Talking Points
Slowing Staff Churn: Incentivising Talent to Stay and Grow
Sometimes openly highlighted in annual reports, staff churn is a very serious issue. It’s the underbelly of business we arguably understand poorly and perhaps handle badly?Slowing Staff Churn: Incentivising Talent to Stay and Grow
Staff churn rates are a strategic issue for any organisation. Costs are potentially huge. Losing key talent can be disastrous in the short term.
Today, employers have to offer much more than competitive rates of pay and benefits. Today, employees expect their employers to be socially responsible.
Today, employees will leave if the organisational culture doesn’t meet their expectations.
Mastering Innovation: Why Disruption is here to stay
Many of Australia’s most significant organisations have formalised innovation resources and activities. Some don’t. And, at the SME organisational level, how many outfits are pursuing innovation as a platform for success? No-one really knows.Mastering Innovation: Why Disruption is here to stay
Innovation and its peripheral issues like product development and disruption seem to have little standardisation around best-practices processes, techniques, tools and evaluation.
Worse still, disruption gets lip-service in corporate arenas; largely because few actually understand the power of this concept. Disruption will become common-place. Those that avoid adopting disruption as a core activity will disappear.
Key Takeaways
• map your markets first to find serviced and un-served customer/product/service segments
• map your customer segment’s unsatisfied needs
• allocate adequate development budgets
• establish teams to search for new value
• go deep with market segmentation
• persist and innovate with best-practice innovation processes
From Naivety to Clarity: Managers to Marketers in 1 hour
From Naivety to Clarity: Managers to Marketers in 1 hour
Most of us have some sort of qualification. Perhaps a good degree or MBA? But, do we have the specialised knowledge, experience and insight to leverage opportunities that emerge?
Strategic planning is largely vested in the strategic marketing space. In other words, the space where we create value for current and potential customer segments.
That’s surrounded by quite a few strategic analyses concepts that we touched on way back; and really don’t know how to implement and exploit. Things as basic as SWOTS, VP’s and the challenges of research.
This keynote will refresh your understandings. Now, you’ll be able to apply best-practice quickly with confidence.
Key Takeaways
• where strategic marketing planning fits
• identifying new viable growth opportunities
• how to focus your marketing and engagement teams
• SWOTS and CSF’s - their true value
• value proposition development
• metrics that matter
Tame your “Wicked” Business Challenges: Ideas and Processes that could Drive Success
This keynote faces the future challenges we need to meet head-on. Problems like fragmentation of markets, impacts of globalisation and more. Tame your “Wicked” Business Challenges: Ideas and Processes that could Drive Success
“Wicked” problems like ineffective organisational creativity are hard to define and harder to solve. We’ll review better decision-making processes.
Can we now dump the norms? You bet ! It’s time to integrate the subjective and quantitative best-practice processes that will build confidence in the choice of direction, development of strategy and project investment.
Topics
- Culture
- Sales
- Mastering Leadership
- Change Management
- Marketing
- Disruption
- Creativity
- Futurists
- Leadership
Video
Pete Jeans 2018 Showreel "Pearls of Wardom" May 2018
"The Art of Strategic Marketing War - Pearls of Wardom"
Pete Jeans is an accomplished presenter and marketing leader. As a member of the NSW Council of the Australian Marketing Institute some years back, he occasionally acted as MC for some of ou ... keep reading Storyfirst Films
Pete Jeans is a subject expert in marketing. He facilitates face-to-face delivery of our Marketing for Managers unit at the AIM Business School for MBA students in Sydney. I had the pleasure of seeing him in action at our recent AIM Open Day. Pete’s engaging style and clear illustration of key marketing concepts makes it easy for audience members to understand how best-practice marketing can be applied practically in the chase for profitable business growth.
Pete Jeans is an expert marketer and thinker across key issues for business today. We’ve known each other for a long time. I’ve had the pleasure of interviewing him on air recently on key marketing issues. He knows his stuff and presents it so that audiences are engaged and get good value.
