Three multi-million dollar brands. Two sold. The largest global community of female founders.
Lisa Jones has built three multi-million dollar brands, sold two, and leads the largest global community of female product founders on the planet. Across 19 years in business, she has become Australia's #1 authority on female founders and building brave brands in the age of AI.
Her second brand, Ecoriginals, became Australia's leading eco-nappy brand, ranked higher than Huggies in customer reviews on productreview.com.au before her exit in 2020. Today Lisa is founder and CEO of SHE-com, a global community of 100,000+ female product founders with a 45-person team supporting thousands of brand owners worldwide. She is the host of the SHE-talks podcast and the author of two books, E-commerce Uncomplicated and the upcoming Build the Damn Brand (Dean Publishing, 2026).
Lisa's story is one of resilience earned the hard way. She built her businesses while parenting through profound personal change, including the end of a difficult marriage and three years as a solo parent. That experience now informs how she leads, hires, and shows up on stage. Her keynotes blend lived founder experience with practical frameworks audiences can apply the same week.
Lisa has been featured in Forbes, The New York Times, Smart Company, and the AFR Fast Starters list, and is a Smart50 Community Hero award winner. She is a sought-after keynote speaker, MC and panel facilitator for corporate events, brand activations, and industry conferences across Australia and increasingly the US.
Book Lisa when you want a speaker who has actually done it. She doesn't bring research. She brings receipts.
Talking Points
The Community Moat: The Only Thing AI Can't Kill
Every founder in 2026 is being sold the same story. Scale with AI. Automate everything. Get cheaper, faster, leaner. The brands actually winning the next decade are doing the opposite. They're building the one asset AI cannot replicate, cannot replace, and cannot kill: a real community that chooses them. Lisa is the founder of SHE-com, a 100,000-strong global community of female product founders, and she has spent the last five years building the very thing every other brand will soon be desperate to copy. In this keynote, she unpacks the Community Moat: what it is, why it works, why your competitors can't have it, and exactly how to build one inside your business this year. The keynote your audience needs whether they're trying to keep customers, retain employees, or build a movement people actually stay for.The Community Moat: The Only Thing AI Can't Kill
Your audience will leave with:
* The Community Moat thesis: why community is now the only unfair advantage in business, and why personal brand is its non-negotiable partner.
* Lisa's signature 1,000 / 100 / 10 framework: the ratio of buyers to evangelists to true believers that every brand needs (and how to architect it).
* The five-year prediction every founder needs to hear: what happens to brands that don't build a moat, and the window of time you have left to act.
* A practical, no-fluff playbook to build personal brand and community in parallel, the way Lisa did from a kitchen table to 100,000+ women globally.
* The one mindset shift that separates founders who scale through the AI era from founders who get eaten by it.
The Brave Build: Lessons From a Kitchen-Floor Breakdown to a $50M Empire
Every brave build starts with a brave walk-away. From a kitchen-floor breakdown that ended a domestic violence marriage, to building Australia's #1 eco-nappy brand, to losing half her body weight, to founding the world's leading community of female product founders, Lisa has spent 19 years learning the lessons most founders only read about. This is the keynote she has been earning the right to deliver her entire career. Personal, raw, and structured around four brave walk-aways and one closing truth, The Brave Build is a story-led masterclass in building extraordinary things when everything feels uncertain, when readiness will never come, and when the bravest thing you can do is name what no longer fits and leave it behind. Built for audiences carrying more than they admit.The Brave Build: Lessons From a Kitchen-Floor Breakdown to a $50M Empire
Your audience will leave with:
* The single thesis that took Lisa from breakdown to building three multi-million dollar brands: the bravest thing you will ever do is know what to walk away from.
* The "lessons are never mistakes" reframe that turns hard chapters into the foundation of the next build (and why most founders skip this step and pay for it later).
* The "Set Bigger Criteria" framework Lisa used in Bali to choose what to build next, and how to apply it to any career, brand, or life decision.
* Why readiness is a lie, easy is a lie, and starting anyway is the only strategy that has ever worked.
* The four-truth close: the non-negotiables that separate people who design their lives from people who endure them.
Set Bigger Criteria: How Women Stop Playing the Small Game
Women in business build smaller than they should. They apply for jobs they're already overqualified for. They price their work below market. They build companies sized for the local market when they could be sized for the global one. They take the realistic option when the bigger one was right there. Lisa knows this game intimately. She built her first business too small, then on a flight back from Bali in 2014, she set five criteria that forced a bigger game. Those criteria became Ecoriginals, the eco-nappy brand that ranked higher than Huggies in customer reviews on productreview.com.au before her exit in 2020. Today the same framework underwrites SHE-com, a 100,000-strong global community. In this keynote, Lisa shows women across every level (executives, operators, founders, and the women leading from any seat) how to set criteria that force a bigger career, a bigger brand, and a bigger life.Set Bigger Criteria: How Women Stop Playing the Small Game
Your audience will leave with:
* The data behind why women play smaller than they should, and the cost most women never calculate.
* Lisa's signature Five Criteria framework, born on a flight back from Bali and used to choose what to build, lead, or accept next.
* The three "small game" patterns that show up in every female career (and how to spot them in yourself, your team, and the women you mentor).
