Define your purpose, perfect your craft, focus on your experience
Matt Jones is one of Australia’s leading strategists and storytellers when it comes to the intersections of brand, business, leadership, experience, culture, technology, human behaviour and storytelling.
Matt has an eclectic background, combining economics, politics, brand experience and gin.
As one of three co-founders, and the brand brains behind Four Pillars, Matt Jones connects the dots between brand and purpose theory and gritty business and delivery reality.
His storytelling is insightful, engaging, energising and (perhaps most important) highly relatable to all kinds of businesses.
Matt is obsessed with sport, food, photography, wine, film, travel, politics, fiction, architecture, technology, design, hotels, ideas, experiences, cinema, contemporary art, human behaviour, ideas and (yes) gin.
He works in, speaks about, and connects the dots, between all of the above areas and is a former panelist on The Gruen Transfer.
In December 2013, he was one of three founders to launch Four Pillars Gin which quickly went on to be the number one selling craft spirit in Australia. Four Pillars Gin is an overnight small business success story five years in the making.
Political: From 2001 to 2005, Matt was Chief Political Adviser to the UK Conservative Party (the youngest person in the party’s history to hold that role).
Employment: In 2006, Matt moved from politics into brand experience, first in Sydney and then in New York City, as Jack Morton Worldwide’s first chief creative and strategy officer.
Between 2006 and 2012, Matt became one of the world’s most influential thinkers in the emerging world of brand experience, helping brands like IBM, Microsoft, Qantas, Sony, Samsung and Volkswagen navigate their way in a new era of socially-connected consumers and experience-led brand building.
In 2012, Matt founded his own consultancy, focused on applying creative strategy, storytelling and experience design to brand and business challenges for corporate, craft, start-up and social businesses.