THE NUTRITION GUY Joel Feren is a highly regarded dietitian and nutrition consultant who has led major projects for a variety of FMCG companies.
Joel’s background is in the biomedical sciences. His specialty and main area of interest is men’s health. However, Joel is also a seasoned media performer and appears regularly on Studio 10 and My Market Kitchen. He is also a media spokesperson for the Dietitians Association of Australia and the man behind the popular blog The Nutrition Guy. Joel enjoys the challenge of debunking commonly held nutrition myths in the media and helping the overall community take control of their health.
He is a self-described foodie and recipe developer. On the weekends Joel is often found strolling the food stalls at South Melbourne market or trialling new recipes in the kitchen. His food philosophy is that any dish can be made more nutritious by swapping ingredients and by using alternative cooking methods.
Joel regularly consults to the food industry and in private practice, helping clients to achieve improved health with good nutrition. Joel believes that dietitians working in the food industry can play a fundamental role in improving the nutritional quality of our food supply. He also considers nutrition to be far too important to be an afterthought for food brands and businesses.
Joel delivers insight-led and credible nutrition communications as well as marketing advice to help achieve increased engagement and impact for food businesses.
Aged care: Joel has previously consulted in aged care where he managed the dietetic services of a number of residential care facilities across Melbourne.
Sports nutrition: He also provided sports nutrition advice to the Box Hill Hawks (Hawthorn Football Club affiliate) and continues to deliver health and nutrition presentations to variety of corporations.
Brands Joel has worked with a number of food brands including Sanitarium, Abbott Nutrition, Patties Foods, Dairy Australia and San Remo. He is the Weet-Bix Better Brekkie Ambassador and is currently featuring in Sanitarium’s TV commercial campaign.