* The single mindset shift that took Lisa from building a $3 million business to building a $50 million empire (and the question that triggered it).
* A practical, applies-it-on-Monday playbook for setting criteria that force the bigger game, whether the audience member is choosing a role, a raise, a brand, or a life.
The Engine Ate My Business: What 2025 Broke and What to Build Instead
In 2025, the digital growth engine that powered a decade of online business quietly broke. Funnels stopped converting. Paid ads stopped scaling. Customer acquisition costs stopped making sense. The brands that scaled hardest on the old playbook are now the ones haemorrhaging the fastest, and most teams are still spending against a system that no longer works. Lisa lived it inside her own business. She watched her ads slow, her funnels cool, and her engine eat her business in real time. In this keynote, she shares the brutal diagnosis of what 2025 broke, the 90-day pivot she made to turn the ship around, and the new growth stack that actually compounds in an AI-flooded market. Built for digital leaders, marketers, founders, and anyone responsible for a number that depends on the internet doing what it used to.The Engine Ate My Business: What 2025 Broke and What to Build Instead
Your audience will leave with:
* The honest diagnosis of what broke in 2025, why it broke, and why most marketing teams are still pretending it didn't.
* The three growth levers that are still pulling weight, and the three that quietly stopped working.
* The 90-day pivot Lisa made inside SHE-com to stabilise revenue and rebuild a sustainable engine.
* The new growth stack: how community, personal brand, and customer connection are now the only assets that compound in an AI-flooded market.
* A practical playbook for auditing your own growth engine in the next 30 days, and the warning signs every leader should be watching for.
Interviews & Panel Moderation
Lisa is a highly experienced interview and panel host, having interviewed 150+ founders on stages, podcasts and hot seats. She brings a heartfelt presence that instantly puts guests at ease, encouraging open, candid conversations. She navigates the flow of discussion, making sure every voice is heard while keeping the conversation engaging and focused. Lisa excels at balancing thoughtful questions with light hearted moments, ensuring both the panellists and audience are fully invested.
Interviews & Panel Moderation
MC & Event Host
As an MC and event host, Lisa is an eloquent speaker and will weave all the practical housekeeping into upbeat storytelling to keep the audience interested. She is masterful at reading a room to understand what the energy level is, and redirecting if necessary, but is also a stickler for running an agenda to the minute. She will have the room laughing, possibly even crying at some point but certainly very engaged. She is warm and heartfelt and the audience loves her.
MC & Event Host
Video
Lisa Jones | MC Showreel | Saxton Speakers
Lisa Jones doesn't just introduce speakers and run the schedule. She reads a room and adjusts on the spot, which is exactly what the clients in this reel are talking about. This showreel brings together moments of Lisa Jones on stage as an MC, paired with testimonials from the event organisers and businesses she's hosted for. Before she picked up a microphone professionally, Lisa built and scaled three multi-million dollar e-commerce brands, including Ecoriginals, and that founder's instinct for pace and audience energy carries straight onto the stage. Watch for how she weaves practical housekeeping into the flow of an event rather than treating it as a break in the entertainment, and how naturally she connects with a room full of strangers within minutes. For event organisers, Lisa Jones brings something most MCs don't: real operating experience, a sharp read on energy levels, and the composure to keep an event moving when timings shift or a moment needs saving.Lisa Jones | Saxton Speakers
Huge thanks and congratulations on Lisa's outstanding participation in FHTT, Sydney. Her keynote was a smash hit with guests, and we cannot imagine the program with her. ... keep reading Bearded Kitten
Wow – would be an understatement for the amazing keynote presentation Lisa delivered at our recent IJC conference. Lisa presents in a conversational and heart to heart manner that is delivered in real world terms. Lisa is a sensational and engaging speaker; I could not recommend her more highly.
Lisa is an exceptional keynote speaker and business woman, seamlessly weaving professionalism with an inspiring presence on stage. Her articulate delivery captivates audiences, leaving a lasting impact. Lisa's ability to connect personally with listeners goes beyond. Her warm and personable approach transforms events into engaging experiences.
Lisa is a dynamic, natural and engaging speaker who shares her wisdom in a way that leaves guests feeling empowered and equipped to take action.
Lisa Jones brings energy, enthusiasm, and experience to the stage as either MC or speaker. A trusted professional that knows how to connect with the audience, engage and entertain. Highly recommend.
Lisa brings a level of energy and enthusiasm that is simply contagious. She’s the kind of person you want at the helm of any event, making introductions and keeping the audience engaged.
Lisa has first-hand experience of being an e-commerce founder along with an extensive network and exceptional presentation skills. Those three things are a killer combination! She is equal parts inspiring and relatable when presenting or hosting an event or delivering a keynote speech - she brings a touch of magic to every event she is involved in.
Lisa is that rare blend of speaker who is not only able to enthral her audience with her raw and vulnerable stories, but she ensures they spend their time frantically taking notes, because she is offering up gem after practical gem!
Lisa is a true trailblazer, as one of the first Aussie e-commerce success stories. As an interviewer she is passionate and curious, and knows exactly the right questions to ask to ensure the audience can actually take away business changing tips and growth hacks, rather than just hear the macro version of their journey.
