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Jodie
Fox

Co-founder, Shoes of Prey.

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Profile

Jodie Fox is an author and an entrepreneur who may or may not make it.

Jodie Fox was a co-founder and the creative director of Shoes of Prey. A banking and finance lawyer by trade and a dedicated creative, Fox created a perfect nexus of the corporate and creative worlds when she co-founded Shoes of Prey.

Identifying and serving a gap in the market for custom-made shoes at non-luxury prices, Shoes of Prey was considered a global leader and innovator in mass-customisation and on-demand manufacturing. A fully vertically integrated business that raised over US$27 million in funding, and with more than six million shoes designed, Shoes of Prey changed the way the retail industry thought about product and manufacturing.

Shoes of Prey ceased trading in August 2018. Now Jodie Fox is rebooting herself for her next venture.

In recognition of her work at Shoes of Prey, Fox was a judge at the World Retail Awards (2016, 2017, 2018) lectured the Stanford Graduate School of Business MBA Class (2016, 2017, 2018) and regularly keynotes events including the National Retail Federation conference (2017), Virgin Australia Melbourne Fashion Festival (alongside Renzo Rosso, Nicola Formichetti and Fern Mallis) and the American Apparel and Footwear Association Executive Summit (2016).

Accolades collected by Fox personally include:
Two Ten Women In Footwear Industry Impact Awards - Inaugural WIFI Influencer Award (2018)
listed as number 6 in the Top 50 Australian and New Zealand Women in Tech (2016)
Elle Magazine Style Awards - Fashion Innovator of the Year, Australia (2015)
Griffith University Business School Outstanding Alumni (2015)
Top 30 most influential women in Australian retail (2014)
Top 10 Australian female entrepreneurs (2014)
finalist for the InStyle Audi Woman of Style Awards, Australia (2014)
Cosmopolitan Magazine‘s top 30 women (2013)
Telstra Businesswoman of the Year (Australia) - Private & Corporate Sector (2011)

Media
Expertise
Talking Points

The Shoes of Prey journey: Fame, failure, resilience and leadership under fire

Jodie Fox is the co-founder of fashion tech company Shoes of Prey that went from idea to breaking even within two months and multimillion dollar revenue in under two years. Shoes of Prey raised ~AUD$36M and shipped to more than 100 countries every month, and finally closed after 10 years of trade.


She has seen the world of ideation, fast growth and tough personal lessons that only entrepreneurialism can bring from the inside out. And, she’s distilled these learnings into digestible, valuable, shareable pieces for you to fast track your growth - Both personal and professional.


Who it is for:
- Organisations looking to bring greater boldness, innovation and risk taking into their culture
- Organisations experiencing significant change
- Entrepreneurs
- People at career inflection points

Key takeaways:
- How to overcome the fear of failure
- How to foster innovation
- Building a high performance culture

Sub topics that can be addressed / featured / expanded upon within this topic:
- People management
- Negotiation in China / USA
- The value of values
- A woman in business
- Cross cultural management: Moving a business from Australia to the USA
- Fashion technology
- Omnichannel retail
- Supply chain
- The future of retail
- Mental health for leaders and employees

Building award-winning customer service

Customer service is the coalface of your company, rich with detailed insight into the behaviors and perceptions of your customers. Not only is this an incredibly valuable data for your marketing team, but great customer service is one of your best sales and marketing tools. Learn how Shoes of Prey built a 24 hour customer service team that made customers smile ear to ear, and helped build our business.

Who it is for:
- Organisations with customers at the heart of their operations
- Organisations who want to highlight the customer experience
- Organisations who want to improve their customer experience (NPS)
- Entrepreneurs

Key takeaways:
- Consumer journey mapping and your role at each stage
- Learning what your customers need but cannot tell you

Sub topics that can be addressed / featured / expanded upon within this topic:
- Customer engagement, building advocacy and repeat purchase
- Omnichannel retail
- The value of values

Building culture in a global organisation

With offices in USA, Australia, China and the Philippines it may have seemed impossible to build a cohesive company culture across so many different countries. But we did. When the average annual attrition rate in industrial China stood at 25%, Shoes of Prey stood at less than 1%. When Shoes of Prey Headquarters in Australia invited 24 people to move to the USA, 22 said yes and joined them.

Hear how the company largely achieved being “a family that operated like a professional sports team”. Tight knit, but all with skills and training to play an excellent match together.

Who it is for:
Large organisations looking to unify teams, organisations experiencing significant change, entrepreneurs.

Key takeaways:
- How to build culture
- Cross cultural management
- Improving retention rate
- Motivating teams and individuals

Sub topics that can be addressed / featured / expanded upon within this topic:
- Team building

How to: Identify innovation and execute on it

Shoes of Prey was hailed as one of the most innovative retail companies of its age. It revolutionised the mass-manufacturing model and pioneered the mass-customisation space. But what exactly is innovation in a practical sense?

Shoes of Prey found it’s groundbreaking path by staying attentive to phrases like “wouldn’t it be great if” and “why is it so hard to” - They were often the words that proceeded a little gem of insight that lead to innovation.

Learn how Shoes of Prey applied this technique and executed on it, and how you can apply it too.

Who it is for:
- Organisations looking to bring greater boldness, innovation and risk taking into their culture
- Organisations experiencing significant change
- Organisations looking to identify their next big growth path
- Entrepreneurs
- People at career inflection points.

Key takeaways:
- Innovation starts with “what if”
- Expertise can get in the way of a good idea

Sub topics that can be addressed / featured / expanded upon within this topic:
- How to build culture
- Motivating teams and individuals
- The value of values
- People management

How to: Start your own company

True hands-on experience at each stage of building a company from the early days on the couch, through to scaling to hundreds of employees across multiple continents. Jodie Fox worked in the nitty-gritty of the entrepreneurial journey. How do you:

- Name a business?
- Hire your first employees?
- Think about raising money?
- Get the courage to simply start?

Get practical advice to be armed and prepared to build and scale.

Who it is for:
- Entrepreneurs
- Incubators
- Accelerators
- Small business owners / advocates

Key takeaways:
- Practical tips on early stage businesses
- Insight into the personal journey
- Confidence and motivation that you can do this!

Sub topics that can be addressed / featured / expanded upon within this topic:
- How to overcome the fear of failure
- How to foster innovation
- Building a high performance culture
- People management
- Supply chain
- Negotiation in China / USA
- The value of values
- A woman in business
- Omnichannel retail
- Mental health for leaders and employees

How to: Build a brand

People make decisions with their hearts, not their minds when it comes to purchasing. Brand wins over both hearts and minds, separating your business from your competitors.

Shoes of Prey built a cult following over 10 years with more than 75% of it’s website traffic attributable to word of mouth and a Net Promoter Score consistently above 70. Hear how along the way Shoes of Prey learned the value of brand work and it’s differentiation to purely sales driven metrics.

Who it is for:
- Organisations looking to innovate on current marketing strategy
- Entrepreneurs
- Incubators
- Accelerators
- Small business owners / advocates

Key takeaways:
Where to find and mine your best consumer insights

Sub topics that can be addressed / featured / expanded upon within this topic:
- Leveraging influencers
- What it takes to build a fashion brand
- The value of values
Topics

Business

  • Culture
  • Sales
  • CEO & Company Directors
  • Change Management
  • Entrepreneurship & Entrepreneurs
  • Customer Service

Innovation

  • Creativity

Motivational

  • Inspiring Stories
  • Entrepreneurship
Feedback
Jodie was absolutely fantastic. She engaged with our audience, gave a great presentation she is the total package and we would bring her back anytime. Central Coast Business Enterprise Centre BEC
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