the people, opportunities, and experiences that resonate with our deepest aspirations into our lives.
- Learn to recognise and activate your innate creative power to become the architect of your live.

Fear into Confidence

FEAR has a long history in the human psyche. Everyone is afraid of something. Fear has been passed down the years like a family heirloom by those we are meant to trust: family, friends, classmates, instructors, and authorities. Fear is held responsible for the majority of negative events that occur in our lives. Surprisingly, successful people seek out fear in all situations in order to make inspired decisions in the face of adversity when others might be afraid to take on the task. JJ has learned that fear is simply an energy that can be transformed into courage and confidence. She demonstrates to an audience that they do not want to become "fearless," but rather fear less. As JJ points out, if you realise that fear isn't a foe but rather a natural part of our makeup, you may learn to conquer previous anxieties and embrace its insights as a powerful friend.

Key Presentation Takeaways:
- How JJ's lack of understanding of fear nearly killed her during her transition
- How to convert the power of fear into success
- How Can Fear Help Us Make Better Decisions?
- How discomfort and the unknown are often the gateways to new achievements and breakthroughs.
- How to rethink the way you perceive fear, pain, failure, setbacks, losses, and other negative experiences.
- How to focus on growth and progress rather than letting fear dictate your outcomes.
- How to reflect on past experiences, both positive and negative, to gain valuable insights and lessons.

The Everyday Ally

The Everyday Ally is a game-changing presentation that provides audiences with a unique process JJ created when she herself need allies. But she discovered something interesting, she discovered people around her needed “her" to be an ally for them, so they could understand her transition and tap into her skills, talents and experience to help them in their life and career. Its a chance for individuals to find out what could make them a great ally, steps to accomplishing it and how to identify and leverage their star strengths. By understanding these ideas participants learn how to become exceptional allies and empower others. More importantly, JJ's presentation highlights something unexpected, the universal need we all have for allies. JJ shows them how to choose the best ally to assist them in conquering their own core weaknesses. When applied within a community or business culture, this approach creates surprising and immediate fostering of inclusion. Through this engaging and professional presentation, attendees will gain insights into their own capabilities and learn how to make a lasting impact.

KEY TAKEAWAYS
- Discover your individual star strengths and core weaknesses for growth and fulfilment.
- Use your star strengths to become a proactive and influential ally who makes an authentic impact.
- Recognise allyship as critical role in fostering genuine inclusion and belonging.
- Determine the ideal ally to enhance your biggest weaknesses, unlocking your fullest potential.
- Through the power of allyship, create a transforming culture of empowerment and unconditional support.

Leading From Personal Transformation

When JJ embarked on her gender transition 10 years ago, she was clueless about what lay ahead. It wasn't as simple as setting goals and taking massive action; it was a daunting, uncharted journey. Desperate for guidance, JJ searched for answers but came up empty-handed. She realised she was alone in this, solely responsible for her own outcomes. So, she grabbed a blank notebook, and crafted a survival guide, drawing from her past successes and failures. She finally found a way out of the chaos, preserving my sanity. Now, 10 years later, JJ not only relies on these same tools that saw her through tough times, she also teaches others to harness them for dealing with conflict resolution, resilience in chaos, and leadership through personal transformations. In this thought-provoking presentation, JJ shares her story of how embracing change has fuelled her journey towards an exceptional transformation.

JJ’s aim is to guide the audience in recognising the transformative power within themselves and show them how to harness it to become impactful leaders who inspire and empower your teams to achieve greatness.

KEY TAKEAWAYS:
- Recognise that everyone goes through transitions in their lives, whether personal or professional.
- Foster empathy and create a sense of solidarity with others.
- Learn to cultivate adaptability to navigate through change successfully.
- Take charge and become active in your personal and professional transformations.
- Research, explore, and learn from others' experiences to gain valuable insights and perspectives.
- How to share your knowledge and experiences to create a supportive community

The Communicator's Edge: Influencing and Persuading Yourself and Others to Win and Succeed

JJ Ferrari is well-known for her abilities as a speaker, storyteller, and communicator.

She's written books about selling yourself and coached tens of thousands of salespeople, negotiators, lawyers, and everyday individuals who want to enhance their careers.
Learning to communicate more successfully entails learning how to establish trust, strengthen relationships, increase self-confidence, and urge others to take action. Great communicators are considered as more capable because they are influential and persuasive communicators, innovators, problem-solvers, and valued contributors in the workplace.
Communication skills improve interpersonal connections, assist us to manage internal stress, and help us deal with the challenges of working in a fast-changing environment. The sale or conversation will take care of itself once you gain confidence in applying these concepts.

KEY TAKEAWAYS:
- How communication enables resources and opportunities
- Dispelling the myth that introverts are poor communicators and leaders
- Improved decision making
- Give you the three things successful communicators do after every communication
- 3 Key elements all great communicators have in common
- 5 steps you can use to create your own best communication style
- Give you 3 ways to handle the most common communication errors
- Allow you to handle basic objections, arguments and negotiations with greater ease
- How to improve written, phone and face-to-face or group communication
Media
Audio
Feedback
JoAnna was very easy to work with leading up to the event, was approachable and listened to what we had to say about the event. JoAnna took an interest in our event and delivered an engaging enthusiastic presentation that had people truly captivated. YWCA Adelaide

“We were so humbled to have this remarkable woman take us with her on her journey of transition by sharing her own deeply personal experiences and by challenging us to embrace a lifetime of change not only personally but professionally in the workplace. In an incredible and unforgettable session with our legal team, that was simultaneously humorous and poignant, Jo scratched deep beneath the surface to help us unearth the reasons why some of us get stuck in a fixed mindset and to encourage us to persevere in the face of uncertainty and risk, and to embrace change and challenge in our careers. She has set the wheels in motion for us to embark on our own personal and professional transitions and venture into unchartered territory. Jo has forever shifted the needle in helping us to become the better version of ourselves, to be open to new opportunities in what we do day to day in the office as well as reminding us to hold firm to what we truly believe in. Highly recommended!”

Fiona Lin, Director & Counsel & Ryan Rayfield, Vice President & Head of ANZ Legal

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room

Australian Nursing and Midwifery Federation

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style.

The Stella Network at BT Financial Group

JoAnna Ferrari is definitely one of a kind speaker; she will not only challenge your thinking but also make you walk away with not one, but several 'aha moments”.

TEDxMelbourne

I engaged JoAnna to be part of a panel discussing Homophobia and Transphobia in the workplace as part of Westpac Group's support for IDAHOT (International Day Against Homophobia and Transphobia). She is a great communicator and engages very well with her audience. We received great feedback and JoAnna was the standout guest, with many learnings from audience members coming from JoAnna's input. I look forward continuing to work with her in the future.

St George Retail Bank

On behalf of YWCA Australia I wish to extend our sincere thanks to you for presenting as a Keynote Speaker at the SHE Leads Conference. Participants feedback rated your presentation “Rethinking Life” as excellent and received a high number of additional outstanding comments. We felt your presentation was an excellent way to end the conference and the way you delivered your presentation kept people engaged right until the end.

YMCA

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room.

Australian Nursing and Midwifery Federation

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style”.

The Stella Network at BT Financial Group

It was very obvious that our audience was astoundingly impressed with JoAnna’s presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

GLEE@PwC (PwC’s LGBTI Network)
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