Finding your brand voice is just the beginning - using it when it matters most is everything.
Mia Klitsas is a Melbourne-based entrepreneur and the powerhouse behind Moxie, the bold and disruptive period‑care brand that redefined a stagnant category and sparked a national conversation about women’s health.
Described by the media as “the mouse that roared,” Mia launched Moxie in 2005 at just 22 years old with nothing more than a laptop, $5,000 in savings, and an unwavering belief that she could do things differently. Within a year, Moxie hit shelves in Woolworths as her first national stockist—an extraordinary feat for a young founder going up against multinational giants. Coles soon followed, and Moxie went on to become an international brand recognised for its innovative refillable packaging and its unapologetic voice for progress.
Now celebrating 20 years in business, Mia has lived the full arc of entrepreneurship. She has built a beloved brand from scratch, navigated crises including the GFC, made mistakes, learned hard lessons, and experienced major wins. Her journey is one of resilience, resourcefulness, grit, and a whole lot of “moxie.”
Today, Mia continues to lead Moxie as Director, remaining deeply involved across the business with a particular passion for marketing, storytelling, and community building. She has cultivated an engaged TikTok audience of more than 1.4 million, sparking authentic discussion about periods and women’s health, and elevating social issues that have too often been left in the dark.
Her impact has been widely recognised. Mia was named Telstra Young Businesswoman of the Year for Victoria and a national finalist, and was included in the AFR and Westpac 100 Women of Influence for her work addressing period poverty in Australia and abroad.
A natural and engaging speaker, Mia brings candid insights from two decades at the forefront of brand disruption. She speaks openly about the resilience required to build something meaningful, the realities of entrepreneurship, and what it takes to stand up, stand out, and stay true to your values—especially when the odds are stacked against you.
Mia regularly appears in the media, including the Financial Review, The Age, Herald Sun, Mumbrella, and Fashion Journal, and on popular podcasts such as Mamamia’s Lady Startup Stories and Startup Diaries. She also consults with brands looking to break through in mature categories and continues to mentor emerging founders and students.
With warmth, humour, and unmistakable authenticity, Mia inspires audiences to embrace courage, challenge convention, and lead with purpose.
Talking Points
Building authentic brand communities in the digital age.
Drawing from building a 1.4 million-strong TikTok community organically, Mia shares the real strategies behind creating genuine emotional connections with consumers. Forget follower counts and viral trends - this is about understanding your audience so deeply that they become advocates, not just customers. Perfect for brands struggling to cut through the noise and connect meaningfully with consumers.
Building authentic brand communities in the digital age.
The long game: 20 years of founder lessons you won't learn in business school.
From launching at 22 with $5,000 to surviving the GFC and making category-defining moves, Mia unpacks the unglamorous realities of long-term entrepreneurship. This isn't about overnight success stories - it's about the pivotal moments, brutal setbacks, and hard decisions that actually build sustainable businesses. Raw, honest insights for anyone playing the long game.
The long game: 20 years of founder lessons you won't learn in business school.
Finding your voice (and actually using it when it matters).
How a "mouse that roared" learned to speak up in boardrooms dominated by multinational giants. Mia explores the difference between having something to say and having the courage to say it - especially when advocating for change in established industries. Essential for leaders who want to drive real impact, not just make noise.
Finding your voice (and actually using it when it matters).
Disrupting without destroying: Taking on giants in mature markets.
The playbook for launching disruptive products in stagnant categories. Mia breaks down how she took on multinational corporations with innovative thinking, strategic positioning, and relentless persistence. From securing major retail partnerships to building credible presence - practical strategies for David vs Goliath scenarios.
Disrupting without destroying: Taking on giants in mature markets.
Mia has a beautiful stage presence and is able to engage the audience through her authentic delivery. Mia invested significant time in understanding our brief prior to the event and ensured ... keep reading Quest Apartments
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