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Strategic brand management.


World-renowned thought-leader, CEO mentor and advisor to Fortune 100 and prominent business families

Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses. He is the founder and CEO of Martin Roll Company, and brings with him more than 25 years of C-suite management experience.

Martin Roll is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures.
Martin Roll is an advisor to several global boards and prominent business families.

Current work

Martin Roll is a Senior Advisor to McKinsey & Company, and he is an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. Martin Roll is in constant demand at more than 100 of the most global influential business conferences worldwide. He is available for conferences, seminars, workshops and internal executive meetings anywhere in the world.

He teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools. He is also an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

Martin Roll is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. Martin Roll holds an MBA from INSEAD.

Martin Roll is the author of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016).



  • Mastering Leadership

Politics & Advocacy

  • Leadership
Martin Roll is not only an accomplished speaker and presenter on a topic in which he demonstrates thorough knowledge; he is as well a talented moderator of panel discussions - not an easy job, where quick wits and improvisation more than just the facts are usually the order of the day. He is a valuable contributor to any forum, conference or discussion on the subject of brands. A Lammin, Vice President & MD, Asia, Business Week
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