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speaker

JoAnna
(JJ) Ferrari

The Transition Specialist

Profile

JJ Ferrari is someone guided by her intuitions, curiosity, creativity and
her love for people. She’s someone who has always loved risk,
uncertainty, learning and challenges, that being said, nothing could
have prepared her for what she would experience when she
transitioned her gender from male to female at 53 years old.

As JJ explains “At one point the fear and losses I endured were so
debilitating, it nearly took my life. If I was going to survive I would
need to find a way to love, trust and accept myself and learn to
believe again in what I was capable of achieving. My biggest
realisations was that I wasn't having a transgender experience, I was
having a human experience”.

Current Work:

Today JJ is successfully challenging audiences to turn Fear Into Confidence, Become a [email protected] and to go on A Journey Back To Wholeness. She believes her purpose as a speaker
is not just to tell the audience a great story, but to give adaptive tools and encourage hope in
them so they’ll keep going, keep creating and enjoy a better and better life.

A Snapshot of JJ’s Professional Successes
• CEO for Anthony Robbins AU
• The Interim CEO and executive of corporations in three countries.
• International Business Speaker and Trainer.
• Coached and consulted to businesses in over 140 different industries.
• Ran 300 seat call centres that catered to high end and luxury clients
• 17 years experience as performance coach with top corporate executives.
• Overseen sales and marketing for major brands in Australia and overseas.
• Received a standing ovation for my 2016 TEDx Melbourne presentation entitled “Your Secret
Self”.

Expertise
Talking Points

Fear into Confidence: Lessons from A Lifetime of Change

FEAR holds a permanent place in the human psyche. Everyone has fears. Fear has been handed down like a family heirloom through generations by people we are supposed to trust; parents, teachers and authorities. Fear gets the blame for most things bad and negative that happen to us, unless like JJ you’ve had a deep, dark run in with it. When you do, you come to know fear as a powerful, controllable, desirable ally, not your nemesis. When you are in a fearful state, can sit in it without panic and still come clear and conscious of what you need to do, you see fear differently. To the masses it still remains a chaotic and insurmountable barrier to be overcome. Successful people look for it in their life and dealings to help them make inspired decisions when others will not. When you learn that fear is an energy that you can convert to confidence you won’t become “fearless”, but you will fear less and find yourself facing change and challenges with greater ease and achieving more of what you want and need.

Fear into Confidence audiences will learn…

- Why Fear is so powerful and how to use it for positive results
- The 5 personal methods for turning fear into confidence OR The 5 business methods for turning fear into
innovation and success (depending on audience and event outcomes)
- Developing Your Champions Mindset
- Develop a dojo style philosophy for creating unstoppable confidence
- Learn How Survival Is A Step Towards Success
- Create A Personal Ritual to Minimise Stress and Depression
- How We Use Fear to Shape Ours and Others Reality and Outcomes
- Reinforce Positivity and Counter the Negatives Around You.
- Move Your Thoughts and Body from Pain into Power
- Courageously Face Fear, Uncertainty, Risk and Challenges

Transition-ABLE: Harness the Power of Transitions

To be transition-ABLE is to survive! No one ever asks the question... are transitions causes or effects? Are they chosen or imposed? Are they internal or external? The answer is, YES. All of these things are transitions. When you better know the phases and types of transitions, plus the “transitional patterns for your business and industry” you’ll have a valuable set of skills that put your business in a class of its own. When you visit with JJ, you’ll have all of those plus a formula and model for getting into, out of or unstuck from transitions. JJ brings her 30 years of business experience and her 6-years of being in personal transition to this presentation. She leaves her audiences knowing how to proactively predict and prepare for their next transition, what steps can be taken during and how to recover afterwards. To be transition-ABLE is to succeed!

Transition-ABLE Audiences will learn…

- What transition-ABLE mean?
- “Acres of Ideas” finding the hidden answers already within your business
- The 5 things the most transition-ABLE businesses do consistently and effectively
- The Power of a single-minded culture
- Transitioning to “Exceptional Quality” as the standard client experience
- The three phase of TBS- Trans-Behavioural Science [and how JJ developed it]
- How to double sales with the number 79.2
- Identity Crisis! Learn to trust and transition who your business really is?
- How does transition-ABLE equal a “Growth Mindset” and does it even matter?
- How keeping your clients in your brands transitions is your best lead generation system
- How loyal relations and trust grow a business faster [and cheaper] than marketing
- Why 2 years is the new year [and how it reduces costs, stress and increases profits and productivity]

A Journey Back To Wholeness

This is JJ’s personal journey back to wholeness that lead her to know that transitions are a human
experience, not simply a gender experience. Everyone in your audience will gain a new
perspective and hope for making the most of every change, challenge and transformation they
face in their own lives.

Takeaways Include:
• The four types of life transitions
• Managing the three stages of any transition
• Cultivating new beliefs and determination
• Maintain a strong internal state of body and mind
• What to focus on to create the best changes in the shortest time
• Dealing with conflict and chaos
• The five elements that create every situation [positive or negative]
• Why responsibility goes hand in hand with rights
• How fear and courage are the same
• How to get from I cant to a I will attitude
• How to get others to support your journey
Media
Audio
Feedback
JoAnna was very easy to work with leading up to the event, was approachable and listened to what we had to say about the event. JoAnna took an interest in our event and delivered an engaging enthusiastic presentation that had people truly captivated. YWCA Adelaide

“We were so humbled to have this remarkable woman take us with her on her journey of transition by sharing her own deeply personal experiences and by challenging us to embrace a lifetime of change not only personally but professionally in the workplace. In an incredible and unforgettable session with our legal team, that was simultaneously humorous and poignant, Jo scratched deep beneath the surface to help us unearth the reasons why some of us get stuck in a fixed mindset and to encourage us to persevere in the face of uncertainty and risk, and to embrace change and challenge in our careers. She has set the wheels in motion for us to embark on our own personal and professional transitions and venture into unchartered territory. Jo has forever shifted the needle in helping us to become the better version of ourselves, to be open to new opportunities in what we do day to day in the office as well as reminding us to hold firm to what we truly believe in. Highly recommended!”

Fiona Lin, Director & Counsel & Ryan Rayfield, Vice President & Head of ANZ Legal

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room

Australian Nursing and Midwifery Federation

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style.

The Stella Network at BT Financial Group

JoAnna Ferrari is definitely one of a kind speaker; she will not only challenge your thinking but also make you walk away with not one, but several 'aha moments”.

TEDxMelbourne

I engaged JoAnna to be part of a panel discussing Homophobia and Transphobia in the workplace as part of Westpac Group's support for IDAHOT (International Day Against Homophobia and Transphobia). She is a great communicator and engages very well with her audience. We received great feedback and JoAnna was the standout guest, with many learnings from audience members coming from JoAnna's input. I look forward continuing to work with her in the future.

St George Retail Bank

On behalf of YWCA Australia I wish to extend our sincere thanks to you for presenting as a Keynote Speaker at the SHE Leads Conference. Participants feedback rated your presentation “Rethinking Life” as excellent and received a high number of additional outstanding comments. We felt your presentation was an excellent way to end the conference and the way you delivered your presentation kept people engaged right until the end.

YMCA

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room.

Australian Nursing and Midwifery Federation

JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style”.

The Stella Network at BT Financial Group

It was very obvious that our audience was astoundingly impressed with JoAnna’s presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

[email protected] (PwC’s LGBTI Network)
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