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Social researcher, demographer and futurist.


Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends.

Current work

As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.


Mark McCrindle, BSc (Psychology), MA, is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

Talking Points

Leading times in changing Times: recruiting, retaining & motivating diverse Generations

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.

A demographic snapshot of Australia: now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

The age of change and implications for business

Over the last couple of years, the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater productivity and engagement.

_Understanding and Engaging with The Future Customer

In this forward-thinking session, award-winning social researcher Mark McCrindle will outline the new demographic and generational characteristics defining modern customer and provide an overview of how emerging social, global and ever-changing digital trends influencing consumer psychology. From this data-based session, you will gain practical insights into and obtain actionable take-aways of the following areas: • A demographic snapshot of 21st Century Australia and the key emerging customer segments • Today’s customer psychographics: post-linear, post-literate, post-logical • Generational change: how to engage with the Baby Boomers while still connecting with Generation Alpha • Effective communication in a global, digital, visual, social and mobile consumer landscape • Remaining relevant, responding to the mega-trends and preparing for what’s next.

Understanding and engaging with Generation Z

Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However, they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post literate, multimodal and tech-savvy generation.

Future-proofing careers

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to growing expectations, our society continues to change rapidly, with big implications for careers and the workplace. In this session Mark will provide an overview of the key megatrends transforming the workplace and careers of the future. He will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.

Communication Skills for the 21st Century

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach, and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond.

Engaging with Today's Students

Nowhere is generational change more evident than in Australia’s schools. Generation X are the emerging leaders and school-parents, Generation Y are the new teachers and Generation Z comprise today’s students, the most global, visual, and technological generation ever. Never before have the generational changes, social trends, and demographic shifts combined to impact schools in such significant ways. In this session, Ashley will outline Australia’s growing and changing population, household shifts and emerging family structures, socioeconomic changes and redefined household budgets, parents as customers and their independent schooling expectations, and how social media and digital integration is transforming learning spaces, places, and styles

Changing times, emerging trends

This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.


  • Sales
  • Change Management
  • Future of Work


  • Creativity
  • Futurists
  • Science & Technology

Lifestyle & Wellbeing

  • Media Personalities & Celebrity

Politics & Advocacy

  • Intergenerational Leadership
Your delivery was relevant and focused, and provided us with an opportunity to hear first hand from young consumers you have researched. TOYOTA
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