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Prof. Michael

Professor for Innovation Systems at QUT


Dr Michael Rosemann is Professor for Innovation Systems at Queensland University of Technology. He is also the Honorary Consul for Germany in Brisbane.

Dr Rosemann areas of interest are revenue resilience, corporate innovation systems, opportunity-driven leadership and innovative industry-university relationships. His work is focused on creating compelling future worlds with today’s possibilities making current practices obsolete.

As Head of QUT’s Innovation Systems School he established the Woolworths Chair in Retail Innovation, the Brisbane Airport Chair in Airport Innovation and the PwC Chair in Digital Economy.

Dr Rosemann is the author/editor of seven books, more than 250 refereed papers, Editorial Board member of ten international journals and co-inventor of US patents. His publications have been translated into Russian, Mandarin, German and Portuguese. His research projects received funding from industry partners such as Accenture, Australia Post, Infosys, PwC, Rio Tinto, SAP, Suncorp and Woolworths. Michael is a frequent, global keynote speaker and provides advice to senior executives from diverse industries such as telecommunication, finance, insurance, professional services, utility, retail, public sector, logistics and the film industry.

Talking Points

A Digital Mind

The digitalisation of our society has shifted the focus from an economy of corporations to an economy of people and smart things. Accelerated by rapid demographic and legislative developments, these environmental changes require new levels of digital intelligence. This presentation will introduce the audience to the notion of a digital mind as a way to re-design established thinking patterns and goes beyond often hyped and fast changing technology trends. Informed by findings from global research projects, concepts such as share of digital attention and digital events, digital capital and digital network effects will be introduced as contemporary mindsets and exemplified using national and international case studies.

How to Manage Trust

Despite the attention trust is receiving and its significant role in customer attraction and retention, it is still poorly understood. Most companies do not have an established discipline dedicated to trust management, defined trust owners or pathways towards an improved trust position. This presentation makes the notion of trust tangible by breaking it down into four steps, i.e. (1) identifying moments of trust and trust concerns, (2) reducing uncertainty, (3) reducing vulnerability and (4) increasing confidence using digital enablers. Following this approach, will allow companies to go beyond reactive trust repair towards an exploration of trust as a new source of competitive advantage. Examples from various industries will demonstrate the applicability of the proposals.

Thinking within a Bigger Box

Companies have developed a thorough discipline when it comes to identifying and overcoming pain points. However, when it comes to the design of entire new customer experiences, products or services we rely on post-it notes, brainstorming and colourful design spaces. There is no need to rely on ‘thinking outside the box’. Instead, a series of thinking patterns can provide structured guidance for the ideation process. Examples for the tools that can be found in such a bigger box are the exploration of idle assets, the creation of network effects, innovation patters or adopting business models tested in other industries. This highly interactive session includes plenty of thinking exercises and will turn the audience into lifelong opportunity spotters. (Note: could also be run as a 2 hr, half day or full day workshop)
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