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Communications & Connection Expert

Unlock that spark of connection that fuels the world’s best leaders, teams & brands.

Kirryn Zerna is a renowned keynote speaker, LinkedIn Top Voice in Communications, and author of 'The Stand Out Effect.' With over 20 years of experience, she advises organisations and leaders on the latest branding, communication, and connection trends. Through her transformative keynote and workshop series, 'The Connect Effect,' she empowers leaders, teams and brands with a blueprint for deeper connection in a digital world.

Connection today has become business-critical. In an era where we are navigating more distractions and lower attention spans than ever before, the ability to deeply connect with our customers and teams is essential. According to McKinsey (2023), 46% of employees cite the lack of trust as a reason for leaving their jobs. Can you imagine shifting that statistic? And while 90% of business executives believe that customers highly trust their companies, PWC's research (2024) indicates that only 30% of consumers actually do. Connection helps to bridge the gap.

Kirryn Zerna is an award-winning keynote speaker, a LinkedIn Top Voice in Communications, Non-Executive Director, and author of The Stand Out Effect. Drawing on 20 years as an experienced communication professional, with postgraduate degrees from Australia’s leading universities, Kirryn has made a name for herself advising organisations and leaders from a diverse range of industries on the latest branding, communication, and connection trends.

Through her latest keynote and workshop series, The Connect Effect, she helps audiences remember and relearn the important aspects of connection from branding, leading, selling and building relationships that help people to lead, live and work better. Organisations that look to Kirryn’s expertise include Australian Radio Network,, Housing Industry Australia, Thermomix, John Holland, Fundraising Institute Australia, Westpac, NSW Government. And she would love to help you create a remarkable and unforgettable experience for your next event.

Talking Points

The Connect Effect: A blueprint for deeper connection in a digital world.

Do you want to unlock the spark of connection that fuels the world’s best leaders, teams, and brands?

In an era where we are navigating more distractions and lower attention spans than ever before, the ability to deeply connect with our customers and teams is essential. Hybrid workforces and increased virtual communication also mean we need to understand the power of connection - in order to build the trust needed to thrive.

The Connect Effect is a strategic blueprint for cultivating deeper and more impactful connections with customers and teams. A powerful journey into the art and science of human connection, including the good news - that it's often the little things that bring about significant change.

In this interactive and action-oriented session audiences learn how to:
• Trust: Learn the keys to find the spark to build authentic rapport, in order to turn attention into engagement and a continuous cycle of opportunity.
• Tribe: Develop the rhythms and rituals that fast-track rapport in order to overcome the digital communication divide.
• Thrive: Create powerful relationships that will fuel your business and team into the future, and amplify connections at every level.

The Stand Out Effect: Stand Out Brand Strategies in the Age of Online Influence

The brands standing out in today’s crowded marketplaces are doing something different. It’s no longer just about having the biggest budgets or the largest followings.

So, how can your business differentiate itself in this complex and noisy space? How can you create compelling content that connects with customers without compromising your brand identity? The key is to find your own style, make your mark and cultivate deeper customer connections.

In this hands-on and fun session, audiences will learn:
• Latest trends to stand out and get noticed online, from TikTok to video to Artificial Intelligence.
• Three key elements of the Stand Out Effect to unlock your stand-out marketing strategy that deeply connects with your customers
• A practical hands-on session to demystify the wonder of content creation and customer savvy marketing strategies. Get ready to create in your seats and take your marketing to the next level!

Length: 60min - 90min keynote or half or full day workshop.
Perfect for: Franchise Groups, Small Business networks, Membership associations

What others have said about this session:

“It was fantastic to work with such a professional speaker at our recent conference. Generated a lot of conversation for our brokers.” Head of Learning Aussie Home Loans

Become Your Best Influencer: Blueprint for Building an Influential Leadership Brand

Become Your Best Influencer’ is a dynamic keynote (or workshop series) that equips leaders with the skills, tools, and strategies they need to harness the power of influence and cultivate high performance in the workplace.

From building better relationships to revitalising workplace culture, this program provides a comprehensive guide to becoming a confident, influential leader who makes a lasting impact.

During this practical and empowering session, delegates will discover:
• The three key elements to create a powerful first impression that inspires others to follow their lead
• Irresistible storytelling strategies for influence, and
• How to build strong and resilient relationships that lead to better results, relationships, and a better workplace.

Length: 60min - 90min keynote or workshop series
Perfect for: Leaders, Women’s Events, Sales Leaders

What others have said about this session:
“Kirryn’s knowledge, skill and passion was evident as she facilitated a highly engaging, valuable session which allowed us to walk away with practical frameworks that our team will now use in our everyday.”
Organisational Development Partner, Woolworths

Conference MC / Host

Kirryn Zerna would be delighted to work with you as the host (in-person or online) for your next event.

What makes Kirryn a great host for your event? She will:

Truly listen to what your vision and objectives are for the event, and helps you make it an amazing success.
Help craft a narrative arc for the event, from the opener to the close.
Keep the audience engaged, inspired to action, and entertained the whole time.
Help make every moment in the pre, during and after the event calm, creative and collaborative!
It was fantastic to work with such a professional speaker at our recent conference. Kirryn was part of a successful TED talk style segment in front of more than 600 brokers, who can be a hard audience. Her session generated a lot of conversation with brokers looking to do things differently and also our HO team on how we can support our brokers. Aussie Home Loans

Kirryn recently spoke at our Thermomix leadership conference. Her fantastic keynote session was insightful, engaging and delivered the outcomes we were hoping for. She was a delight to work with in all aspects and we'd highly recommend her.

Thermomix Australia & New Zealand

Kirryn was a wonderful speaker and facilitator at our HIA National Conference. Her session was interactive, informative and energising. She was lovely to work with and I’d recommend her as a speaker.

Housing Industry Australia

Kirryn recently presented at our NSW Women in Credit luncheon to over 180 delegates. Her presentation was fun, interactive, and inspirational.All feedback received from the delegates has been really positive. I only wish we had booked her to speak for longer!!

Australian Institute of Credit Management

Every time I have worked with Kirryn Zerna, she has exceeded all expectations. Kirryn has gone above and beyond to understand the background of the program she is facilitating for. No request is too hard to manage.

Department of Education NSW

She helped to keep the online audience engaged the whole time. She is both incredibly professional and fantastically warm at the same time, making our delivery so much easier.

Fundraising Institute Australia
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