Behavioural science provides the methodology to understand and shift behaviour.
Described as One of the World’s Leading Figures in Behavioural Science by Insights Success Magazine, Dr. Kerstin Oberprieler is a thought leader in nudging behaviour, both academically and practically.
She has worked with many teams to understand and apply behavioural science to their teams, including governments, private business, schools and multinational companies. Kerstin has her PhD in workplace gamification, design thinking and systems thinking.
She combines her expertise in design thinking, user research and behavioural science to deliver effective and innovative behavioural solutions. She is passionate about helping organisations and employees thrive by unlocking employee motivation.
Current Work:
Kerstin regularly works with executives, leaders and human resource directors to increase engagement, boost performance, align behaviour with strategy and build a strong and unified culture. Kerstin is a renowned keynote speaker and facilitator in gamification for behaviour change.
She is known for her engaging and energetic style of presentation. Kerstin delivers highly-regarded presentations and workshops on gamification; she has given a TED talk on the power of gamification and presented in Australia, USA, Germany, Singapore and Hong Kong.
Kerstin is a world-leading expert in gamification, both practically and academically. Kerstin has worked with many teams to understand and apply gamification to their staff, clients, and citizens. Her PhD research focussed on gamification as a way to increase engagement and nudge behaviour.
Kerstin is an experienced entrepreneur, having developed and launch several new products and businesses to market. Most notable is her founding and running of PentaQuest, a technology startup delivering gamified SaaS platform to help teams and organisations thrive. Kerstin took PentaQuest from an idea to a functioning business that, over its 4 years of full-time operation, brought in $1.75m in revenue, grew to a core team of 15, developed an award-winning and innovative SaaS platform and included like Amazon in the US, Carsales, Subway, Federal Government departments, and many more.
Kerstin is an active member of the Canberra innovation network and has achieved several awards for her innovation, business, and leadership. Kerstin has been selected as Top 10 finalist in Microsoft Startup Pitch Perfect competition 2021 and Top 10 Finalist in Women in Tech Startups 2019. Her entrepreneurial experiences range from taking an idea from concept to reality, customer testing and validation, business model canvas and development, launching a new product and service to market, leadership and team development, pitching and venture capital.
Talking Points
How to use behavioural science in the workplace
Behavioural science is the next frontier in solving today's complex challenges. How to use behavioural science in the workplace
Key Takeaways:
- Learn why this methodology is being applied all over the world in areas like health, public policy, sustainability and workplaces.
- Learn the 5 steps for how you can apply this approach to effective nudge behaviour.
Introduction to gamification
Gamification is the use of game mechanics and experience design to engage users to solve real world problems. Introduction to gamification
Key Takeaways:
Dr Kerstin Oberprieler will share the psychology behind gamification, many examples of its application, and methodology for how you can use the power of play in your life and work.
Entrepreneurship, warts and all
Starting, running and exiting a business is tough, but rewarding. Entrepreneurship, warts and all
Hear first-hand experience about a young female who started a tech company and how she built a SaaS product (without knowing how to code), a team and strong culture, and worked with clients like Amazon in the US, CarSales, governments and more, and a successful exit. Real talk - warts and all!
Video
Gamification is key to nudging collective behaviour | Kerstin Oberprieler | TEDxCanberra
Games hack your brain. They activate your limbic system and release feel-good hormones. This is what makes games so popular, so engaging and so powerful. In this talk, gamification and design expert Kerstin Oberprieler explores how we can add play to parts of our lives and what the psychological, physiological and social impacts might be. Kerstin is passionate about using gamification to help individuals and organisations achieve their goals. As a leading gamification and design thinking academic and practitioner, Kerstin is pushing the boundaries of what is possible with gamification, building gamified solutions that are intuitive, highly effective, and fun. Kerstin is currently completing her PhD. Leading gamification and design thinking specialist Kerstin Oberprieler is pushing the boundaries of what is possible with gamification.Using behavioural science for digital transformation | Dr Kerstin Oberprieler | DTA Digital Summit 2020
Dr Kerstin Oberprieler spoke at the Digital Transformation Agency's Digital Summit in November 2020. Behavioural science is the scientific revolution of our day. Never before has there been such a focus on human behaviour and decision making to address the critical challenges we face as a society. This is especially true for workplaces, which are experiencing a massive shift in how they operate, employee expectations, and digitally enabled collaboration. Behavioural sciences offer a new approach to dealing with the complexity of the workplace, by focussing in on human behaviour and dynamics. This behavioural lens is key to understanding and shifting engagement, performance and culture.The session/s you delivered for us were on point and certainly provided our managers with a glimpse into the exciting and new challenges we will face in the future of workspace and with the ... keep reading Department of Industry, Science, Energy and Resources
You have really moved many people today - everyone is popping in and saying how awesome you are. And how you have motivated them to think and act differently. You are an amazing person - thank you for being so generous with your time and with your spirit.
Thank you so much for this fantastic data - as well as being really rich and informative you have kept it incredibly accessible, and that will absolutely help when I present the data to my boss and others. Thanks again Kerstin, it was such a privilege working with you and I look forward to future schemes.
My favourite part was the interaction with the presenter. So helpful and the content was structured in a really effective and practical way.
