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Director, Author, Presenter


Mark Carter is an international keynote speaker, trainer, author and coach. He has over 25 years of experience as a global learning and development professional.

His TEDx talk was the trailer for his latest book, ‘Add Value’, published globally by Wiley. Mark is the founder of a learning management system for SMEs and is accredited in various globally recognised behavioural tools. He regularly consults businesses around key pillars such as leadership, culture, onboarding, sales, adaptability, and
presentation skills. Mark contributes across mainstream media: TV, radio, print and industry-specific publications.

Mark is often asked how you go from being a leader across Europe for Contiki Holidays to a respected, sought-after speaker. A decade of European experience armed him with a wealth of knowledge about people, human behaviour, the psychology of decision-making, and what makes people tick personally and professionally. With his insatiable hunger for continued professional development, Mark has risen to become an innovative professional in his field.

So, from connecting with happy-go-lucky passengers in Europe, Mark now connects with people globally on a deeper, more meaningful level in their own lives.

Upgrading from a charming tour guide to a wise sage and masterful storyteller, it’s no wonder he’s a sought-after speaker!

Born in England, raised in Scotland, nurtured by Europe and matured through several round world trips, Mark Carter is a truly global citizen. He now calls Australia home, where he enjoys the fruits of a sunny lifestyle. Mangoes, after all, don’t grow in Edinburgh.

Talking Points


Based on the book ‘Add Value’, published globally by Wiley. Value is at the heart of decision-making, personal choices and determines our effectiveness and impact in the world. Delivering or adding value also underpins customer engagement and business growth. Discover the five elements of value: each brought to life with creative, personal stories and interaction. Build your value playbook with ideas that may be applied internally, enhancing employee experience, or externally for phenomenal client impact. This MC keynote is also ideal for driving values, vision, mission and a strong business ethos! Sustainability, CSR and social impact are included in the value model.

Key Takeaways:
- The 5 value elements: plus 4 underlying causations for each
- A playbook for value & VAE’s: Value Added Extras
- Differentiation, values and human behaviour

Ideal For:
Customer experience, culture, sales training, values driven business, values based leadership, value creation and business growth. Or looking for a motivational speaker, inspirational speaker, business speaker, values speaker, sales speaker, human behaviour speaker or customer service speaker.


Leadership development is not limited to those who hold official leadership positions. Contemporary theories, such as servant leadership or the belief that ‘everyone is a leader’’, are relevant to this production. This keynote presentation is constructed as an historical journey comprising three parts. In part 1 we examine the evolution of 7 primary leadership theories (spanning thousands of years) to arrive at a single common trait and skill to harness. The mid section, part 2, inspired by HG Wells ‘Time Machine’, explores 3 case studies: including MC’s personal journey developing leaders for over 25 years. Part 3 of the keynote addresses the challenges of modern day leadership in a hyper connected digital age; dealing with the elephant in the room we all have responsibility to be mindful of.

Key Takeaways:
- 7 Primary leadership theories distilled into a single skill to harness
- 3 Historical case studies reveal 6 essential modern day leader traits
- The dichotomy of contemporary leadership and one trait to avoid!

Ideal For:
Leadership development, leadership skills, EQ, emotional intelligence, development, team building, culture, change, motivation, resilience, collaboration and Adaptability. Or if you’re looking for a leadership speaker, motivational speaker, inspirational speaker, business speaker or resilience speaker.


When considering the age-old debate between strategy and culture: achieving smart strategies are enabled through harmonious culture. Cultivating your culture can enable you to attract and retain top talent, develop award-winning capabilities, achieve high performance, foster customer loyalty and gain a distinctive competitive advantage. This culture keynote provides insights into challenges of hybrid and remote teams and how to win the battle attracting, retaining and unlocking the potential of top talent. This unique culture journey keynote (incorporating live djembe drum by MC) begins with lessons rooted in the origins of culture from ethnology. Explore and take away culture tools to create and paint your own culture canvas and tap the single magic ingredient of high performance.

