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CEO of Ella Baché

Bold means you stop doing what 'you're supposed to' and you start doing what's right for your customers, your people and your business.

80 years after Madame Baché dared to wax her legs in one of Australia’s most loved stores - in a bid to get her products stocked - a lot has changed at Ella Baché. However a few things remain the same. A commitment to innovation. A commitment to no harm - and a commitment to empowering women to own the skin they are in - by boldly loving what they’ve got.

Three family generations later and Pippa Hallas now holds the position of CEO. Since taking on the role her task has been to steer the company through some of the greatest disruptions the industry has ever seen. These include the rise of the empowered consumer, the rapid growth of ‘fast food’ beauty and pivotal changes to the buying behaviour and brand loyalty of new generations.

Under her leadership, Ella Baché has expanded to over 150 franchise locations across the country. Her unrivalled ability to anticipate market trends has also ensured that their growing product range has cut through the beauty industry noise - to win the hearts of consumers and the praise of press including the prestigious ‘prix innovation’ and ACP product of the year.

Ella Baché is also changing the face of education through its revolutionary colleges, supporting young women with a desire to educate customers on the best ‘zero harm’ ways to care for their skin, and become business women within their own right.

Regularly featured in nationwide publications such as AFR, The Telegraph and SMH. Pippa shares her insights on leadership, empowerment and committing to a Bold philosophy with some of Australia’s largest businesses through her authentic and powerful keynote speeches.

Talking Points

The Keynote

In this frank and candid keynote Pippa Hallas, CEO shares her stories and powerful insights into how to adopt the philosophy of ‘BOLD MOVES’ in uncertain times.

Including how to:
Adapt to a radically new digital and COVID altered world - without losing your values or vision
Utilise the best of technology and innovation to rise above the noise in your marketplace
Have hard conversations with your teams and stakeholders
Change direction even when the tide seems against you
Put the customer at the heart of every decision.

The Story:

In a world of constant change, groundbreaking technology, of unprecedented transparency and unrivalled customer expectation, we need a new approach to leading our organisations and our teams.

One that marries the learnings of the past, with a clear vision of the future. One that embraces mistakes and then uses them to inform decisions. One that breaks the mould. It’s time to get bold.

80 years after Madame Baché dared to wax her legs in one of Australia’s most loved stores - in a bid
to get her products stocked - a lot has changed at Ella Baché. Yet some things stay the same.

From the refusal to use retouching in campaigns, to the shunning of cosmetic procedures in clinics, nobody embodies ‘bold’ quite like the women of Ella Baché.
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