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Julie
Hirsch

Award-Winning Entrepreneur, Innovator & Advocate for Fairer Business

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The mistakes we make are a crucial part of our journey, and do not diminish how far we have come.
Profile

As the Cofounder and COO of Eloments Natural Vitamin Tea, Julie Hirsch has seen her enterprise, a world-first 100% natural vitamin tea, secure shelf space in 2000 stores across the globe in just over a year. Not only has Julie been named Telstra’s Victorian Business Woman of the Year and listed in Forbes 30 Under 30, she has an exciting vision for the future: of ethical business practice through innovation. It is her passion and her mission to realise that vision by building companies with innovation, disruption, and fair trade at their core.

Current Work:

Following two years of research, Julie and Cofounder Nicole launched Eloments - the world's first 100% natural vitamin tea. Eloments was an overnight success years in the making, securing shelf space in 2000 stores around the world, raising Series A investment as part of the only 2.7% of VC funding that went to female founders in 2019, and most importantly providing tea lovers with organic certified vitamins and minerals in every cuppa.

Previous Experience:

NGO Sector: Julie’s background in the NGO sector led her to recognise that business, and in particular startups, have the opportunity to create impact with every decision they make. She began her career opening and running a voter registration office at the age of 22, before becoming deeply involved in climate change action and working her way to Deputy Director of the Australian Youth Climate Coalition. Julie currently volunteers as the AYCC's Board Secretary.

Awards & Recognitions: In 2020 Julie was awarded the Telstra Business Woman of the Year and the Telstra Emerging Leader of the Year, VIC, as well as being named on Forbes Asia’s 30 Under 30 List. In 2019 Julie was awarded the Melbourne Young Entrepreneur of the Year - Food and Beverage by Business News Australia.

Julie's entrepreneurial story has been featured in publications such as The Sydney Morning Herald, The Age, The Herald Sun, and Kochie’s Business Builders.

Expertise
Talking Points

Creating Persistent and Radical Innovation

As Co-Founder of the world’s first 100% natural vitamin team, Julie created a product that was described by Telstra’s HR Group Executive as having the potential to ‘disrupt a whole category’.

Beyond product innovation, Julie will discuss how persistent and radical innovation is possible at every level of business and can lead to opportunities for profit and purpose, as well as empowering staff outside the C-Suite.
Julie’s own businesses have proved by creating an ethical supply chain and patent-pending manufacturing process that are the backbone of their product’s success.

Key Takeaways:
- Creating a culture that fails forward (or the Duvet policy)
- Innovative thinking at every level of business
- Building the confidence to become a challenger

Closing the Gap Between our Goals and our Dreams

As a young female entrepreneur, Julie’s journey in starting and building Eloments Vitamin Teas is proof of what is possible when you set the bar higher.

Many of us have big dreams, those ideas usually start with an ‘I Wish’, that we reduce down to tangible goals based on what we believe is possible. Julie is passionate about expanding our tangible goals to encompass the scale of our dreams.

Key Takeaways:
- How to build entrepreneurial bravery
- Lived experiences of overcoming barriers as a female founder
- Tools to increase the ceiling of what we think is possible

Building Impact at Every Level of Business

Fair and ethical decision making is possible at every level of business. Through both of her businesses, Julie realised that it wasn’t just through their certifications or donations that she could have impact.

Every decision was an opportunity for impact, from the warehouse where the goods were stored, the paper in their office to the farms that grew their tea. This creates a powerful environment for staff and leaders to make positive change within the remit of their role.

Key Takeaways:
- Identifying opportunities for impact from the smallest to the largest decisions
- Creating an ecosystem of empowered staff to make ethical decisions
- Every person becomes a change-maker every time we spend a dollar

Building the Next Generation of Innovative Entrepreneurs

An interactive presentation to inspire the next young innovator, entrepreneur, and social impact leader, tailored for VCE Year 11 / 12 Students in Business Management, or Secondary Students building their 21st Century Skills.

Julie represents the 1% of businesses started by a female entrepreneur under 30, having founded a Fairtrade tea company that secured shelf in 1500 stores during its first year trading, and raised over $1million in equity capital funding.

Your students will enjoy a funny, interactive and educational session that brings to life the concepts in core curriculum through real-world stories told by a Forbes 30 Under 30 list member.

Key Takeaways Include
- Nurturing the qualities to become a successful entrepreneur
- Baking impact into your business model
- How to build entrepreneurial bravery by understanding risk
- Managing Change through stories from the Global Pandemic
- How Julie and her business partner became part of only 2.7% of Venture Capital Funding to go to female founders in 2019, and how we can close that gap

Finding Mindfulness In Our Daily Rituals

As a woman under 30 running 2 businesses, Julie experienced first-hand the chaos that comes from entrepreneurship. But her businesses also helped show her the solution.

The Cofounder of Eloments Natural Vitamin Teas, a world-first cuppa that blends Fairtrade teas with nutrient-rich fruit and herbal extracts, Julie helped create a product for the wellbeing of her customers and of the world.
Enjoy a fun, interactive and wellbeing-focused tea tasting with Julie while she shares information on the history and rituals of tea, her own business stories to source the cuppa in your hands, and strategies to identify moments in your day that can draw on your senses and focus your mind.

Key Takeaways Include:
- An interactive Tea Tasting with multiple tea samples provided
- Identifying moments in your daily routine to pause for mindfulness
- Strategies to focus your mind, through a guided Tea Cupping
- An interesting history of tea and functional herbs
Feedback
Julie gave us some really important and valuable messaging on the importance of having a strong business purpose, especially if you truly want to make a difference. It’s truly inspiring to hear from a self-made business woman, who has overcome numerous hurdles & challenges to establish a brand/business from scratch and deliver game-changing innovation in an extremely competitive landscape. She was outstanding, where their presentation resonated with the whole audience. Mars Australia
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