audio close compressed excel CS_logo_icon_solid_yellow_alt Created with Sketch. x x image insta-black menu pdf Print BTN - Shortlist Created with Sketch. Share Asset 1 word


Ideate. Disrupt. Build Trust. Stamp your character on the market.


Gen Y millennials and Gen X current and emerging leaders will love Pete’s insights, tips and techniques to re-accelerate their careers and personal growth.

Author of a new Ebook ‘The Art of Strategic Marketing War - Pearls of Wardom,’ available on Amazon now, Pete truly delivers insight and take-aways you can embed in your organisation tomorrow to address persistent strategic challenges.

He’s an ideas man, mentor and presenter across more than 30 industry sectors to break-down team-based silos that block cross-organisational creativity and stymie accountability.
In his career so far, he’s delivered more than $100M of top and bottom-line growth.

Not just a thought-leader well-ahead of the pack, Pete entertains audiences with stories that pragmatically illustrate success for some; and failures for others.

Current work

Pete Jeans calls himself Head of Customer Trust at idea generator IDEAgenda. He sets out to tame the intractable or “wicked” business and organisational challenges that persistently annoy us.

Peter is a Facilitator in Marketing at the Australian Institute of Management MBA School of Business; and sessional lecturer and tutor in Asia Pacific Business, Organisational Management, Project Management and Human Resources Management and “The Leadership Challenge” in the MBA Program at Charles Sturt University in the face-to-face and online environments.

He’s also a Director at SMO responsible for more than 27 years of customer success in project leadership across the Asia-Pac region.

Previous experience

Speaking: Pete delivers online webinars every week in front of undergrad and post-grad students. Consequently, his best skills are engagement and creating value for his audiences that they can take-away and implement immediately.

He is a storyteller and has entertained corporate audiences, workshops, forums and seminars for a long time by simply illustrating the essence of best-practice; mixed with a ridiculous sense of humour.

Talking Points

Slowing Staff Churn: Incentivising Talent to Stay and Grow

Sometimes openly highlighted in annual reports, staff churn is a very serious issue. It’s the underbelly of business we arguably understand poorly and perhaps handle badly?

Staff churn rates are a strategic issue for any organisation. Costs are potentially huge. Losing key talent can be disastrous in the short term.

Today, employers have to offer much more than competitive rates of pay and benefits. Today, employees expect their employers to be socially responsible.

Today, employees will leave if the organisational culture doesn’t meet their expectations.

Mastering Innovation: Why Disruption is here to stay

Many of Australia’s most significant organisations have formalised innovation resources and activities. Some don’t. And, at the SME organisational level, how many outfits are pursuing innovation as a platform for success? No-one really knows.

Innovation and its peripheral issues like product development and disruption seem to have little standardisation around best-practices processes, techniques, tools and evaluation.

Worse still, disruption gets lip-service in corporate arenas; largely because few actually understand the power of this concept. Disruption will become common-place. Those that avoid adopting disruption as a core activity will disappear.

Key Takeaways

• map your markets first to find serviced and un-served customer/product/service segments
• map your customer segment’s unsatisfied needs
• allocate adequate development budgets
• establish teams to search for new value
• go deep with market segmentation
• persist and innovate with best-practice innovation processes

From Naivety to Clarity: Managers to Marketers in 1 hour

Most of us have some sort of qualification. Perhaps a good degree or MBA? But, do we have the specialised knowledge, experience and insight to leverage opportunities that emerge?

Strategic planning is largely vested in the strategic marketing space. In other words, the space where we create value for current and potential customer segments.

That’s surrounded by quite a few strategic analyses concepts that we touched on way back; and really don’t know how to implement and exploit. Things as basic as SWOTS, VP’s and the challenges of research.

This keynote will refresh your understandings. Now, you’ll be able to apply best-practice quickly with confidence.

Key Takeaways

• where strategic marketing planning fits
• identifying new viable growth opportunities
• how to focus your marketing and engagement teams
• SWOTS and CSF’s - their true value
• value proposition development
• metrics that matter

Tame your “Wicked” Business Challenges: Ideas and Processes that could Drive Success

This keynote faces the future challenges we need to meet head-on. Problems like fragmentation of markets, impacts of globalisation and more.

“Wicked” problems like ineffective organisational creativity are hard to define and harder to solve. We’ll review better decision-making processes.

Can we now dump the norms? You bet ! It’s time to integrate the subjective and quantitative best-practice processes that will build confidence in the choice of direction, development of strategy and project investment.
Pete Jeans is an accomplished presenter and marketing leader. As a member of the NSW Council of the Australian Marketing Institute some years back, he occasionally acted as MC for some of our events at the AMI. He has the ability to engage audiences and hold their attention; whilst delivering useful relevant information you can implement tomorrow. I’d recommend him to organisations looking for a marketing expert presenter or facilitator. He has marketing leadership best-practice firmly within his grasp across the conventional and digital marketing landscapes. Storyfirst Films

Pete Jeans is a subject expert in marketing. He facilitates face-to-face delivery of our Marketing for Managers unit at the AIM Business School for MBA students in Sydney. I had the pleasure of seeing him in action at our recent AIM Open Day. Pete’s engaging style and clear illustration of key marketing concepts makes it easy for audience members to understand how best-practice marketing can be applied practically in the chase for profitable business growth.

Australian Institute of Management

Pete Jeans is an expert marketer and thinker across key issues for business today. We’ve known each other for a long time. I’ve had the pleasure of interviewing him on air recently on key marketing issues. He knows his stuff and presents it so that audiences are engaged and get good value.

Tim Webster - Radio 2CH
Let us know

and we'll send all the latest Saxton updates and news direct to your inbox
Thanks, you have been subscribed
View Shortlist