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Co-Founder AF Drinks | An expert in executing winning strategies and compelling experiences

Creating competitive advantage should never be left to chance.

Matt Johns has extensive experience guiding and working with leadership groups throughout the Asia Pacific region and beyond.

Drawing on his unique experience, which includes as an intelligence operative in the UK Police, Matt has helped Executive teams and Boards bring clarity to their strategy; defining winning aspirations and making clear choices on where to play and how to win.

Current Work:

Matt is the Co-Founder at AF Drinks - a highly successful social enterprise leading the alcohol-free drinks category in both New Zealand and the USA.

Having also acted as the Chief Strategy Officer at Deloitte, Matt is experienced at separating the important from the urgent. He coaches senior leaders, including CEO’s and Chairs on communication skills and how to inspire and engage employees.

Matt is passionate about deliberately designed experiences - for both customers and employees, and places significant value in understanding how people are feeling and thinking before designing targeted solutions. To achieve this, Matt has developed a unique methodology incorporating ethnography to understand people and their unique behaviours. This approach seeks to understand how emotions and motivations impact behaviour.

Talking Points

Strategy - Making Clear Choices

Strategy is about making great choice. This workshop is focused on guiding businesses through the process of identifying strategic problems, considering distinctively different possibilities to overcome challenges, testing ideas and ultimately making great choices.

This workshop can be delivered as as Webinar or In Room Facilitation - half or full day session.

High Performing Leadership

Workshop for executives and teams designed to provide leaders with a framework to function as a high performing team. Explores foundations of trust and positive conflict including vulnerability, authenticity and transparency. This framework is ultimately designed to help teams make clear commitment, embrace accountability and own results.

This workshop can be delivered as as Webinar or In Room Facilitation - half or full day session.

Communicating as a Leader

The ability to inspire and motivate through high quality communication is arguably the most important asset any leader can possess. This workshop is focused on providing a framework and developing the skills to present compelling and inspiring stories.

This workshop can be delivered as as Webinar or In Room Facilitation - half or full day session.

Customer Experience Design

Developing compelling customer experiences is fast becoming essential for modern business. This workshop will draw on the principles of human centred design to develop competitive advantage through deliberately designed customer experience.

This workshop can be delivered as a Webinar or In Room facilitation - half or full day.

Employee Experience Design

Now, more than ever, employees are the single most powerful asset a business possesses, yet their experiences are usually left to chance. This work should draws on the principles of human centred design to understand employees current experiences, identify opportunities for dramatic improvement and to develop new solutions to achieve intrinsic motivation and increased productivity.

This workshop can be delivered as a Webinar or In Room facilitation - half or full day.
Matt was a very engaging presenter. Matt understands our business and provided practical steps to improve our approach towards BD tasks. Very valuable insight. Thanks for organising a great session! Calibre Consulting

Matt was selected by our audience as our top presenter at the conference. He was not only engaging but provided practical examples of how to overcome challenges attendees we’re facing.

Southern Cross Healthcare

I think we just found our new permanent facilitator!

Media Works

Thank you so much for the great seminar! The feedback has been excellent so far!!


Best workshop I've attended in a long time. Spellbound from start to finish1


Matt was great, albeit a bit scary in pointing out some home truths to us who like to use the excuse “I’m too busy to get out of my comfort zone to interact with our clients and potential clients”. Thank you!

Calibre Consulting
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