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Co-founder, Shoes of Prey.


Jodie Fox is the Co-Founder of Shoes of Prey. A banking and finance lawyer by trade and dedicated creative, Fox executed the perfect nexus of the corporate and creative worlds when she co-founded Shoes of Prey.

Current work

Jodie is an experienced speaker and a highly sought after expert in retail.

She is a judge at the World Retail Awards (2016, 2017, 2018) lectures the Stanford Graduate School of Business MBA Class (2016, 2017, 2018) and regularly keynotes events including the National Retail Federation conference (2017), Virgin Australia Melbourne Fashion Festival (alongside Renzo Rosso, Nicola Formichetti and Fern Mallis) and the American Apparel and Footwear Association Executive Summit (2016).

Jodie's company, Shoes of Prey, is considered a global leader in mass-customization and on-demand manufacturing serving a gap in the market for custom-made shoes at non-luxury prices. A fully vertically integrated business with $27M USD in funding and with more than 6 million shoes designed, Shoes of Prey changed the way women shop for shoes, and the way fashion thinks about manufacturing. Today Shoes of Prey has ceased trading as options for it’s future are assessed. As she undertakes this, Jodie is writing her first book, due out July 2019.

Previous experience

Accolades: Awards collected by Jodie personally include, Elle Magazine Style Awards' Fashion Innovator of the Year and Telstra Businesswoman of the Year in the Private Sector. She has also been listed as one of Australia's top 10 female entrepreneurs.



  • Sales
  • CEO & Company Directors
  • Entrepreneurship & Entrepreneurs
  • Customer Service


  • Creativity


  • Inspiring Stories
  • Entrepreneurship
Jodie was absolutely fantastic. She engaged with our audience, gave a great presentation she is the total package and we would bring her back anytime. Central Coast Business Enterprise Centre BEC
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