Change your story, change your future.
Mark Jones is a keynote speaker, author and storytelling mindset expert who helps leaders change the stories they tell themselves.
A former technology editor at the Australian Financial Review, he spent a decade in Silicon Valley and Australian newsrooms before co-founding a brand storytelling agency.
He has hosted The CMO Show podcast for ten years and is a Certified Speaking Professional. His books, The Story Code for Leaders (2025) and Beliefonomics (2019), give leaders and brands practical methods for rewriting the stories that hold people back.
He lives in Sydney with his wife, four children and a dog who has never once doubted her own story.
Talking Points
Humans Required
Companies chasing AI transformation don't have a technology problem, they have a human one. This keynote arms leaders with the tools to lead their teams through disruption with clarity and confidence. Mark exposes the three narratives sabotaging AI adoption from within, inevitability, replacement and helplessness, and shows leaders how to rewrite the story before it rewrites them. He demonstrates how lasting change spreads sideways, through trusted peer stories, not top-down strategy decks.Humans Required
Key Takeaways: Audiences leave with a clear framework for spotting the narratives blocking AI adoption in their own teams, a practical method for aligning personal, team and organisational stories around change, and the confidence to lead people through technology disruption rather than around it.
Rewrite Your Future
The most important story any leader tells is the one they tell themselves. This keynote gives people under pressure a research-backed method for catching the inner critic and rewriting the self-talk that holds careers, teams and organisations back. Mark teaches the Mirror Moment live in the room, a three-step tool audiences use before they've left their seats.Rewrite Your Future
Key Takeaways: Audiences walk away with the Mirror Moment, a repeatable three-step tool for catching and flipping limiting self-talk in real time, a method for building evidence-based confidence rather than relying on affirmations, and a renewed sense of agency under pressure that leaders can bring straight back to their teams.
Hearts, Minds and Wallets
Attention is cheap and every competitor can buy reach. What separates brands that grow is the belief they build in the minds of their customers. Drawing on his framework Beliefonomics™, Mark shows marketing and business leaders how belief compounds into measurable commercial value, and how to build one story that unifies an entire organisation.Hearts, Minds and Wallets
Key Takeaways: Audiences leave with a way to measure what their customers actually believe about their brand, a framework for turning belief into a metric the business can track, and a method for aligning marketing, leadership and culture around one unifying story that shows up on the balance sheet.
Video
Introducing Mark Jones | Saxton Speakers
Exceptional. An absolute delight to have Mark as a keynote speaker and host. ... keep reading ANZ
A standout communicator, event host and an absolute professional.
I've always respected his thoughtful approach to understanding the impact of technology change.
What I love about Mark is that he's not just a good talker, he's a good listener.
