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Former Vice-President at Nike & Founder of Inspired Companies

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Lisa MacCallum is an internationally recognised business and thought leader specialising in how to build resilient, distinctive, purpose-driven companies.

Author of the widely celebrated book Inspired INC: Become a company the world will get behind, Lisa's powerful message, leadership presence, approachable personality and business experience combines powerfully to leave any audience inspired and motivated to lead at the next level.

As a Vice President at Nike, she has worked internationally for almost two decades holding global leadership roles across Nike's Apparel, Footwear and Sporting Goods businesses. She led Nike USA's Growth Strategy, the Nike Foundation and Nike's Global Community Impact efforts.

Current Work:

Lisa is now Founder and President of Inspired Companies. She and her team advise and support large companies on how to transform into best in class resilient and distinctive brands capable of navigating the accelerating pace and complexity of the 21st Century marketplace.

In the race for companies to build trust with stakeholders, resilience and brand distinction, her message and advisory work is in high demand. As a result, Lisa has worked with major brands in international markets, including Canada, the United States, United Kingdom, Europe, Japan and as far-reaching as Singapore, India and New Zealand.

Lisa's has delivered dynamic and memorable presentations companies ranging from sport to professional and legal services, telecommunications, corporate communications, banking, energy and infrastructure, chocolate, food, household consumer goods and skincare. Her ability to apply universal learnings and experience across industries and geographies is unparalleled.
For a very long time now, the corporate sector has been defined by the worst of business. In fearless defiance, Lisa reminds an audience what the best looks like and in her captivating way, impart the answers for how to deliver it for 21st Century marketplace advantage more consistently.

She coined the phrase "the new C.E.O.s" as a powerful way of expressing the profound change in market dynamics that has transpired thanks to the social and digital media revolution. Customers, Employees and traditional corporate Outsiders now have the power to make or break brands faster than ever. That's not going to change, and it will only grow stronger. Her in-depth knowledge and experience with this game-changing market dynamic enable her to impart the necessary wisdom and decision-making lens to create companies that will lead us into the future.

Awards & Recognition

- Ambassador to the World Benchmarking Alliance for the Sustainable Development Goals
- Young Global Leader of the World Economic Forum
- Non-executive Director of employee experience technology company, Limeade Ltd;
- British Telecom Board Committee Director for Sustainability
- ESG Board Advisor to KAO Corporation Japan
- Non-Executive Director of Bond University Ltd
- Meaningful Business Advisory Board
- Portland Oregon Business 40 under 40 Leader
- Harpers Bazaar's 21st Century Heroine

Talking Points

New Business Paradigm. New Rules.

Most companies are a tweet or YouTube upload away from disaster and chaos. Lisa addresses the new operating paradigm faced by business today and delivers a compelling and inspiring point of view on how to turn it into advantage.

The new C.E.O.s in charge of your business

Consumers, Employees and Outsiders can make or break a business faster than ever before in history. That’s why Lisa gives them the most powerful title in the business: The new
C.E.O.s. They’re looking for inspiration and authenticity and have the tools, networks, voice and motivation to demand it. Ignore the new C.E.O.s and you’ll only fuel their collective will to work against you. Embrace the profound shift in marketplace power and you’ll create a company with a resilience, agility, brand distinction and level of competitive advantage that will leave everyone else behind.

Inspired Profit

Oxymoron or 21st Century Advantage?

It costs a lot to be uninspired today. Employees, customers, regulators, civil society, media and investors are very real and expensive threats when they are not onside and especially when they become a crowd. Inspired Companies have a decidedly different profit-making experience than uninspired ones. With the crowd onside fueling their success, they make very, very “good” money. This session covers what it takes to get them onside, how it translates into three big competitive advantages and what that tangibly means for your bottom line.

Business with the world onside

How about that for a change?
The corporate sector has been defined by the worst of business for a very long time. As a new generation of leaders emerges that is pre-wired for a more connected, more collaborative and inspired approach to business, we remain infinitely optimistic that a new legacy for the corporate sector is in sight. This session explores what has changed that makes it the most lucrative time in history for the best of business to emerge.

The Future of Business (that’s already here)

To compete today, companies must stand for ideas bigger than profit. A society wide trust crisis has collided with a social media revolution and flung us into a turbulent, chaotic and confusing moment in corporate history. Many of the ways we succeeded in the past don’t work anymore and we need answers. Fast. In this session Lisa lays out what’s changed and what companies need to do to compete and succeed today.

Inspired Company Advantage

Your business has a mission with many winners. You lead and execute it with passion. You are unapologetic in your refusal to be railroaded by existing systems or corporate norms. You are committed to doing the right thing. All of your profits are derived from your Inspired Mission, not from penalizing customers or other stakeholders. Traditional company outsiders and broader society become as invested in your success as you are. Financial markets react to you - not the other way around. That’s a company the world can get behind. A company the world wants to see win.

Using a concrete and tested framework, peppered with bite-size examples from around the world, Lisa will walk you through how to create one.

Resilience. Agility. Distinction. Advantage.

These are the elements of 21st Century competitive advantage. In this session Lisa reveals very practically what it takes to deliver them in a world where market power dynamics have changed profoundly, and the rules are being reset every day. She’ll show how the active support of a broad base of stakeholders translates into competitive advantage and superior financial performance.
Lisa’s presentation at our global leadership conference powerfully set the stage for a transformational shift in our business to become a purpose-led business. She had 450 sceptical lawyers to convince - and she nailed it. Simple, clear and highly insightful, making the takeaway and path forward irresistibly motivating. Pinsent Masons

Lisa spoke to our top 100 leaders - and blew our minds. She delivers insight and connects dots in ways that leave you clear, inspired and ready to tackle anything.


I have seen Lisa speak several times, and the impact on the attendees is always the same; they want more and leave with a very real wow factor that stays with you.

Directors Australia

I don’t think you can find many talented speakers like Lisa who distinguish themselves by having such a powerful, contemporary message to deliver.

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