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speaker

JoAnna
(JJ) Ferrari

The Transition Specialist

She/Her

Growth starts the moment you stop performing and start listening.

Profile

JJ Ferrari is not your average keynote speaker, she takes the stage with absolute confidence, then she honestly, vulnerably and playfully brings people into her mesmerising stories to show them things about themselves and how we can become, attract and create in our lives.

JJ talks with her audiences like she’s your best friend who just happens to possess a lifetime of wisdom and experience you need to hear.

With a successful business background and a personal journey of triumph over adversity, JJ captivates audiences as she shares her story of transformation and resilience. From her high-powered executive life to her courageous gender transition, the subsequent loss of everything she held dear, only to getting back to high levels of success.

JJ’s journey is one of hope, empowerment, and the unwavering strength of the human spirit that your audience will love.

Expertise
Talking Points

Fear Into Confidence

Turning fear into power, and decisions into action.

Talk to anyone about fear and you'll find the same thing: they want it gone. But fear isn't separate from us — it's a permanent feature of the human brain. JJ doesn't sell fearlessness; she calls that a myth. Instead she teaches audiences how to fear less, and how to use fear as raw material for the very thing it tries to steal: confidence.

Dare to Embrace Change

Turning life's transitions into your greatest source of strength.

Most people don't resist change because they're weak. They resist it because they were taught that uncertainty is dangerous and stability is safety. JJ has spent a career — and a life — proving the opposite: the people and businesses who thrive are the ones who've learned to read change instead of fearing it.

Practically Outrageous™

Unusual solutions to usual problems.

Every industry has a ceiling that conventional thinking can't break through. JJ built her entire consulting career on the discovery that the most effective answers usually live in the uncomfortable space between too safe and too wild — a space she calls Practically Outrageous.

Become. Attract. Create.

Lessons from a lifetime of change.

In a world that often seems to shape us more than we shape it, JJ's signature keynote begins from a different premise: that we are always doing one of three things — becoming, attracting, or creating — whether we realise it or not.

Braving the Silence

What to do in the moment between what used to work and what comes next.

There's a moment almost everyone experiences: when the title, the role, or the version of yourself that used to work simply stops making sense — and nothing has yet arrived to take its place. JJ calls this the identity gap, and she knows it intimately.
Media
Feedback
JoAnna is an inspirational and motivational speaker. Her passion is infectious, and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points. JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style. The Stella Network at BT Financial Group

JJ's warmth, energy, humour and expertise blew our audience away at our International Women's Day event — the team were still quoting her weeks later. Her story is one of courage and transformation. I can't recommend her highly enough for keynotes, workshops and coaching.

LVMH / Tiffany & Co

The most sincere and authentic speech I’ve heard in a very long time. Thank you for the courage to bring the conversation on identity, gender and humanity to the fore — it was appreciated across the board.

TikTok Australia

JoAnna, you absolutely rocked it. You brought some of the room to tears — myself included — because we were with you every step of the way. You inspired the group to know and live their secret self.

Norton Rose Fulbright

Over 100 people joined the call and everyone is still talking about it — what a refreshing, thought-provoking, inspiring story. You kept us all enraptured; we could have listened for another hour.

McCain Foods

JJ captivated our 600+ audience over video conference — no mean feat. Her openness and humility brought everyone closer to the truths of building gender-diverse workplaces. We would be delighted to welcome her back.

Crown Perth Pride Committee

I engaged JoAnna to be part of a panel discussing Homophobia and Transphobia in the workplace as part of Westpac Group's support for IDAHOT (International Day Against Homophobia and Transphobia). She is a great communicator and engages very well with her audience. We received great feedback and JoAnna was the standout guest, with many learnings from audience members coming from JoAnna's input. I look forward continuing to work with her in the future.

St George Retail Bank

On behalf of YWCA Australia I wish to extend our sincere thanks to you for presenting as a Keynote Speaker at the SHE Leads Conference. Participants feedback rated your presentation Rethinking Life as excellent and received a high number of additional outstanding comments. We felt your presentation was an excellent way to end the conference and the way you delivered your presentation kept people engaged right until the end.

YMCA

It was very obvious that our audience was astoundingly impressed with JoAnna's presentation and we received a very positive response from all our attendees as well as in the feedback following the session. JoAnna speaks with conviction, clarity and humour and we would welcome her back to speak with us any time.

GLEE@PwC (PwC's LGBTI Network)

Just to let you know that the talk JJ delivered for us was very well received within Microsoft. We had a number of people commenting that the subject JJ spoke on ‘Leading through Personal Transformation’ was really relevant, especially as Microsoft have had a few roles impacted recently. The GLEAM team who hosted the event also commented how lovely and engaging JJ was.

Microsoft

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room.

Australian Nursing and Midwifery Federation

JoAnna Ferrari is definitely one of a kind speaker; she will not only challenge your thinking but also make you walk away with not one, but several 'aha moments.

TEDxMelbourne

JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room

Australian Nursing and Midwifery Federation

We were so humbled to have this remarkable woman take us with her on her journey of transition by sharing her own deeply personal experiences and by challenging us to embrace a lifetime of change not only personally but professionally in the workplace. In an incredible and unforgettable session with our legal team, that was simultaneously humorous and poignant, Jo scratched deep beneath the surface to help us unearth the reasons why some of us get stuck in a fixed mindset and to encourage us to persevere in the face of uncertainty and risk, and to embrace change and challenge in our careers. She has set the wheels in motion for us to embark on our own personal and professional transitions and venture into unchartered territory. Jo has forever shifted the needle in helping us to become the better version of ourselves, to be open to new opportunities in what we do day to day in the office as well as reminding us to hold firm to what we truly believe in. Highly recommended!

Fiona Lin, Director & Counsel & Ryan Rayfield, Vice President & Head of ANZ Legal

JoAnna was very easy to work with leading up to the event, was approachable and listened to what we had to say about the event. JoAnna took an interest in our event and delivered an engaging enthusiastic presentation that had people truly captivated.

YWCA Adelaide
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