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Dr Kevin

The Psychology Guy Research Psychologist, Bestselling Author & Elite Performance Consultant



As a writer and professor of psychology, as well as an adventurer and consultant within both the public and private sectors, Dr Kevin Dutton is a ‘mind magician’, effortlessly and expertly helping people to maximise their potential. Typically, his clients come from a wide range of fields including business, senior corporate management, the military, and elite sport.

He is also the co-host of the podcast PSYCHO SCHIZO ESPRESSO with the lead singer of Iron Maiden, Bruce Dickinson.

Dr Kev’s first book, FLIPNOSIS – THE ART OF SPLIT-SECOND PERSUASION, documents his quest – from the political genius of Winston Churchill to the malign influence of some of the world’s top con artists – for the psychological ‘DNA’ of persuasion. In the book, he developed the famous SPICE model of social influence – Simplicity, Perceived self-interest, Incongruity, Confidence and Empathy – which form the key ingredients of ‘extreme persuasion’, a brand of influence that has proven of considerable interest to various branches of military intelligence. In Dr Kev’s own words, this militant strain of persuasion “doesn’t just turn the tables. It kicks ‘em over.”

Talking Points

Psychopaths. Persuasive Communication. High Performance. Social and Workplace Influence. Transformative Innovation. Perseverance.

Dutton is a Special Forces style psychologist. Daring. Original. No nonsense. All action. Sir Ranulph Fiennes

Kevin was Salon North’s closing speaker, and what a speaker! He looks perfectly harmless in his cords and rock band hair, but, don’t believe it, he is in fact an arch manipulator of minds, which as a world famous academic in the field of social influence is all in a day’s work.

Salon North
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