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Social researcher, demographer and futurist.

Not only do we need to understand change, we must respond to it.

Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Current Work:

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Equipped with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark sits on a number of government, charity and industry boards, and is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Talking Points

Changing times, emerging trends; The top 5 trends transforming organisations

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

Understanding and engaging with the ever-changing customer

With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers.

A demographic snapshot of Australia: Now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

Understanding and engaging with Generation Z

Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.

Leading teams in changing times

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.
  • Sales
  • Change Management
  • Future of Work
  • Creativity
  • Futurists
  • Science & Technology
  • Media Personalities & Celebrity
  • Intergenerational Leadership
  • Aging & Aged Care
Your delivery was relevant and focused, and provided us with an opportunity to hear first hand from young consumers you have researched. TOYOTA

Your presentation gained the attention of all and has raised the benchmark for our speakers.

The Illawarra Connection

Absolutely topical, really strong insights. Excellent presenter, most enjoyable.


Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day.


The presentation was full of amazing practical tips, advice and information with wonderful stories built in. You absolutely have an amazing voice and hold people’s attention with your vibrant and energetic facilitation.

Pitcher Partners

Mark McCrindle was an incredibly engaging and inspiring key-note speaker. His presentation on ‘Leading Teams in Changing Times’ was tailored to our region and city, which helped connect and resonate well with the audience. Mark’s statistics and accompanying visual slides were mind blowing and created a new way of thinking within the attendees. I would highly recommend Mark for any presentation going forward!

Commerce North West,
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