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Strategic brand management.


Martin Roll is an experienced global business strategist, senior advisor, and facilitator to Fortune 500 companies, Asian firms, family-owned businesses, and family offices. He advises clients on strategy, transformation, leadership, family business, and family office topics.

He is CEO of Martin Roll Company with more than 25 years of board & C-suite counseling experience. He is an advisor to several global boards and prominent business families, and a mentor for next-generation leaders in business families, start-ups, and high-growth companies.

Martin Roll has been a Senior Advisor to McKinsey & Company.

Martin Roll is a highly accomplished keynote speaker at global conferences, an experienced conference moderator, and board/ executive workshop facilitator.

He is a Distinguished Fellow (family business) and Entrepreneur in Residence at INSEAD.

He teaches MBA, EMBA, and Executive Education programs at CEIBS and Nanyang Business School and is a frequent guest lecturer at ESSEC, IE Business School, Wharton, Harvard, and other leading business schools.

Martin Roll is a Visiting Professor at China Europe International Business School (CEIBS) teaching courses in the family business. He has been teaching luxury brand management and strategy at the LVMH Management Academy (Singapore Management University, SMU).

Martin Roll is a faculty and keynote speaker at The Harvard Project for Asian and International Relations (HPAIR) - a student-run organization of Harvard University. He is a member of the HPAIR Board of Advisors.

Martin Roll is a lecturer and keynote speaker at The Academies by Harvard Student Agencies. He has been an Associate Fellow at The Institute on Asian Consumer Insight (ACI). Martin Roll is a member of the global Advisory Council of Welspun Group (Mumbai), a Senior Advisor to early-stage venture fund Cocoon Capital (Singapore), and a Senior Advisor to Superson (Finland and Singapore).

He is the author of the global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016) with two new books in the pipeline on Family Business Strategy (2023) and Family Office Strategy (2023).

Columnist for INSEAD Knowledge and regular commentator in global media. Martin Roll has lived in Asia for two decades and serves clients on all continents. He holds an MBA from INSEAD.

Specialties: Branding, Marketing, Strategy, Leadership, Digital, Digital Transformation, Change & Transformation, Family Business, Family Office, C-suite Mentoring, Turnarounds, Business Coaching, Asia & Emerging Markets, China, India, Business Models, Retail, Luxury, Private Equity, Venture capital, Entrepreneurship, Innovation & Start-Ups.

Martin Roll is not only an accomplished speaker and presenter on a topic in which he demonstrates thorough knowledge; he is as well a talented moderator of panel discussions - not an easy job, where quick wits and improvisation more than just the facts are usually the order of the day. He is a valuable contributor to any forum, conference or discussion on the subject of brands. A Lammin, Vice President & MD, Asia, Business Week

Martin Roll is an experienced and forward-looking thought-leader on branding driven by tremendous passion and insights. He enables his clients and many international audiences to reflect on the past and think bold for the future - adding great value and uniqueness to your strategy and business plans.

H Haraldsson, Manging Director, CEO, OMD Nordic

VentureRepublic, Martin Roll was engaged as the meeting facilitator and workshop leader for a two-day branding and strategy workshop on regional collaboration between the Royal Danish Embassies in Thailand, Malaysia and Singapore. With a no bars held attitude Martin shared with the embassies his knowledge, thoughts and ideas on the relationship between branding and an effective market strategy. In this multicultural and diverse setting with a multitude of perceptions on the topics at hand, Martin succeeded in helping the missions themselves find common grounds and mutual acceptance for the "road ahead". Martin subsequently facilitated the discussions in the output focused workshops which effectively have led to an enhanced co-operation between the embassies in the SEA region.

J S Nielsen, Royal Danish Embassy, Singapore

Growing presence of Asian companies in Western markets, high profile cross border M&A, and the spreading of Asian cultural and social trends have highlighted the potential impact of Asian brands in the global markets. But brand building has historically not been a high priority for many Asian companies. Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.

McKinsey & Co.

Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. With the focus of the world economy gravitating inexorably to the Asia Pacific region, Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow"

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