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speaker

Nicole
Eckels

The creative force behind Glasshouse Fragrances.

Profile

Fragrance aficionado Nicole Eckels launched Glasshouse Fragrances in 2006 with a spark of imagination and a belief in the power of fragrance to transform the everyday. Since its launch nearly a decade ago, Glasshouse Fragrances has quickly grown to become a leading brand in the Australian fragrance market.

Nicole has expert knowledge in fragrance classification, olfactory families and fragrance trends. Her wealth of knowledge, warm personality and cheeky sense of humour make her an engaging speaker.

Current work

Today, Nicole maintains a hands-on role in the Sapphire Group as the company’s Creative Director. Most recently, she spent two years working with a team of French Perfumers in Grasse and Paris, developing a niche, bespoke fragrance range, La Maison Glasshouse. This region in France is the home of European fine fragrance and has been the birthplace of many luxury fragrance houses' finest products. It was here that Nicole developed her exceptional fragrance 'nose'.

Previous experience

The beginning: Nicole was born and raised in New York and began her career as a makeup artist in SAKS Fifth Avenue. After a stint in San Francisco in corporate business and sales, Nicole decided she needed a more challenging outlet. She flew to the sunny shores of Australia with her son, looking for a sea change. It was in Australia that she found her 'true calling'. While shopping in David Jones to replace a beloved candle purchased in New York City, Nicole couldn’t find what she was looking for. Noting the high-end brands from Europe and non-fragranced, low-end brands, Nicole saw a clear gap in the market and, from a spark of imagination, Glasshouse Fragrances was born.

Sapphire Group officially launched in 2006 after Nicole spent months researching, strategizing and developing a business plan. Although Nicole had no knowledge of candle making, her drive, commitment, determination and entrepreneurial spirit were the essential ingredients to the company’s quick growth. Glasshouse Fragrances quickly began to dominate the fragrance market.

Expansion: By taking a unique approach and anonymously gifting potential stockists, Nicole soon established a wide distribution and has not looked back since. Glasshouse Fragrances is now the leading fragrance brand in David Jones and has grown to become a local and international favourite. Sapphire Group has since extended their brand portfolio with the launch of Circa Home, a broad range of fragrance-based products designed to meet the needs of every consumer.

Media
Expertise
Topics

Business

  • CEO & Company Directors
  • Entrepreneurship & Entrepreneurs

Innovation

  • Creativity

Motivational

  • Entrepreneurship
Feedback
Nicole was absolutely fabulous - a complete crowd favourite! As one of the most impressive success stories in Australia, in our opinion, Nicole's insights into how to build a successful company, how to achieve strategic partnerships and how to protect your branding, resonated perfectly with our audience of almost 1,000 Australian entrepreneurs. What an amazing woman! The Entourage
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