Key Takeaways:
- 4 Traditions, 4 experiences, 4 pillars and 4 killers of culture
- Your culture canvas template: hiring, onboarding & nurturing talent
- 5 tribes of culture engagement and single, magic culture ingredient

Ideal For:
People and culture, culture building, culture development, high performing team building, culture change, employee experience, employee engagement and talent development. Or looking for a keynote speaker, culture speaker, team building speaker, motivational speaker, inspirational speaker, values speaker or business speaker.


Presentation skills are crucial for effective communication and to communicate your ideas clearly, concisely or persuasively. Presentation skills help underscore competencies, amplify expertise and spotlight leadership potential. In a world where attention spans are becoming shorter your presentation skills make you stand out and influence your ability to make a lasting impact. Based on a classic popular presentation skills training program in MC’s academy, this keynote shares ingredients to lift the quality of town halls, increase the engagement of sales pitches or improve facilitation skills. It’s also a demonstrable master class in the art of keynote, stagecraft, charisma and personal presence.

Key Takeaways:
- 7 voice influences, 7 body language essentials, 7 design essentials
- Audience engagement methods, storytelling and archetypal themes
- Stage craft, personal ethos, authentic presence and a secret sauce

Ideal For:
Presentation skills, speaking skills, the power of storytelling, presentation training, sales skills training, confidence, motivation, and team building. Or looking for a communication speaker, motivational speaker, inspirational speaker, human behaviour speaker, keynote speaker training and presentation skills training.


Based on MC’s first book (‘Ignite Your Potential’) this keynote targets practical personal development and team development. If you’re interested in bringing to life trending themes of supporting talent (think well being, resilience, mental health, psychological safety) content here will hit the mark. This is a highly interactive and creative keynote with a cinematic storybook backdrop. The audience are engaged throughout with creative activities, participation and stage demonstrations. There’s an additional layer of dynamic sophistication. We have a pre designed keynote presentation version or you can elect to choose your own adventure!

Key Takeaways:
- Actionable development tools to invest in individuals and teams
- Elect version original (7 pre selected themes) or nominate 7 chapter selections of your own choosing (min admin fee)
- Chapters: Self Confidence - Self Control - Attitude- Wellness - Present - Self Reflection - Tonics - Decisions - Adaptability - Goals - Productivity - Consistency - Creativity - Collaboration - Challenge - Strength - Acceptance - Gratitude - Authenticity - Candour - Kindness - Love

Ideal For:
Motivation, team building, personal development, team development, wellbeing, mental health, mindset, collaboration and resilience. Or looking for a keynote speaker, team building speaker, inspirational speaker, motivational speaker, personal development speaker, mindset speaker, human behaviour speaker or resilience speaker.


Sales skills and capabilities are the lifeblood without which a business cannot survive. As competitive landscapes, customer demands and technology continue to evolve, sales methodologies and approaches have also adapted. This adaptation is necessary to accommodate the ease of access buyers have to information, options and vendors through technology. This MC keynote will equip your teams with the essential mindset, psychology, skills and strategies to confidently go to market for growth in the digital age. Tools can be positioned for B2B, B2C or E-commerce as required. Even attendees not directly involved in sales, or carrying sales targets, will benefit enormously from the thought leadership shared and taught in the sales keynote.

Key Takeaways:
- Sales capability framework blending skills, strategy and technology
- 3 Essential sales skills, 5 sales triggers, 2 value discovery approaches
- Behavioural science tools for sales success and sales resilience

Ideal For
Sales skills, sales capabilities, sales leadership, strategy, sales enablement, sales growth, customer experience, sales launches and sales kick offs. Or if you’re looking for a keynote speaker, sales speaker, motivational speaker, inspirational speaker, business speaker, sales enablement speaker or a human behaviour speaker.


