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New Zealand's own 'ecoman.'


When Malcolm and Melanie Rands started ecostore in 1993 their dream was to create a values-based business that could sustainably fund a not-for-profit arm called ‘Fairground Foundation’.

Since 1994, ecostore has researched and brought to market New Zealand’s leading range of healthier, eco friendlier household cleaners, body care and baby products with a focus on looking after the health of people and the planet we live on.

True to their original vision, ecostore has channelled a percentage of its profits over the years into Fairground Foundation but time and other resources have been stretched to the limit. Having sold the last of their ecostore shares in 2016, Malcolm is once again rolling up his sleeves with the help of an amazing team and already has two game-changing projects to share.

Active in the sustainable scene for over 33 years, Malcolm co-founded New Zealand’s first permaculture eco-village in 1986, and was a foundation member of the New Zealand Sustainable Business Network.

Malcolm has been awarded the Green Ribbon Award from the Ministry for the Environment, plus two environmental awards from the Auckland Regional Council and most recently Malcolm has been added to the World Class New Zealand International Network. ecostore won two awards at the 2014 NZI National Sustainable Business Network Awards in the Mega Efficiency Innovation category and Malcolm was the joint winner of the Sustainability Champion award. ecostore has been voted by Kiwis as leading the way in sustainability in Colmar Brunton’s Better Business, Better World survey for three years running, (2014, 2015, 2016).

In 2015 Malcolm was awarded a Member of the New Zealand Order of Merit as part of the New Year’s Honours for his services to business, conservation and philanthropy.

In 2013 Malcolm released his autobiography ‘Ecoman’ which tells the story of his personal and entrepreneurial life. ‘Ecoman’ covers 20 years of ecostore’s remarkable achievement of beating the odds against multinationals to create a range of supermarket-friendly, plant-based alternatives to mainstream cleaning products, body care and baby care products that work without harming the health of people or the planet.

Current work
In September 2014 ecostore became the only manufacturer to convert its proprietary bottles to plastic made from sugarcane. Ecostore calls it their Carbon Capture(TM) Pak because as sugarcane grows it captures CO2 from the atmosphere, which is stored in the plastic. This revolutionary packaging helps people to reduce their carbon footprint, which can help to reduce climate change.

Malcolm is an in demand keynote speaker - sharing his entrepreneurial journey and messages around sustainability, marketing, innovation and the environment!

I just wanted to say how great it was to meet you Malcolm - and thank you for the presentation. Everyone loved it and it promoted some great conversations afterwards! Particularly around the Bump space project and community interactions/kindness. Beca
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