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High profile popular culture journalist and commentator.


For nearly 20 years, Melissa Hoyer has been a high profile journalist and commentator, specialising in popular culture - lifestyle, fashion, celebrity and social issues.

Melissa Hoyer is Australia's most respected and credible lifestyle, fashion and pop culture commentators in print, online, on television and on radio.

With her no-nonsense, down-to-earth and witty approach to style and pop culture, Melissa has proved a popular communicator in all avenues of the media.

From the traditional areas of media to the new, Melissa has made sure she knows digital media and is a huge social media enthusiast. Twitter, Instagram and Facebook savvy? Of course!

Passionate about pop culture - from lifestyle, music, travel, fashion, books, entertainment, celebrity nuances, theatre and even sport (!) - Melissa has a lifestyle and pop culture blog at

She never looked back, realising that to make it in the media, you have to get off your bum and do it!

Flying herself off to cover the Royal Wedding and the London Olympics were just two mega events that consolidated her forthright approach to creating her own media persona.

Current work

Currently the entertainment and style editor-at-large at, Melissa is a regular commentator on style and pop culture issues on a myriad of free-to-air and pay TV shows and radio networks.

Previous experience

Editor: A one-time newspaper fashion and social editor for many years, has interviewed a zillion 'big' names, Melissa's move into digital media has firmly ensconced her as a leader in the 'new' media world.

Speaker: She is often guest speaking, giving keynote talks, in ambassador mode or MC-ing at events too numerous to list while Melissa's passion for pop culture was consolidated when she flew herself off to cover the Paris, New York and Milan fashion shows, way back when she was a junior journalist.

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