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speaker

JoAnna
(JJ) Ferrari

The Transition Specialist

Profile

JJ Ferrari is someone guided by her intuitions, curiosity, creativity and
her love for people. She’s someone who has always loved risk, uncertainty, learning and challenges, that being said, nothing could have prepared her for what she would experience when she transitioned her gender from male to female at 53 years old.

As JJ explains “At one point the fear and losses I endured were so debilitating, it nearly took my life. If I was going to survive I would need to find a way to love, trust and accept myself and learn to believe again in what I was capable of achieving. My biggest realisations was that I wasn't having a transgender experience, I was having a human experience”.

Current Work:

Today JJ is successfully challenging audiences to turn Fear Into Confidence, Become a [email protected] and to go on A Journey Back To Wholeness. She believes her purpose as a speaker
is not just to tell the audience a great story, but to give adaptive tools and encourage hope in
them so they’ll keep going, keep creating and enjoy a better and better life.

A Snapshot of JJ’s Professional Successes
• CEO for Anthony Robbins AU
• The Interim CEO and executive of corporations in three countries.
• International Business Speaker and Trainer.
• Coached and consulted to businesses in over 140 different industries.
• Ran 300 seat call centres that catered to high end and luxury clients
• 17 years experience as performance coach with top corporate executives.
• Overseen sales and marketing for major brands in Australia and overseas.
• Received a standing ovation for my 2016 TEDx Melbourne presentation entitled “Your Secret
Self”.

Expertise
Talking Points

Fear into Confidence

FEAR has a long history in the human psyche. Everyone is afraid of something. Fear has been passed down down the years like a family heirloom by those we are meant to trust: family, friends, classmates, instructors, and authorities.

Fear is held responsible for the majority of negative events that occur in our lives. Surprisingly, successful people seek for fear in all situations in order to make inspired decisions in the face of adversity when others might be afraid to take on the task.

JJ has learned that fear is simply an energy that can be transformed into courage and confidence. She demonstrates to an audience that they do not want to become "fearless," but rather fear less. As JJ points out, if you realise that fear isn't a foe but rather a natural part of our makeup, you may learn to conquer previous anxieties and embrace its insights as a powerful friend.

Key Presentation Takeaways:
• How JJ's lack of understanding of fear nearly killed her during her transition
• Developing Your Champions Mindset and Courage
• How to use the power of fear to achieve beneficial outcomes
• How understanding your fear mind might help you feel less depressed and anxious
• How Can Fear Help Us Make Better Decisions?

Harnessing the Power of Transitions

We are all born with the ability to live and prosper. We have a lot of crazy, complicated, and cool things called shifts and transitions in our life that we never consider to be valuable. If you already believe this, congratulations! If you don't already know it to be true, it's never too late to see how their inherent brilliance and power may help you grow more quickly.
JJ not only addresses how these elements have helped her become more successful, but she also teaches the audience how they can use transitions to transform their lives and careers for the better in this compelling and motivating talk.
Key Presentation Takeaways:
• JJ's Transition Story: Challenges and Success
• What to do before, during, and after a difficult transition
• How to use fear to your advantage
• How to make better decisions [while you're under duress]
• How can we allow others to assist us in gaining confidence?
• How to Use Your Imagination, Creativity, and Emotions
• Break free from ingrained assumptions and learnt ideas.
• What happens when you stay true to yourself and pursue the proper opportunities and relationships?
Effectively responding to a diverse world has become a prerequisite for survival in business. But are our efforts working? There are winning D&I strategies that are valuable, but there are numerous “artificial” approaches to this inescapable stimulus that do not insure an actively inclusive culture that is conducive to individual, team or a business’ safety or growth.
JJ discusses how It is not uncommon for a highly diverse culture to over focus on diversity and not create enough space for better human conversations. The outcome is to make D&I more practical and important, create more harmony and equality. To accomplish this, there needs to be a counterbalance focus on inclusiveness, otherwise diversity alone creates blurred vision and balance problems within a culture.

JJ shows how “principle-based” inclusion encourages and creates better, stronger, more innovative and progressive individuals and communities. JJ’s presentation comes from real world experiences and strategies she has taught to transform individuals and teams for many businesses. Her goal is always to stimulate your D&I thinking and efforts so your people can buy into it and get behind your efforts to form a strong community.

