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the man behind the 2011 Rugby World Cup.

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Martin Snedden is a highly experienced CEO who has led major projects for New Zealand Cricket, New Zealand Rugby and the New Zealand tourism industry.

Martin’s specialty is leadership including breaking through barriers to success, change management, talent development, leading member associations, risk management, strategic storytelling and brand alignment, and team building and team culture.

Current work
Martin is currently working on a project for NZ Cricket called ‘One Cricket’
that is about leading cricket in New Zealand into the future - creating the types of cricket games that the kids of today and tomorrow will want to play, and ensuring that the cricket network throughout New Zealand is cohesively restructured to be able to successfully deliver cricket for a modern nation.

Martin has recently worked with a group of leaders within Auckland to create Destination AKL 2025, a destination strategy for Auckland.
Martin says, “Tourism is booming, so much so that there is growing concern that we are at risk of destroying what is so good about Auckland. This strategy focuses on preserving and sustainably developing what makes Auckland a great place to live, work, and visit. Now the strategy is launched, my role is to stay on top of people and organisations to make sure they take responsibility and make things happen,” he says. .

Martin led the creation of the Tourism 2025 plan in 2012/13.
He says,”The 18 month-long process of creating Tourism 2025 created cohesion within an industry that had become dysfunctional and unable to organise itself to take advantage of its opportunities. The process involved layers of stakeholder leadership stretching right across NZ. Relationship and business alignments emerged during that 18 months so that the plan was already succeeding well before it was finalised and launched.”

Previous experience

Sport: Played cricket for New Zealand BLACKCAPS between 1980 and 1990, playing 25 tests and 93 one day internationals, Former CEO of New Zealand Cricket, CEO of Rugby New Zealand.

Between 2001 and 2007, Martin headed up NZC during a tumultuous period punctuated by issues relating to terrorism, politics and player contract negotiations; a period where the BLACKCAPS (New Zealand cricket team) consistently ranked high in both tests and one day internationals. He led the successful joint NZC / Cricket Australia bid for the rights to host Cricket World Cup 2015.

Between 2007 and 2011, he was CEO of Rugby New Zealand 2011 Ltd, the company responsible for staging the extremely successful Rugby World Cup 2011. His book, a personal account of this RWC experience, A Stadium of Four Million was published in 2012.

Throughout 2014, as a director of the International Cricket Council (ICC), Martin was closely involved in the ICC’s reorganisation of the governance of international cricket and the re-shaping of cricket's Future Tours program.

Tourism:Former CEO of the Tourism Industry Association.

As CEO of the Tourism Industry Association, he led our tourism industry through the creation of 'Tourism 2025', a framework to provide New Zealand's number two-ranked export earning industry with a confident sense of strategic direction through the next decade. Since the release of the plan, the industry has boomed and is far-outstripping initial growth targets.

Promotions: Former CEO of Duco Promotions Limited
Duco's strong event portfolio includes the Dick Smith NRL Auckland Nines and the KFC Fight For Life as well as management of New Zealand's rising boxing star Joseph Parker.

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