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Media Dietitian and Nutritionist, Spokesperson, Blogger

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THE NUTRITION GUY Joel Feren is a highly regarded dietitian and nutrition consultant who has led major projects for a variety of FMCG companies.

Joel’s background is in the biomedical sciences. His specialty and main area of interest is men’s health. However, Joel is also a seasoned media performer and appears regularly on Studio 10 and My Market Kitchen. He is also a media spokesperson for the Dietitians Association of Australia and the man behind the popular blog The Nutrition Guy. Joel enjoys the challenge of debunking commonly held nutrition myths in the media and helping the overall community take control of their health.

He is a self-described foodie and recipe developer. On the weekends Joel is often found strolling the food stalls at South Melbourne market or trialling new recipes in the kitchen. His food philosophy is that any dish can be made more nutritious by swapping ingredients and by using alternative cooking methods.

Current work

Joel regularly consults to the food industry and in private practice, helping clients to achieve improved health with good nutrition. Joel believes that dietitians working in the food industry can play a fundamental role in improving the nutritional quality of our food supply. He also considers nutrition to be far too important to be an afterthought for food brands and businesses.

Joel delivers insight-led and credible nutrition communications as well as marketing advice to help achieve increased engagement and impact for food businesses.

Previous experience

Aged care: Joel has previously consulted in aged care where he managed the dietetic services of a number of residential care facilities across Melbourne.

Sports nutrition: He also provided sports nutrition advice to the Box Hill Hawks (Hawthorn Football Club affiliate) and continues to deliver health and nutrition presentations to variety of corporations.


Brands Joel has worked with a number of food brands including Sanitarium, Abbott Nutrition, Patties Foods, Dairy Australia and San Remo. He is the Weet-Bix Better Brekkie Ambassador and is currently featuring in Sanitarium’s TV commercial campaign.

Talking Points

Eat your way to better mental health

According to Beyond Blue, one in eight men will experience depression and one in five men will experience anxiety at some stage of their lives. From a dietary perspective, the data also suggests that men drop the ball more than women when it comes to food and nutrition.

But exciting new research is showing that our mental health can be strongly influenced by the quality of our diets.

Dietitians play a pivotal role in the treatment of people living with poor mental health, yet the importance of dietary interventions remains under-recognised. Prioritising measures to improve men’s mental health outcomes is critical and the encouraging news is we can do this one bite at a time.

Who this is for:
This presentation will be valuable for all the men in your business. The nutrition landscape is flooded with misinformation. Yet, achieving better health through good nutrition needn’t be difficult or unachievable. This evidence-based presentation will provide the necessary steps and information to empower attendees to take action to eat to improved overall and mental health.

3 Key Takeaways:
- Learn which foods and dietary patterns can positively impact your mood.
- Understand the link between our gut and our brain and how to strengthen this bond.
- Be inspired to include more whole foods in your diet - gain recipe ideas and inspiration to boot.

Eat Yourself Happy

- Increasing evidence showing the benefit of diet to help reduce the incidence of depression and anxiety.
- SMILES study - a landmark study highlighting a clear link between food and mood.
- Provide practical dietary solutions to help improve health.

Fuelling Workday Performance

- What to eat over the day to help improve performance and efficiency.
- Share meal + snack suggestions.
- Showcase quick and easy meals that participants can recreate at home/office

Healthy Snacking Stand

- An educational stand with a display of healthy snacks for participants to sample.
- Nutritional information on healthy snacks, eating for energy, reading food labels, blood sugar levels, choosing wholesome snacks is to be given to attendees.
- Debunking myths about eating between meals.

Nutrition Mythbusting - everything you ever wanted to ask a dietitian?

- The nutrition space has never been more confusing.
- Tackling topical issues about carbs, gluten, milk alternatives, sugar, soy, cooking oils, keto/paleo etc.

Fall in love with food again - be a more mindful and intuitive eater

Being a more mindful and intuitive eater can lead to an improved relationship with food.

Goal is for participants to remove food rules, enjoy food without guilt and move for enjoyment.

Practical task - how to eat a Kit-Kat.

Men’s Health - how to man-tain your health

- Australian men have a reduced life expectancy compared to Australian women.
- Men die in greater numbers than women from almost every non-sex specific health problem.
- Men drop the ball when it comes to nutrition.
- Provide dietary strategies to help men improve their health. Man-food examples to be discussed.
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