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speaker

Nicole
Reaney

Public relations, branding and marketing expert

Profile


Nicole Reaney is a PR, Branding and Social Influencer Expert.

After a life-threatening illness at the age of 22 gave her a 20% chance of survival in ICU, Nicole became more determined than ever to focus on life’s opportunities and is now a leader in the field of public relations and branding

Current Work

Nicole is a leading media commentator on PR and Personal/Corporate branding including The Morning Show, Daily Telegraph, news.com.au, Sydney
Morning Herald, Smart Company and ABC.

She has close to 20 years experience in public relations and communications, she is the Director of award-winning InsideOut Public Relations and Founder of social influencer agency #AsSeenOn. She has worked closely with a number of renowned global and Australian organisations and CEOs in internal and external communication.

Nicole’s career was fast tracked when she became Corporate Affairs Manager and Media Spokesperson, for Colgate-Palmolive at just 23 years of age. It was in this role that Nicole initiated and managed a number of campaigns including an innovative and fun healthy school fundraiser to combat obesity and decay issues with confectionery alternatives. She also worked on global programs and developed the South Pacific’s crisis and issues management plan. Since then she has worked with organisations in retail, technology, construction, food, health, education, corporate and lifestyle.

Previous Experience

Education: Nicole holds a Bachelor of Commerce and studied an MBA at the AGSM.

Expertise
Talking Points

How to generate media exposure for your brand

Whether you are a start-up through to a multinational, nothing beats positive brand exposure in media. From TV, to press, radio, online and social influencers, you’ll be shown insider tips to working with media and getting your story over the line.

How to build your personal profile and become an expert in your field

Digital platforms have made it easier for executives to build their personal brand in the marketplace. From becoming a media personality through to managing the messaging and following of your personal brand.

Tips to generating effective social influencer campaigns

Organisations of all sizes are starting to harness the power of social influencers to promote their brand or launch their product and service. Learn how to roll out and execute an effective campaign.

How to commercialise your social following and become an influencer

The shift in media landscape has created social celebrities. In growing demand by multinational to start-up brands, learn how to build and sustain your footing and turn it into an income generator.

How CEOs and Leadership Teams can build engagement with employees

Employees remain your most loyal and close brand ambassadors. Here you will learn ways to build trust and a passionate team through the latest internal communication insights.

> When an issue or crisis strikes? How to mobilise your team and recover to protect your brand image and reputation

Instant communication platforms can make brands vulnerable to brand damage. Learn how to control the narrative of your brand story.

How to turn life’s misfortunes into an unbeatable drive

At times in our lives, we can face difficulties. It’s how you respond to these moments and your mindsets and behaviours that can turn these into positives. With a 20% chance of survival at the age of 22, Nicole will share her experience and provide support to those that may need to shift to a positive and energetic love of life.
Topics

Business

  • Sales
  • Marketing

Innovation

  • Creativity

Lifestyle & Wellbeing

  • Media Personalities & Celebrity
Feedback
“Nicole, thank you again for your contribution on the expert panel last night. We have received some fantastic feedback on the meetup page and many people have said to me that they loved what you had to say in particular. I thought your comments were considered, thought provoking and they provided some valuable contrast to the other speakers comments. It ended up balancing the panel well. I loved having you there and I just wish the panel was recorded to I could go back and take notes :) Thank you also for spending time talking with attendees, many have mentioned that they appreciated it.” The Pulse
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