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speaker

Lisa
Jones

Founder of SHE-com, Author, Serial Entrepreneur & e-Commerce Expert

She/Her

Profile

Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands.

Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is now busy building SHE-com, a global empire for women with e-commerce brands with a community of over 20,000 and a team of 30.

Lisa shares her uncomplicated approach to starting, growing and scaling up online brands and communities through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and across her social channels.

Lisa skilfully blends personal stories, heartfelt guidance, and actionable strategies and brings to the stage quick wit, intelligent business conversation and a professionalism that makes her ideal as both a keynote speaker or an MC.

Expertise
Talking Points

The Future of e-Commerce: Stay Ahead of the Game

In this session Lisa unpacks the trends that are re-shaping e-commerce as we know it, that business owners should be aware of to ensure they stay ahead of the pack.

Key takeaways:
• What's working right now in digital marketing to grow revenues inside retail brands.
• How AI will redefine how we grow businesses and practical tools we can use immediately to improve profitability and automations.
• Where to look for quick wins inside retail brands that may feel "unsexy" but deliver results.
• The future of online retail - what's coming and how to prepare.

Ideal audience: Any retail seller, D2C brand, B2B product brand or agencies that support retail brands.

Tackling Business Growth Without Burnout

Sharing heart felt stories from her DV marriage to her business co-founder, raising capital to get multiple businesses off the ground whilst raising both her own daughter and five step-kids, Lisa knows all about burn out and adrenal fatigue. Recovering from a nervous breakdown, Lisa is on her way to building another empire this time with 30 staff and thousands of clients and shares the steps to build a business without burnout.

Key takeaways:
• How to balance ambition with well-being on your path to success.
• Managing the overwhelm and struggle of a never ending “to do” list and identifying what to prioritise to achieve business growth.
• The main bottlenecks that stop businesses from growing.
• How to identify your business genius zones and why you should automate and outsource the rest.

Ideal audience:
Any business owner, male or female and any industry. Ideal for events supporting SMBs to succeed or grow and can include franchisees.

Doubling Dollars: Mastering your Website Conversions

In a time where it’s easy to focus on increasing ad spend to drive sales, Lisa shares why optimising your website for conversion is a much cleverer strategy and one of the fastest and easiest ways to double your revenues. She shares easy to understand and implement (yet highly effective) strategies to boost your conversion rate.

Key takeaways:
• Understanding the sales psychology of selling products online (hint – its different than what your website developer is going to build for you).
• Why online consumers are sheep that follow the herd and how to make your website look like the leader in the sheep pack!
• Exact, step by step strategies to drive up your conversion rate.
• Examples of websites that are nailing it right now and clear visual cues.

Ideal audience:
Anyone selling products online.

Interviews & Panel Moderation

Lisa Jones isn't just an interviewer; she's a story weaver, connecting narratives and insights to create compelling discussions.

With experience interviewing hundreds of women on stages, podcasts, and hotseats within her coaching programs, Lisa is an expert in drawing out the heart of a story.

Why Lisa is the perfect interview host:
- A gifted facilitator who navigates panel or solo interviews with ease.
- Quick-thinking, able to steer conversations for maximum impact.
- A talent for reframing shares to embed lessons deeper into the audience's hearts.

MC & Event Host

Lisa Jones is more than an MC; she's the heart and soul of any event. Her quick wit and warm, humorous personality are not just entertaining – they're captivating.

Whether it's a small gathering or a multi-day corporate event, Lisa ensures every moment is both engaging and memorable.

What Lisa brings to your event:
- A contagious energy that keeps the audience enthralled.
- Skillful introductions and transitions that maintain the event’s flow.
- Engaging interactions that keep attendees involved and attentive.

Wisdom and Triumphs from Trailblazing Women

Key takeaways:
My journey as an entrepreneur and how I built 9 companies over the last 16 years (three of them multi-million dollar brands).

Insights from interviewing 100+ female brand owners through podcasts, hotseats and live events…and what they have in common.
Media
Feedback
Huge thanks and congratulations on Lisa's outstanding participation in FHTT2024, Sydney. Her keynote was a smash hit with guests, and we cannot imagine the program with her. Bearded Kitten

Wow – would be an understatement for the amazing keynote presentation Lisa delivered at our recent IJC conference. Lisa presents in a conversational and heart to heart manner that is delivered in real world terms. Lisa is a sensational and engaging speaker; I could not recommend her more highly.

Independent Jewellers Collective

Lisa is an exceptional keynote speaker and business woman, seamlessly weaving professionalism with an inspiring presence on stage. Her articulate delivery captivates audiences, leaving a lasting impact. Lisa's ability to connect personally with listeners goes beyond. Her warm and personable approach transforms events into engaging experiences.

al.ive body

Lisa is a dynamic, natural and engaging speaker who shares her wisdom in a way that leaves guests feeling empowered and equipped to take action.

The Right Fit & Hashgifted

Lisa Jones brings energy, enthusiasm, and experience to the stage as either MC or speaker. A trusted professional that knows how to connect with the audience, engage and entertain. Highly recommend.

Wrapd.ai

Lisa brings a level of energy and enthusiasm that is simply contagious. She’s the kind of person you want at the helm of any event, making introductions and keeping the audience engaged.

CMY Cubes

Lisa has first-hand experience of being an e-commerce founder along with an extensive network and exceptional presentation skills. Those three things are a killer combination! She is equal parts inspiring and relatable when presenting or hosting an event or delivering a keynote speech - she brings a touch of magic to every event she is involved in.

LVLY

Lisa is that rare blend of speaker who is not only able to enthral her audience with her raw and vulnerable stories, but she ensures they spend their time frantically taking notes, because she is offering up gem after practical gem!

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