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Award-Winning Entrepreneur, Innovator & Advocate for Fairer Business

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The mistakes we make are a crucial part of our journey, and do not diminish how far we have come.

As the Cofounder and COO of Eloments Natural Vitamin Tea, Julie Hirsch has seen her enterprise, a world-first 100% natural vitamin tea, secure shelf space in 2000 stores across the globe in just over a year. Not only has Julie been named Telstra’s Victorian Business Woman of the Year and listed in Forbes 30 Under 30, she has an exciting vision for the future: of ethical business practice through innovation. It is her passion and her mission to realise that vision by building companies with innovation, disruption, and fair trade at their core.

Current Work:

Following two years of research, Julie and Cofounder Nicole launched Eloments - the world's first 100% natural vitamin tea. Eloments was an overnight success years in the making, securing shelf space in 2000 stores around the world, raising Series A investment as part of the only 2.7% of VC funding that went to female founders in 2019, and most importantly providing tea lovers with organic certified vitamins and minerals in every cuppa.

Previous Experience:

NGO Sector: Julie’s background in the NGO sector led her to recognise that business, and in particular startups, have the opportunity to create impact with every decision they make. She began her career opening and running a voter registration office at the age of 22, before becoming deeply involved in climate change action and working her way to Deputy Director of the Australian Youth Climate Coalition. Julie currently volunteers as the AYCC's Board Secretary.

Awards & Recognitions: In 2020 Julie was awarded the Telstra Business Woman of the Year and the Telstra Emerging Leader of the Year, VIC, as well as being named on Forbes Asia’s 30 Under 30 List. In 2019 Julie was awarded the Melbourne Young Entrepreneur of the Year - Food and Beverage by Business News Australia.

Julie's entrepreneurial story has been featured in publications such as The Sydney Morning Herald, The Age, The Herald Sun, and Kochie’s Business Builders.

Talking Points

Creating Persistent and Radical Innovation

As Co-Founder of the world’s first 100% natural vitamin team, Julie created a product that was described by Telstra’s HR Group Executive as having the potential to ‘disrupt a whole category’.

Beyond product innovation, Julie will discuss how persistent and radical innovation is possible at every level of business and can lead to opportunities for profit and purpose, as well as empowering staff outside the C-Suite.
Julie’s own businesses have proved by creating an ethical supply chain and patent-pending manufacturing process that are the backbone of their product’s success.

Key Takeaways:
- Creating a culture that fails forward (or the Duvet policy)
- Innovative thinking at every level of business
- Building the confidence to become a challenger

Closing the Gap Between our Goals and our Dreams

As a young female entrepreneur, Julie’s journey in starting and building Eloments Vitamin Teas is proof of what is possible when you set the bar higher.

Many of us have big dreams, those ideas usually start with an ‘I Wish’, that we reduce down to tangible goals based on what we believe is possible. Julie is passionate about expanding our tangible goals to encompass the scale of our dreams.

Key Takeaways:
- How to build entrepreneurial bravery
- Lived experiences of overcoming barriers as a female founder
- Tools to increase the ceiling of what we think is possible

Building Impact at Every Level of Business

Fair and ethical decision making is possible at every level of business. Through both of her businesses, Julie realised that it wasn’t just through their certifications or donations that she could have impact.

Every decision was an opportunity for impact, from the warehouse where the goods were stored, the paper in their office to the farms that grew their tea. This creates a powerful environment for staff and leaders to make positive change within the remit of their role.

Key Takeaways:
- Identifying opportunities for impact from the smallest to the largest decisions
- Creating an ecosystem of empowered staff to make ethical decisions
- Every person becomes a change-maker every time we spend a dollar
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