Mia Klitsas is a Melbourne based entrepreneur with a passion for marketing, bringing cool new brand and product ideas to life, and equally: women's health, rights and social issues.
After what started as an off-the-cuff idea (whilst studying a Bachelor of Business - Marketing at Melbourne's RMIT University) to re-package tampons so that they would stop rolling around in her handbag, her 'Moxie' brand of purse-worthy personal care products are now a familiar sight at major retailers around Australia and around the globe, as well as online at moxie.com.au
Mia's current primary role is Director of Moxie Progressive Period Care.
Over the last (almost) 16 years, she has...
- launched a true market disruptor and established a globally recognised FMCG brand
- been awarded 'Telstra Young Businesswoman of the Year' (VIC) and one of AFR/Westpac's ‘100 women of Influence',
- travelled to Uganda and championed an initiative that provided 15,000 young women with sustainable and reusable menstrual products so that they could continue their schooling, unaffected by their periods, whilst helping to provide jobs for at-risk women/women in need
- been active in dismantling the stigmas around period poverty in Australia and in providing support/adequate period care to those in need
- served as an Ambassador for Jean Hailes Women's Health-
- sat on advisory boards
- mentored students and start-ups
- consulted on and helped launch other disruptive FMCG/consumer brands
- shared her story on podcasts like LadyStartups (Mamamia) and through public speaking engagements;
In her 'spare time', Mia started her side hustle, 'The Brand Maketh', which helps other start-ups bring their brand or product ideas to life.
Mia is also the host and producer of the 'Girl's Got Moxie', where she unpacks all the things that affect women today; from the taboo to the sometimes awkward and uncomfortable - with women who are at the top of their game or those who are still figuring it out.
Mia regularly provides commentary for local and national media for contribution on topics like gender equality, period poverty, entrepreneurship and start-up business. She has been featured in publications like The Australian Financial Review, BRW, The Age, The Herald Sun, Cosmopolitan Magazine, Marie Claire magazine, Mamamia.com.au and Fashion Journal.