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Chinese negotiation strategy expert

The Dao of negotiation, Eastern strategies for Western minds.

Leonie McKeon is an experienced keynote speaker, workshop presenter and author who presents on ancient Chinese negotiating skills known as the 36 Chinese Strategies - derived from Sun Tzu’s - The Art of War.

Leonie lived in the Greater China Region for several years where she studied Mandarin and had the opportunity to observe the mastery of Chinese negotiation tactics. These negotiation skills and ways of thinking are based on ancient Chinese wisdoms, which encompass highly developed negotiation strategies that have acquired a global reputation as being some of the most effective in the world.

From Leonie’s presentations audiences learn a new way of thinking about negotiation and how to apply these strategies into any negotiating environment.

Previous experience

Author: Leonie is the author of Tame the Tiger- Negotiating from a position of power, Deceive the Dragon - Negotiating to retain power, and Lure the Tiger - Negotiating in confronting circumstances, which describes the 36 Chinese Strategies through contemporary business examples. This is written for Western business people who are currently doing business in China, who wish to do business in China, or simply want to learn how to be better negotiators. Tame the Tiger - Negotiating from a position of power and Deceive the Dragon - Negotiating to retain power and Lure the Tiger - Negotiating in confronting circumstances are Book One, Book Two and Book Three in a series of Six Books.

Consultancies: Leonie works with Western businesses steering them through multimillion-dollar deals with Chinese business people.

“I’ve had the privilege of hearing Leonie McKeon’s insights into doing business in China through the ‘36 Chinese Strategies’. What I found fascinating was that through bartering in marketplaces, the Chinese develop from an early age the skills and techniques they need to get a better deal. Understanding and appreciating Chinese business culture is essential to conducting business there, and through Leonie’s use of the ‘Strategies’, what could otherwise be overwhelming becomes manageable, entertaining, and even fun! Leonie’s insights are a must for anyone contemplating doing business with the Chinese.” CPA Australia
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