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Advertising and branding guru.


Mike Morrison has spent 28 years in advertising agencies around the world, with global experience in New York, Seoul, Shanghai, London, Singapore and Delhi.

He speaks on Leadership, Mental Wellness and the Future.

Previous experience

Clients: He worked for WPP the world’s biggest agency group, and was in over 180 pitches with a win rate of 77%. During that time he worked with people such as Dustin Hoffman, Bob Geldof, Sir Martin Sorrel and Lachlan Murdoch.

CSO: As the Chief Strategy Officer he was always the first on his feet with the A team to bring home the bacon, and the entire time felt 3 out of 10.

Author: Upon leaving advertising he was written his first book our later this year “To Be Continued- Flying High Feeling Low” and is the founder of Black Light Principle.

He describes the black light principle as “something you don’t know, about something you know, something hidden”.

Talking Points

Why on earth do you want to be a leader?

After some two generations of professional leadership tuition and training, it’s time to examine leadership as we head into the next profound decade.

1.The question is not simply what leadership style do you have or admire? It’s a more basic question, why do you want to be a leader?

2.Follow that up with another question, are your new leaders hiding and do you know who they are?

3. Finally if you are a leader currently, are you able to assess the current mental wellness of your team and the contribution that wellness makes to productivity?

Imagine if your workforce all operated at peak? They cant, because some 25% of them have mental wellness condition. So how do you create a more productive workplace?

Loss of productivity is described simply as tiredness and forgetfulness at scale. It’s now at almost a trillion dollars lost each year according to the World Health Organisation.

Mental Wellness

28 years @ 3 out of 10.

Mike did over 180 advertising agency pitches, worked in New York, London, Shanghai, Singapore, Delhi and Seoul. He worked for the biggest agency group in the world. He won 77% pitches over a ten year period. He worked on many clients who are household names and with people like Dustin Hoffman, Bob Geldof, Lachlan Murdoch and Sir Martin Sorell.

Hewas the Chief Strategy Officer and always the first up on his feet and tasked with the A team to bring home the bacon. But he spent 28 years in the ad industry feeling 3 out of ten.

1.What changes need to be made to the workplace so that this generation does not have to hide their mental wellness, through fear of being professionally prejudiced?

2.What was the personal cost of driving yourself to be “on” all the time, in between the trapeze every week?

3.It’s a story he tells, so that his story can change the personal narrative of those that hear it and relate to it.

Without good mental wellness your firm has over 25 % of its staff operating in pain

Black Light Future

We now live in the “Arithmocracy”. Numbers have power previously unthought of. In fact many people don’t follow us but algorithms do.

We have petabytes of data produced everyday, but much of this is what he calls “red” data - un-actionable data. We need to find and focus on “blue”data - actionable data to make progress with our companies.

Now combine this with future state artificial intelligence and virtual reality. Data now can be 3D and recursive and we can bend it. Next, let’s add concepts like “machine rights” and trans-human communities.

Mike loves adding the human factor to technology. The human reaction and response to social media, disconnection at scale and the role of people in convenience based companies. The future is not linear and never has been. It’s hidden and needs a black light.

So it’s still important to determine in this context is your brand, a noun, a verb or a purpose. Because that counts more than ever.
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