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Personal Branding & Digital Strategist, Speaker, Coach & Consultant

An expert solves a problem. An authority can explain how to solve a problem.


Petra Zink is a certified Personal Branding & Digital Strategist, Speaker, Coach & Consultant - specialised in helping corporate professionals go from expert in their company to trusted authority in their industry by building strong Personal Brands.

Current Work:

She is the Founder of impaCCCt and The360Talent.Co - both companies are designed to future-proof individuals and organisations through coaching, online courses, training, and practical keynotes.

Petra combines 10 years in Brand and Product Marketing with 5 years in recruitment and has developed a blueprint that 400+ professionals have used to clarify, communicate, and commercialise their Personal Brand so they can establish themselves as the authority in their space.

Her programs are designed for busy professionals who want to learn how to stand out in their marketplace by turning their expertise into real impact.

Clients include industry-leading leaders in digital, technology, legal, and financial industries, entrepreneurs, and corporates who understand the importance of building strong Personal Brands to heighten their Company Brand.

Petra is also the host of the Your Brand. Your Future podcast show, a mix of mini masterclasses and interviews with global thought leaders on the strategies and tactics to becoming the authority and using it to drive industry, a conversation, or a new way of thinking.

Talking Points

From Technical Expert To Trusted Authority - Career Success Goes Beyond Credentials

Too many people believe that if they keep their heads down and work hard, they will be recognised as the Go-To in their field and get the promotions, salary increases and career opportunities. But that's simply not true anymore. To get ahead in your career or to build a business based on your Intellectual property, you have to be trusted and seen as authority in your field. And that goes beyond credentials.

You will learn how to:
- Become a Trusted Authority in your field
- Break through the noise and communicate in a way that resonated with others
- Leverage your unique combination of expertise, experience, education and personality to set your advantage - Ensure your message receives the attention it deserves and makes an impact
- Increase your influence within and outside your organisation, no matter if you have the title or not.

Powerful Personal Branding - How To Stand Out In A Noisy World (Without Being Loud)

In this very noisy and competitive world of work, simply being the best at what you do doesn't mean you are successful doing it. The success factors to get ahead in your career are equal parts skills + talents and branding and marketing of your value. In this session, you will learn how to develop and manage a powerful professional reputation, online and offline that makes you stand out for all the right reasons, without having to be loud.

You will learn how to:
- Why Personal Branding is your most powerful marketing & sales tool
- The 3 pillars that make a Brand impactful
- How to communicate your Brand value effectively
- What it takes to become known and recognised for your point of difference
- Powerful strategies and tactics to demonstrate the value only you can create.

The Future Leader - How To Influence And Lead In A More Complex And Connected World of Work

Companies are getting leaner and flatter and climbing up the ladder isn't the only way to get influence and step into a leadership role. The next world of work requires a different type of leadership that goes beyond titles and tenure. In this session, you will learn what it takes to become a trusted and respected leader people want to follow, with or without a title.

You will learn how to:
- Navigate career development and progression in the next world of work
- Identify what type of leader you are
- Build an impactful and influential Leadership Brand
- Establish credibility (also when you don't have the title)
- Get buy-in for your ideas and ongoing support from your community
Petra recently spoke at an industry event that I organised. As always, her content was exceptional and her presentation skills engaging. I have heard Petra speak many times and am never disappointed! She always has some new nugget of wisdom for everyone in the room - no matter their experience. In terms of working with Petra, I found her very approachable, professional and timely. I would thoroughly welcome the opportunity to work with Petra again in the future. Guide Dogs Queensland

Petra is an engaging and enthusiastic speaker with the a warm and bubbly personality. I found her an absolute pleasure to listen too, and I learned so much from attending the Build Your Personal Brand on LinkedIn presentation. I've now put much of her teachings into action, with lots of ideas still to implement. I absolutely recommend attending Petra's presentations or workshops if you have the opportunity. I look forward to learning more from her!

Culture Queen
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