Adaptability is an increasingly desirable skill in today’s world. Those who possess it effortlessly adapt to changes, bring creativity to their work, collaborate effectively and respond swiftly to challenges. The skill is particularly relevant in the digital age, where change is constant, and a post pandemic world, where adaptability is essential. The ongoing nature of hybrid teams or work from home also underscores the importance of flexibility. There’s bound to be other challenges looming on the horizon, or lurking around the next business corner, requiring an aptitude for adopting adaptability! This playful MC keynote also addresses synonymous skills: creativity, innovation and critical problem solving.

Key Takeaways:
- Improve adaptability, 3 growth mindset tools and breaking complacency
- Creativity and divergent thinking converted into business strategy
- Navigating change: behavioural science for resilience & change

Ideal For:
Adaptability, flexibility, creativity, innovation, disruption, resilience, motivation, growth mindset, change management and human behaviour. Or if you’re seeking a motivational speaker, inspirational speaker, change speaker, adaptability speaker, resilience speaker, innovation speaker, human behaviour speaker or creativity speaker.


This updated keynote expands MC’s original ‘Breaking Brain Drain!’ In recent years there’s been a growing emphasis on resilience, mental health, mindfulness and psychological safety. All contribute to individual wellbeing. Many triggers for stress, anxiety or distraction can be self managed effectively to bring calm to ones world whilst simultaneously increasing focus, productivity and personal fulfillment. Mark developed a program called ‘Freedom’ whilst mentoring an individual who had experienced agoraphobia. They scored A’s for university courses and landed jobs they’d previously believed beyond their capabilities. Some of the tools implemented serve as the basis for some ideas shared here.

Key Takeaways:
- Identifying and minimising 5 primary triggers of anxiety and stress
- Proven daily habits for mindfulness to nurture mind and body
- Bespoke activity and/or short guided meditation based on tailored briefs

Ideal For:
Wellbeing, mental health, fitness, fulfilment, team harmony, motivation, mindset, personal development, resilience, calmness, mindfulness and meditation for businesses. Or if you’re looking for an emotional intelligence speaker, mindfulness speaker, motivational speaker, inspirational speaker, guided meditation for teams, resilience speaker or mindset and mental health speaker.


MC often jokes his 10 years of European experiences with TravCorp and Contiki was an amazing environment that prepared him professionally for life! A tour bus being like a petri dish experiment of human behaviour and a great domain to learn how to work with all different types of people. An environment where anything could happen, and often did! Mark gained a unique perspective and developed the necessary leadership skills to lead within this eco system. Even after 25 years developing other leaders for their roles remains the most complex body of training he’s facilitated. This finely curated travelogue keynote is an emotional roller coaster, similar to a tour itself, providing valuable lessons for both business and life. (Ask about the after dinner version keynote!)

Key Takeaways:
- A curated travelogue of tales from ten years experience in Europe
- Tools for personal and professional development, character and ethos
- 3 Rules for life (And 3 rules for business!)

Ideal For:
Mindset, motivation, inspiration, leadership, human behaviour, communication, relationships, after dinner talks, character, ethos. Or looking for a motivational speaker, travel speaker, inspirational speaker, human behaviour speaker, communication speaker, adaptability speaker, mindset speaker, resilience speaker, entertaining speaker or after dinner speaker.

MC - Host

Having spent a former life organising tour groups across multiple countries as a historian, presenter, navigator, time keeper, financier, leader and problem solver… MCing is a stroll in a park for me (MC!). My diligence in preparation, and ability to think swiftly on my feet ensures that your events remain on track. I will provide suitable commentary, summaries and tie-ins to stitch all components together for a cohesive conference experience. Furthermore, my expertise and experience in virtual and hybrid environments, since 2008, adds a level of comfort to help mitigate risks. I’ll often bundle event components such as MCing, keynotes and workshops or awards nights.