Key [email protected] takeaways:
• How JJ’s own transition changed her thoughts around D&I, life and business.
• How artificial D&I practices that can be dangerous to your business mid and long term
• How diversity can be made a two-way street of giving and receiving
• How Principle-centred Inclusion drives community and individual respect and support
• How the top perceived problems are not the real core challenges to find and fix
• How many of the answers you are looking for are already within your business
• Building a Gen[eration] I and Us Culture vs Them dependency culture
• The four major decision making points that create lasting balance
• How to create an Inclusion Exchange that people will grow from participating in.
• 7 principles of managing a strong diverse I&D team, community or business

The Communicator’s Edge

JJ Ferrari is well-known for her abilities as a speaker, storyteller, and communicator. She's written books about selling yourself and coached tens of thousands of salespeople, negotiators, lawyers, and everyday individuals who want to enhance their careers.

Learning to communicate more successfully entails learning how to establish trust, strengthen relationships, increase self-confidence, and urge others to take action.

Great communicators are considered as more capable because they are influential and persuasive communicators, innovators, problem-solvers, and valued contributors in the workplace.

Communication skills improve interpersonal connections, assist us manage internal stress, and help us deal with the challenges of working in a fast-changing environment. The sale or conversation will take care of itself once you gain confidence in applying these concepts.

Key Communicator’s Edge Takeaways
• How communication enables resources and opportunities
• Dispelling the myth that introverts are poor communicators and leaders
• Improved decision making
• Give you the three things successful communicators do after every communication
• 3 Key elements all great communicators have in common
• Provide 5 tools you can use to create your own best communication style
• Give you 3 ways to handle the most common communication errors
• Allow you to handle basic objections, arguments and negotiations with greater ease
• How to improve written, phone and face-to-face or group communication
Media
Audio
Feedback
JoAnna was very easy to work with leading up to the event, was approachable and listened to what we had to say about the event. JoAnna took an interest in our event and delivered an engaging enthusiastic presentation that had people truly captivated. YWCA Adelaide

“We were so humbled to have this remarkable woman take us with her on her journey of transition by sharing her own deeply personal experiences and by challenging us to embrace a lifetime of change not only personally but professionally in the workplace. In an incredible and unforgettable session with our legal team, that was simultaneously humorous and poignant, Jo scratched deep beneath the surface to help us unearth the reasons why some of us get stuck in a fixed mindset and to encourage us to persevere in the face of uncertainty and risk, and to embrace change and challenge in our careers. She has set the wheels in motion for us to embark on our own personal and professional transitions and venture into unchartered territory. Jo has forever shifted the needle in helping us to become the better version of ourselves, to be open to new opportunities in what we do day to day in the office as well as reminding us to hold firm to what we truly believe in. Highly recommended!”

Fiona Lin, Director & Counsel & Ryan Rayfield, Vice President & Head of ANZ Legal

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room

Australian Nursing and Midwifery Federation

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style.

The Stella Network at BT Financial Group

JoAnna Ferrari is definitely one of a kind speaker; she will not only challenge your thinking but also make you walk away with not one, but several 'aha moments”.

TEDxMelbourne

I engaged JoAnna to be part of a panel discussing Homophobia and Transphobia in the workplace as part of Westpac Group's support for IDAHOT (International Day Against Homophobia and Transphobia). She is a great communicator and engages very well with her audience. We received great feedback and JoAnna was the standout guest, with many learnings from audience members coming from JoAnna's input. I look forward continuing to work with her in the future.

St George Retail Bank

On behalf of YWCA Australia I wish to extend our sincere thanks to you for presenting as a Keynote Speaker at the SHE Leads Conference. Participants feedback rated your presentation “Rethinking Life” as excellent and received a high number of additional outstanding comments. We felt your presentation was an excellent way to end the conference and the way you delivered your presentation kept people engaged right until the end.

YMCA

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room.

Australian Nursing and Midwifery Federation

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style”.

The Stella Network at BT Financial Group

It was very obvious that our audience was astoundingly impressed with JoAnna’s presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

[email protected] (PwC’s LGBTI Network)
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