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World leading social media authority.


Laurel Papworth was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her Head of Industry, Social Media for Australia. AdAge named Laurel in the Power150 Marketing and Media Bloggers in the world and she is in the top 10 bloggers in Australia. With more than 50,000 followers on Twitter and 45,000 on Google+, Laurel reaches 6.8 million people a month through her social media channels.

Laurel's enormously popular workshops include the Three Day Social Media Intensive, as well as Facebook, Twitter, Google Plus, Pinterest and more for business participants. Her dynamic, engaging and entertaining keynote presentations have included everything from from Ad:Tech Tokyo to academic conferences in Portugal to media conferences in Jeddah Saudi Arabia to Google conferences in California. As a facilitator Laurel works with large enterprises, small business, government departments and not for profits on developing online community strategies, campaigns and guidelines. From tactical How to Create a Conversation Diary to strategic Policies on Engagement there are workshops with staff and stakeholders to better manage KPIs and outcomes.

Current work

Laurel is a regular on the ABC's Business Finance Quarter, Seven's The Morning Show as well as radio, and is the author of Social Media and Crisis Communications & Social Media Revenue.

Previous experience

Background: Laurel has 20 years experience in managing online communities, virtual worlds and social media with clients including Singapore Government and Middle East Broadcasting, and in Australia Westpac, Sony, local, State and Federal Government. She has managed massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef and currently consults with NBC Universal and other major organisations globally.

Teaching: Since 2005, Laurel has been teaching social media at the University of Sydney and in the past has taught a Masters of Media at UNSW, social film and social TV at Australian Film TV & Radio School and Metro Film School. Laurel also teaches popular three-day social media intensive classes around Australia.

I want to thank Laurel for an insightful, stimulating, absorbing, thought-provoking and very entertaining full day on the entire social media landscape. The session was highly relevant for digital specialists, traditional marketers and PR professionals alike. It was full of very current information and lots of new material in a space that is often talked about but not often fully understood. I would happily recommend Laurel and look forward to working with her in the future. Blackmores Ltd
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