Key Takeaways:
- Diligence in pre event briefings and preparation
- Professional, fun, summaries, commentaries and tie ins
- Virtual and hybrid professional, MC and keynote bundles

Ideal For:
MC, emcee, master of ceremonies, professional emcee, corporate emcee, conference emcee, gala emcee, virtual event emcee, virtual conferencing, event host, awards nights, awards ceremony host, moderator, conferences, events or keynote speaker and MC.
What can I say other than PERFECTION! Mark was engaging and inspiring right from the start! Talking through his experiences, knowledge, and passion in human behaviour. Mark was so easy to work with, tailoring his session to deliver on the brief. If you are looking for a professional that will leave a lasting impact on you and your staff then look no further. I without doubt recommend Mark. National Sales Manager

Digital Acceleration Summit is considered the most premium summit in Pakistan with senior leadership from the top 50 organizations in Pakistan. We are honored to have Mark Carter's virtual presence where he led the second-day formal opening, bringing the audience to an inspirational journey and understanding the importance of "value" in the Digital Landscape. We have received an overwhelming response from Audiences and Mark's presentation became the highlight of the summit. Due to its quite engaging style, the audience was connected throughout his presentation and with relevant content, the audience had a feeling of fulfillment. As an event company, this has also given us the confirmation that, if we get a good presenter/speaker, the medium is not so important whether it's virtual or physical With the strong recommendation to Mark, we are excited to working together on future projects and would be looking forward to having you on-ground as soon as the Covid-19 gets to settle down.


We engaged Mark to run a session for our partners on creating Value. We all want to create it but how do we go about this? Value is something that Mark is an expert in, and his passion for the subject shines through. He engaged our partners in an excellent session that was practical, entertaining and inspirational. Mark’s style embodies the art of storytelling and he is masterful at using great examples as well as practical models. I highly recommend Mark as a trainer, facilitator or keynote speaker.

Red Hat - Marketing Manager

presentation was received with flying colours from our members and loved the interactivity of it! This year, facing the adversities that Covid-10 placed upon us with not being able to travel and hold our Regional meetings live, we had to reinvent them and go virtual! That meant for us investing on valuable speakers that would actually contribute most with all that our members are facing! So for our Summer Summit, which is the Regional Meeting of EMEA, we actually invited Mark to talk about "Adopting Adaptability"...what could be of better value for them? We e-connected and attended a session that indeed added value to our mindset! Distributing it to their teams afterwards, had my inbox receiving quite some satisfying emails! Thank you Mark, you made the preliminary work and the actual attendance, although virtual, an amazing experience! Never stop...adding value!

Events Meetings and Conferences

Mark combines his 20 years plus of international practical experience, vast knowledge and insights of human behavioural sciences and his infectious energy to deliver authentic personal and team development experiences. He is always ahead of the curve in producing cutting edge content across live keynote, virtual live, digital, webinar, publishing and remote learning. His tailored and collaborative programs are designed with purpose, direction and issue certificates of completion to high standards, backed up by access to his exclusive online academy. If you're looking for a high impact professional, a best practice specialist in his field, then look no further than engaging the services of Mark. If you're looking to re-engage your workforce through culture and invest in the long term development of your team to achieve improved performance in your business, Mark is perfectly positioned to produce results being a true master of his craft.

Groupon + Traffik

Mark ran a workshop on customer discovery for our entrepreneurship students at Macquarrie Business School. It was fun, engaging and insightful. Mark has an excellent command of the online environment and despite the physical distance he created a social closeness. Anyone managing people in an online environment would benefit from Marks insights. Creating that social closeness is now more important than ever.

Macquarie University

My team had the pleasure of having Mark as our guest speaker at a recent lending development day. Mark presents extremely well and shows an abundance of energy. Mark took the team on a journey on how to ignite their potential through using the correct mentality, mindset and behaviours. The team and myself loved his presentation and raved about it for weeks after. If you're looking for a speaker for your next event look no further.

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