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Ideate. Disrupt. Build Trust. Stamp your character on the market.


Gen Y millennials and Gen X current and emerging leaders will love Pete’s insights, tips and techniques to re-accelerate their careers and personal growth.

Author of a new Ebook ‘The Art of Strategic Marketing War - Pearls of Wardom,’ available on Amazon now, Pete truly delivers insight and take-aways you can embed in your organisation tomorrow to address persistent strategic challenges.

He’s an ideas man, mentor and presenter across more than 30 industry sectors to break-down team-based silos that block cross-organisational creativity and stymie accountability.
In his career so far, he’s delivered more than $100M of top and bottom-line growth.

Not just a thought-leader well-ahead of the pack, Pete entertains audiences with stories that pragmatically illustrate success for some; and failures for others.

Current work

Pete Jeans calls himself Head of Customer Trust at idea generator IDEAgenda. He sets out to tame the intractable or “wicked” business and organisational challenges that persistently annoy us.

Peter is a Facilitator in Marketing at the Australian Institute of Management MBA School of Business; and sessional lecturer and tutor in Asia Pacific Business, Organisational Management, Project Management and Human Resources Management and “The Leadership Challenge” in the MBA Program at Charles Sturt University in the face-to-face and online environments.

He’s also a Director at SMO responsible for more than 27 years of customer success in project leadership across the Asia-Pac region.

Previous experience

Speaking: Pete delivers online webinars every week in front of undergrad and post-grad students. Consequently, his best skills are engagement and creating value for his audiences that they can take-away and implement immediately.

He is a storyteller and has entertained corporate audiences, workshops, forums and seminars for a long time by simply illustrating the essence of best-practice; mixed with a ridiculous sense of humour.

Talking Points

Keep Talent Longer - Slow the Churn

Sometimes highlighted in annual reports, staff churn is a very serious issue. It’s the underbelly of business we understand poorly and handle badly?

Staff churn rates are a strategic issue for any organisation. Costs are potentially huge. Losing key talent can be disastrous in the short term.

What's covered?
-How to incentivate talent to stay
-Do staff turnover management models have merit?
-Positive culture platforms
-Managing the unjustified concept of entitlement
-Motivating Gen X and Gen Y.

Today, employers have to offer more than competitive rates of pay and benefits. Today, employees expect their employers to be socially responsible.

Disruption: First to market has the advantage

This DISRUPTION presentation defines the journey to successfully engage previously unserved customer segments.

What's covered?
-Disruption is NOT about new products
-Map your markets first to find un-served segments
-Allocate adequate development budgets
-Establish teams to search for new value
-Go deep with market segmentation
-First-to-market has the advantage!
-Persist and innovate.

From Naivety to Clarity: Managers to Marketers in 1 hour

Most of us have some sort of qualification. Perhaps a good degree or MBA? But, do we have the specialised knowledge, experience and insight to leverage opportunities that emerge?

Strategic planning is largely vested in the strategic marketing space. In other words, the space where we create value for current and potential customer segments.

That’s surrounded by quite a few strategic analyses concepts that we touched on way back; and really don’t know how to implement and exploit. Things as basic as SWOTS, VP’s and the challenges of research.

This keynote will refresh your understandings. Now, you’ll be able to apply best-practice quickly with confidence.

Key Takeaways

• where strategic marketing planning fits
• identifying new viable growth opportunities
• how to focus your marketing and engagement teams
• SWOTS and CSF’s - their true value
• value proposition development
• metrics that matter

Are you really Innovating?

Many of Australia’s most significant organisations have formalised innovation activities. Some don’t.

At the SME organisational level, how many outfits are pursuing innovation as a platform for success? No one really knows.

Innovation and issues like product development and disruption have little standardisation around best-practices processes, techniques, tools and evaluation.

What's covered?
-First-to-market with real innovation has the advantage!
-Map your markets first to find serviced and un-served customer/product/service segments
-Map your customer segment’s unsatisfied needs
-Allocate adequate development budgets
-Establish teams to search for new value
-Go deep with market segmentation
-Persist and innovate with best-practice innovation processes.

Worse still, disruption gets lip service in corporate arenas; largely because few actually understand the power of this concept.

The Art Of Strategic Marketing War - Pearls of Wardom

For emerging leaders, join Pete Jeans’ 60-minute strategic marketing journey as he shares tricks, traps and techniques for getting up to speed.

What's covered?
-Survive, grow and compete
-Accelerate your career
-12 critical success factors
-How to create value every day
-Pearls of wisdom to make and save money

The Pearls of Wardom keynote delivers strategic and operational insight which will power up YOU and your team leaders to compete more effectively.

Motivate your team leaders to ACT tomorrow.

Learn some of the tricks and techniques of professional marketing practice. Share Pete Jeans’ learnings and insights of a successful leadership career.

Managers to Marketers in 60 Minutes

This STRATEGIC PLANNING presentation leads emerging leaders through strategic processes to focus on future success.

What's Covered?
-From naivety to clarity
-How to develop a superior VP
-Focus your marketing & sales teams
-Customer & market insight is key
-Price is the cost of your value
-How to attract and keep customers
-Setting budgets
-The problem and opportunity of social media

Battle Ready? Is your value proposition clear?

This BATTLE READY presentation motivates emerging leaders to consider key issues and significant competitive challenges.

What's covered?
-Commit to compete
-Metrics for performance
-Focus through growth project teams
-Tighten-up your business model
-Ideas and innovation processes
-Clarity around your value proposition

How Healthy is your Business?

This HOW HEALTHY IS YOUR BUSINESS presentation proposes ten key result areas where leaders need to focus to ensure healthy business growth.

What's Covered?
-Are your KPI’s adequate?
-To survive, you must grow
-To grow, you must compete
-To compete, you must be different and better
-Do nothing other than create value
-Be proactive

Passive is probable corporate death.
Pete Jeans is an accomplished presenter and marketing leader. As a member of the NSW Council of the Australian Marketing Institute some years back, he occasionally acted as MC for some of our events at the AMI. He has the ability to engage audiences and hold their attention; whilst delivering useful relevant information you can implement tomorrow. I’d recommend him to organisations looking for a marketing expert presenter or facilitator. He has marketing leadership best-practice firmly within his grasp across the conventional and digital marketing landscapes. Storyfirst Films

Pete Jeans is a subject expert in marketing. He facilitates face-to-face delivery of our Marketing for Managers unit at the AIM Business School for MBA students in Sydney. I had the pleasure of seeing him in action at our recent AIM Open Day. Pete’s engaging style and clear illustration of key marketing concepts makes it easy for audience members to understand how best-practice marketing can be applied practically in the chase for profitable business growth.

Australian Institute of Management

Pete Jeans is an expert marketer and thinker across key issues for business today. We’ve known each other for a long time. I’ve had the pleasure of interviewing him on air recently on key marketing issues. He knows his stuff and presents it so that audiences are engaged and get good value.

Tim Webster - Radio 2CH
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