Nic Feteris helps teams make big jumps, to the next level, somewhere new, or just forward.
Nic's professional background is in advertising. He held positions ranging from Sales Executive to Publisher for major media. Along the way he formed Jump, a media and marketing agency that is his corporate presence today.
Nic speaks about how BASE jumpers, mountaineers and other extreme adventurers think, why they do what they do, what makes them responsible, and how anyone can launch into uncertain territory more assuredly with the same approach.
His jumping credentials include parachuting from great heights: mountains, in the pioneering days before BASE jumping was a recognised sport; monuments, like the Statue of Liberty, the Sydney Harbour Bridge, and for a Mission:Impossible film; buildings, like the former World Trade Centre in New York; and hot air balloons as high as 36,600 feet. A career highlight was producing a documentary about making 'the world's highest BASE jump'. In 2004 National Geographic rated footage of that jump - from the 20,600-foot-high Great Trango Towers in Pakistan - their most 'amazing moment' on film.
Salespeople go on an emotional expedition every day. They are mountain climbing achievers. Their use of courage to succeed is an unarticulated secret in corporate vernacular. Nic makes them superheroes with the skills of an explorer.
It works best when it's part of part culture. The problem is that for risk takers like salespeople or investors risk management can get in the way and to everyone else it is boring. Nic makes it important and exciting.
How does anyone jump off a cliff? The same way they do anything that's a stretch: muster the courage to stick themselves out there and then use expertise and judgment to manage their exposure.
No organisation can provide a risk-free work environment. Equipment, processes and training are only tools. Safety is manufactured, not maintained. Following the rules is only part of making work safe.
- Challenge & Adventure