Reinvention is survival—marketing, mindset, leadership must all evolve.
Louise Cummins is an award-winning CMO, AI strategist, and reinvention expert who helps leaders navigate disruption with clarity, confidence, and commercial impact.
With over 20 years of executive experience, Louise has led transformation across global and national brands. Her career spans finance, health, technology, and the not-for-profit sector, where she has consistently delivered brand growth, digital innovation, and performance turnarounds.
She is the founder of the pro-purpose Australian Centre for AI in Marketing (ACAM) and AI-Ready Consulting—two pioneering ventures equipping marketing teams and executive leaders to embrace artificial intelligence ethically and effectively. Louise has twice been recognised in Australia’s Top 50 CMOs, across two different categories.
A published author of two globally successful children’s books, Louise is also a passionate inclusion advocate, experienced board director, and proud neurodivergent parent. Her thought leadership bridges strategy and humanity, blending neuroscience, change psychology, and lived experience.
Known for her sharp insight, warmth, and no-nonsense delivery, Louise brings energy and depth to every stage - whether delivering keynotes, moderating panels, or leading immersive executive workshops. She speaks with both authority and authenticity, sharing practical tools and powerful stories that help audiences not just understand the future - but confidently adapt to it.
Her most requested topics include:
• AI Readiness and Marketing Transformation
• Leading Through Disruption and Change
• Reinvention, Resilience and the Future of Work
• Ethical AI and Human-Centred Innovation
Louise is a powerful voice for what’s possible when strategy, adaptability, and purpose align.
Talking Points
AI Curious: Making Artificial Intelligence Practical, Human and Powerful
AI is here - but most leaders are still unsure where to start. In this clear and engaging keynote, Louise demystifies artificial intelligence, stripping away the jargon and showing how it can be used to unlock innovation, improve marketing outcomes, and create competitive advantage. Drawing on years of advisory work with top brands and grounded in real-world applications, she brings AI to life in a way that’s approachable, ethical, and energising for non-technical teams.AI Curious: Making Artificial Intelligence Practical, Human and Powerful
Key Takeaways:
• A practical understanding of what AI can (and can’t) do today
• Insight into the top tools and trends reshaping marketing and business
• Examples of how leading organisations are using AI to drive results
• A roadmap for getting started without getting overwhelmed
• A mindset shift from fear to curiosity around new technologies
Marketing, Strategy & Digital Transformation: Future-Proofing Your Brand
What does it take to grow a brand and a team in a world of constant change? Louise draws on two decades of executive marketing leadership to unpack what high-performing organisations are doing to stay relevant and resilient. From brand positioning and CX to digital capability building, she shares strategic frameworks and practical lessons to help marketing and leadership teams align around what really drives growth.Marketing, Strategy & Digital Transformation: Future-Proofing Your Brand
Key Takeaways:
• A modern marketing framework for strategy, execution, and capability uplift
• Tools to align brand, digital and customer strategies under one vision
• Insight into organisational blockers to transformation and how to remove them
• Techniques to balance innovation with commercial delivery
• Case studies from top-performing brands across sectors
Reinvention, Resilience & Leadership: Thriving in the Messy Middle of Change
Reinvention isn’t a one-time act it’s a lifelong discipline. In this powerful and personal keynote, Louise shares the highs, lows, and hard-won lessons of navigating change from executive burnout to building two ventures in AI and reinvention. Blending neuroscience, leadership insight, and honest storytelling, she gives audiences permission to reset, redefine success, and lead themselves (and others) with courage and clarity.Reinvention, Resilience & Leadership: Thriving in the Messy Middle of Change
Key Takeaways:
• A reframed understanding of resilience as a leadership advantage
• Practical tools to navigate uncertainty and self-doubt
• A mindset shift from perfection to progress
• Stories and science that humanise the experience of transformation
• Energy and encouragement to keep evolving even when it’s uncomfortable
Ethical AI and Human-Centred Innovation
As AI accelerates, so do the risks of leaving people behind. In this thought-provoking keynote, Louise explores the intersection of technology, ethics, and inclusive leadership. Ethical AI and Human-Centred Innovation
Louise challenges organisations to move beyond efficiency-driven AI to create systems that are transparent, fair, and human-centred. Backed by current research and real-world examples, this session is perfect for leaders seeking to integrate AI without losing the trust, diversity, and integrity that drive long-term innovation.
Innovation & Passion Projects: Small Sparks, Big Shifts
Innovation isn’t always found in strategy decks or tech investments it often begins in the side projects, ideas scribbled in notebooks, and moments of creative courage. Louise shares how passion-led innovation can unlock new business value, reignite careers, and reconnect teams to purpose. Whether launching a book, a startup, or a new internal initiative, this talk inspires bold thinking in unexpected places.Innovation & Passion Projects: Small Sparks, Big Shifts
Key Takeaways:
• A reframed view of innovation as accessible and personal
• Strategies to turn creative ideas into real outcomes
• Examples of passion projects that led to surprising business impact
• Tools to foster innovation in teams without adding pressure
• Permission to start small—and make it meaningful
Embracing Your Unique Brilliance: Leading with Difference and Authenticity
Inspired by her bestselling children’s book A Different Kind of Brilliant and her journey as a neurodiverse parent and leader, Louise invites audiences to embrace what makes them different. In this uplifting keynote, she explores how diversity of thought, experience, and perspective can fuel stronger teams and more authentic leadership. A powerful call to stop trying to “fit in” and instead lead from your own version of brilliance.Embracing Your Unique Brilliance: Leading with Difference and Authenticity
Key Takeaways:
• A mindset shift around difference as a strength, not a deficit
• Stories that challenge traditional definitions of success and leadership
• Inspiration to lead with authenticity, empathy, and courage
• Practical ways to create space for others to show up fully
• A renewed sense of personal value, purpose, and self-trust
Master of Ceremonies & Panel Facilitator
Louise is a dynamic and trusted MC known for her warmth, clarity, and ability to connect with audiences across sectors. As an experienced executive, speaker, and strategist, she brings more than just energy to the role she ensures every session flows with purpose, relevance, and impact. Whether hosting conferences, moderating panels, or leading fireside chats, Louise is skilled at elevating the conversation, weaving connections between speakers, and keeping the audience engaged and inspired throughout.Master of Ceremonies & Panel Facilitator
Key Takeaways:
• A confident, charismatic host who keeps events running smoothly and professionally
• Seamless integration of strategy, storytelling, and spontaneity to maintain audience engagement
• Thoughtful, well-researched introductions and speaker transitions that elevate event credibility
• Expert moderation of panels that encourages diverse perspectives and meaningful dialogue
• A tone that balances authority with relatability - ensuring both impact and warmth
Louise's session was fantastic! The perfect mix of strategy and practical actions relevant for the whole audience. I know the community really loved it and had great feedback. ... keep reading BlueScope
It was such a thoughtful and energising conversation. I loved your CONTROVERSIAL take on moving AI from buzz to real business value. It was a privilege to hear how you're helping CMOs build real momentum across their organisations.
Louise was the best. So entertaining, thought provoking and educational.
That was one of my favourite sessions of the event!
Loved everything about today: the people, the discussion, the ideas, the questions, the vibe. Feeling energised and inspired, looking forward to the next step. Thanks Louise for some elite facilitation!
