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speaker

Naomi
Simson

Founder RedBalloon, co-founder of The Big Red Group & Shark Tank investor

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Socially conscious leaders, who live purposefully, are the role models we need.
Profile

Naomi Simson is known as one of Australia's most prominent entrepreneurs and business leaders. Following the growth of Red Balloon and the experience economy, Naomi co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. With the shared purpose to 'shift the way people experience life', BRG serves 'activities' to different audiences through its various marketplaces: RedBalloon, Adrenaline, Lime&Tonic, Redii.com. A proudly Australian owned and operated business its goal is to serve an experience sustainably every second by 2030.

With each experience delivered a small business in Australia or New Zealand is directly benefited. As a marketplace, its job is to curate and list exceptional activities and then send customers to the chosen partner with customer reviews keeping it focused on the quality of the experiences listed.

The experience economy is gathering momentum and BRG is on a journey to ensure that each experience is delivered sustainably and for the good of the broader community.

Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, and appeared as the #RedShark in four seasons of Shark Tank Australia.

A true business leader and influencer, with more than 2.9 million LinkedIn followers, Naomi is Australia’s most-followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging, humorous and insightful speaker.

Naomi is relatable across a broad variety of audiences and topics, often drawing on her personal experiences to provide thoughtful and valuable views into topics; including the future of work, purposeful leadership, entrepreneurship, personal development, customer obsession and sustainable, socially conscious business leadership.

Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines - all of which influenced her passionate views on workplaces.

Naomi commenced her role at the University of Melbourne in 2017, as a member of the Faculty's Business and Economics Board, she is a governor of the Cerebral Palsy Research Foundation and is an advisor to several other not-for-profit institutions.

Expertise
Talking Points

Leading in Challenging Times

Entrepreneurship has a certain romance to it - but currently it is far more about how you align teams when people are working remotely. The world changed, what is expected of leaders is far greater than it has ever been. In this session Naomi shares what her enterprise is doing to evolve quickly, and adapt to uncertain times. Looking to consumer sentiment whilst staying focussed using community contribution. She shares her leadership beliefs which will be relevant to anyone wishing to influence others.

By aligning ‘the right team - and doing it virtually’ to a vision, a deep sense of engagement and purpose she accelerated her idea into something big - but she has not done this without many bumps in the road, and great people around her. During this keynote discussion, Naomi will share her experiences and insights on the frameworks she and her business partner are using, which are anchored around leadership, culture and the customer. She will finish the session by encouraging each participant to think about the ‘one thing’… that, if you worked on it, would make your experience of business easier each day. And whilst the near future is unknown she will connect audiences with her deep sense of positivity.

LEARNING OUTCOMES
- There are three elements to purposeful leadership - growth, customers and people. Balancing commercial
needs with social responsibility and finding harmony in profit for purpose.
- Learn about the drivers of growth - what they look like and how you can implement them in your
business. You will understand what you can do to drive purpose, alignment and leadership throughout your
business.
- Understand the concept of ‘community’ it is only a few years since an image of a turtle with a straw up its
nose changed the world. That external forces and social media trends can impact a business overnight.
Everyone now has a say in any business.
- It is the role your team plays that creates an innovative customer culture - speaking from experience,
Naomi will show you how to replicate these ideas into your own business to maximise your market
position whilst building a sustainable future. Naomi will deliver the leadership framework, identifying the
six pillars that provide the roadmap for sustainable socially aware leadership.’

Future of Work is Now

In this challenging keynote Naomi explores how people are adapting to the arrival of the future of work. Referring to the human elements of isolation, emotional resilience and the need to belong. Technology is playing a role, but there is so much more to managing a remote team in a set of unknown circumstances. Leadership decisions need to be rooted in a productive framework.

She will share cased studies on how remote teams with many backgrounds can come together and create productive focused teams.

11 March 2020 the future of work arrived - Australians (together with other workers around the globe) were asked to stay at home - this sets a whole new work paradigm - one that is shifting every day..

Businesses (and government) across Australia, in every sector are grappling with the pace of change both within organisations and across the broader community.

The workplace is changing, the definition of work is changing, how customers, employees and all stakeholders want to engage with organization is shifting rapidly too.

The challenge for leadership is to navigate all this data to find the most relevant, authoritative and insightful information to bring not only the right strategic input to decision making but to be challenge norms, myths and beliefs which might be limiting not just the enterprise but Australia as a whole.

According to McKinsey up to 5.1 million jobs will be affected by automation in Australia alone

LEARNING OUTCOMES
- Knowing what you stand for The increasing nature of fluidity, mobility and optionality of ‘workers’ (what is
known as the gig economy).
- Creating and employee framework Challenges facing remote, decentralized and project-based teams in
building connection and trust when people may never meet. Yet the need for belonging and purposeful
work will remain paramount
- Why People Work The motivation to participate, financial outcomes alone may not be enough - the
impact of social and sustainability agendas
- Continued learning and improvement How do people learn effectively and adapt and transform to new
technologies and business needs.
- Learn to identify the ‘One Thing’ With a sea of data and insights, what is the next step. Where to from
here.

Experience Economy

Naomi has been a trailblazer in the Experience Economy since the term was first used. Now as a co-founder of the world’s third largest experience market place, she is well versed in what this truly means for business.

