When you start working for a living - resign immediately.
Mark Lollback is one of Australia’s most successful international marketing professionals with more than 30 years of global blue-chip experience. Mark’s passion is turnarounds and startups. He is a strategic maverick that believes in being brave and pushing the boundaries in creatively solving problems and at the same time being very people focused.
Mark’s last role was CEO of GroupM Australia & New Zealand for 5 years, Australia’s largest media group with more than $3bn in billings.
Prior to joining GroupM he was the first Chief Marketing Officer for McDonald’s Australia & New Zealand, where he spearheaded a transformation and turnaround program that included the ‘Create Your Taste’ customisable burger menu and McCafe through drive-thru.
Mark previously held senior marketing roles focused on turnarounds - including Global CMO at ANZ Bank, Global CMO at Pepsi Lipton International - New York, VP Marketing Unilever Australia, CMO Unilever Ice Cream - China and Marketing Manager at Wall’s in the UK.
Mark is an Independent Director of Food Bank Australia & Be Centre & Advisory Director at Thank Full. He now invests and oversees go-to-market strategies for emerging tech startups that are focused on doing good for humanity, the planet or positively transform an industry. Mark is also a Business and Personal Coach.
When not at work, Mark likes to spend time with his wife and children around their home in the Northern Beaches and indulge his passion for sailing on Pittwater.
Talking Points
Growth Secrets from BIG Brands
Take a peek behind the doors of some of the largest and most successful companies like Unilever, PepsiCo, McDonald’s and GroupM. See real case studies and secrets on how these massive brands continue to deliver growth across Australia and the world. This bold, authentic and genuine look at mindset, culture and customer obsession delivers real impact and lifts engagement.Growth Secrets from BIG Brands
Key Take Aways:
- Genuine and Authentic Case studies showing the tricks and insights that drive Growth
- How to Turn Arounds Brands with real Impact on the bottom line
- Recognising and Breaking BIAS for Growth
- Customer Obsession and Journeys for Impact
- Stakeholder Management & how to Win in the Board Room
- The importance of and how to encourage “Discretionary contribution” from your key leaders
- Creating a culture where Winning is Everyone’s Business
High Performance Leadership & Culture
Culture is equally if not more important than strategy in delivering results. Why then is employee engagement so low at 78%? Millennials are choosing their employers based on culture and company values. Hear real case studies and the impact of developing High Performing Teams. Leadership is a powerful tool to drive impact and results.High Performance Leadership & Culture
Key Take Aways:
- Genuine and Authentic Case studies showing the positive impact of Culture on results
- Insights into how to Build High Performance Teams
- How Leadership should help the company see that Winning is Everyone’s Business
- Communication tools and techniques to drive employee engagement
- The importance of and how to encourage “Discretionary contribution” from your key leaders
- Open and heart felt lessons from really bad Bosses
- An honest, engaging, and inspiring presentation
Strategic Maverick - Mindset for Impact
The last competitive advantage left for businesses is their people… and how their people show up at work each day. This is a challenging and inspiring keynote that is focused on helping Executives accelerate their own personal & professional development and increase real IMPACT on the business. Real cases studies and tools on how to be a Strategic Maverick and create the Mindset for Impact. It will demonstrate the importance and power of “discretionary contribution” to the bottom line.Strategic Maverick - Mindset for Impact
Key Take Aways:
- Genuine and Authentic Case studies showing the massive impact of the Strategic Maverick Mindset
- Insights into how to become a Strategic Maverick and create Millions of Dollars for everyone.
- How to deliver Turn Arounds with Impact from Insights
- The importance of Breaking BIAS before it breaks you
- How to truly have a culture of Customer Obsession and Journeys for Impact
- Stakeholder Management & how to Win in the Board Room
- The importance of and how to encourage “Discretionary contribution” from your key leaders
Tailored Keynotes
Mark can create bespoke Keynote presentations based on each client's needs and goals. He can include the following themes and topics in his presentations:Tailored Keynotes
- Genuine and Authentic Case studies showing the positive impact of Culture on results
- Mark’s insights into How to Build High-Performance Teams
- Why every Company and Leadership team needs a Strategic Maverick
- Insights into how to become a Strategic Maverick and create Millions of Dollars for everyone.
- How Leadership should help the company see that Winning is Everyone’s Business
- Communication tools and techniques to drive employee engagement
- The importance of and how to encourage “Discretionary contribution” from your key leaders
- Trust - how it needs to be nurtured and managed - not taken for granted
- The inside Secrets of Getting the most out of your agency relationships
- How to be Brave and extract valuable lessons from Failures for future growth
- An honest, engaging, and inspiring presentation
Video
Mark Lollback | Speaker Reel | Saxton Speakers
Mark Lollback is one of Australia’s most successful international marketing professionals with more than 30 years of global blue-chip experience. Mark’s passion is turnarounds and startups. He is a strategic maverick who believes in being brave and pushing the boundaries in creatively solving problems and at the same time being very people-focused.Mark Lollback, Group M: MCN Partnerfronts