The definition of experience: “an event or occurrence which leaves an impression on someone”

‘Experiences’ is a term used for everything from customer interaction, to employee engagement. ‘Experiences’ is mostly used to denote the human element or emotional connection created. In a time of artificial intelligence, big data and analytics it is important to be reminded about the human side of business.

Every business is impacted by the phenomenon of #AccessOverOwnership and the Experience Economy. Businesses need to shift from being in the transaction game (have I got the right product at the right place for the right price?) to being in the experience game. Naomi urges audiences to consider how an experience can engage, entertain, build trust and emotional connection for your business?.

Referring to the Experience Economy White Paper. Naomi discusses The experience economy is also the ‘sharing’ economy and what this means for business. We live in a world of ‘social proof’ that if the experience is not recorded and shared then perhaps it did not happen.


LEARNING OUTCOMES

- What is the Experience Economy - Considering the impact of access over ownership - and building
emotional connection through experiences.
- White Paper Every participant will get access to download the full 32 page research study
- The millennial experience understanding that millennials are the largest customer and employee cohort in
history and its all about experience.

Customer Obsession

In this colourful and inspiring keynote, Naomi explores the challenges faced by many businesses that are ever fearful of disruption. With retail closures being reported daily, Naomi spells out her approach to ‘protection from disruption,’ and speaks to the value chain each business must build.

Outlining her 12 point ‘to do list’ to stay at the leading edge, Naomi blends the tools available, including: big data, AI, omnichannel and personalised customer experience to create intimacy, relationships and ultimately growth. She asks the question “What job is your product being hired to do?” and “What can customers count on you for?”

This thought provoking presentation draws on cases studies from around the world and will leave audiences in no doubt that it is not all ‘gloom and doom’ in business - growth will come from building unbreakable customer relationships.

- Knowing what you stand for - getting customers to talk about you and how to tackle the tricky world of
social media.
- How to set priorities to invest in scalable customer relationships.
- The customer obsession and using a framework as a scorecard to align everyone to the customer experience
cause.

Live What You Love - Personal Development

This presentation will touch, move and inspire. It is relevant to most groups and is all about making powerful choices to live a life that you love. “If you love what you do every day, you never have to work another day in your life.” This is about putting meaning in your work, discovering your passion, learning about positivity and sticking with it, and being persistent.

This keynote is all about fulfilling your true purpose. Being an entrepreneur is not for everyone, but knowing what drives you will give you the platform for a rich and wonderful experience of life. Naomi will share real and vivid stories from her personal and business life to demonstrate the power of her personal motto, ‘If it is meant to be, it is up to me.’ The one word we consistently hear after this session is ‘inspirational’. You will be inspired to take action.

LEARNING OUTCOMES
- Discover your passion - learn how to identify when you are in a flow and doing your best work.
- Take responsibility for what you want - not what others want for you. ‘If it’s meant to be it’s up to me,’ and
choosing what is the one thing you need to work on.
- Play a bigger game - this does not mean tough times will disappear. As a result of this session you are likely
to take on bigger challenges, and in turn, experience the joy of deep accomplishment and the resilience that
you know you can count on.
Media
Audio
Feedback
Naomi Simson launched our REIV Breakfast Club series. Naomi is a passionate speaker with a clear message about experiences. Experiences that occur with your brand, your people & your customers. Naomi shared with us her story and along the way got the room to understand key messages around how are people were experiencing their brand and service, that clients want dialogue and interactions and that marketing is a way of being. No one can have the greatest business in the world without the greatest people and how your employees speak about you is how your brand is perceived. In this current tight labour market Naomi’s message was a key one for all managers and business owners. As she says in her book happy people = happy customers = happy profits. Real Estate Services REIV

There was so much about Naomi's session that really resonated. Naomi's authenticity and her lessons around the importance of engaging and empowering our people, listening to our customers, knowing yourself and the role of leadership were all talked about for the remaining days of our conference. It was such a great talk around the importance of vision and values and the feedback I got afterwards from the team was overwhelmingly positive. We loved all of it and are very fortunate to have had Naomi at our session.

Microsoft

In a sea of potential presenters, Naomi Simson is one of the best there is. During her keynote she created considerable interest with RedBalloon and other examples, but also demonstrated a deep knowledge of business, people and organisational issues that people at management level related to and were able to learn from. There was an overwhelming sense of warmth and satisfaction after the events, much of it based on Naomi being a living example of what she preaches and putting it within reach of others.

Accelero

Animated, dynamic, amusing ... Naomi personifies RedBalloon's culture. At a Hudson Human Resources celebration, Naomi's candid insights, self-deprecating humour and unapologetic passion for her business kept the audience engaged, entertained and challenged to think differently. I highly recommend Naomi as an inspirational speaker.

Hudsons

Naomi was a dynamic, energetic and passionate speaker. She presented powerful and clear messages that not only resonated because they were personal accounts, but also provided a refreshing and honest viewpoint. It was also incredibly exciting to see a female all-rounder who has persevered and achieved such amazing success. Naomi was easy to work with, not demanding at all, and is definitely someone we would love to have join us again.

Randstad
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