You don't understand business until you understand people.
Rebecca Veksler is a consumer psychology expert, fractional COO and CMO, and founder of SoL Cups, a global sustainable products brand she built from a bedroom in Bondi at 21 into one of the top four reusable cup companies in the world.
Under her leadership, SoL Cups operated across global offices and reached customers across Australia, New Zealand, the United States, Canada, Europe, the United Kingdom and Asia, supplying thousands of stockists in over 11 countries. Its corporate partners spanned the world's biggest fashion houses and global department stores, including Tommy Hilfiger, Calvin Klein, David Jones, JP Morgan and Fortnum & Mason, and SoL Cups became the number one choice for corporate branding and gifting. Rebecca ran the company for a decade before closing it on her own terms in 2024.
Before founding SoL Cups, Rebecca spent years immersed in the fitness industry, managing gyms and working as a personal trainer. It was there, on the gym floor, that she learned how to build a community from nothing, how to lead people, and how to understand what truly drives human behaviour, the foundation of everything she now teaches audiences about brand, culture and growth.
Rebecca also brings a powerful resilience story to the stage, having built SoL Cups while incredibly unwell with severe autoimmune illness since 21. Audiences leave with practical, psychology backed strategies for performing under pressure, drawn directly from her own experience of rebuilding her health whilst managing severe chronic pain; and her business at the same time.
She has served as Vice President of the Bondi Chamber of Commerce, the youngest in the organisation's history, and both member and as Learning Chair at Entrepreneurs' Organisation Sydney, where she managed multi-million dollar event and education budgets for some of the country's most successful leaders.
Rebecca is currently co-founding Lumie, an AI powered health data platform, giving her live insight into AI and the future of work. She works as a fractional COO and CMO advising consumer and corporate brands on growth, operations and brand strategy, and speaks on consumer psychology, brand building, resilience, and leadership in the AI era.
Talking Points
Consumer Psychology and Brand Building
Most brands are built on guesswork. The ones that last are built on a deep understanding of how people actually think, feel and decide, something that matters more than ever in an AI saturated world where content is infinite and trust is scarce. Rebecca built a global sustainable products brand from her bedroom into one of the top four reusable cup companies in the world, supplying thousands of stockists across more than 11 countries and becoming the number one choice for corporate branding and gifting among some of the biggest fashion houses and department stores on the planet. She started before Shopify and Facebook ads existed, and had to become an expert in e-commerce and digital community building from scratch, going on to build one of the most engaged online communities in her category. In this session, she pulls back the curtain on the psychology behind brand loyalty, purchasing decisions and real community, and shows audiences how to cut through the noise of the AI era to build something people actually want to belong to. Audiences leave with a practical framework they can apply to their own brand, product or service, regardless of industry or scale.Consumer Psychology and Brand Building
Key Takeaways:
- A practical framework for understanding what actually drives customer trust, loyalty and purchasing decisions, beyond price, product and algorithms
- How to build a thriving, authentic community in an AI saturated world, the human principles that cut through no matter how the tools change
- Real world lessons from building, scaling and competing globally as a small brand against industry giants, including what worked, what didn't, and why
AI and the Future of Work: Building high performance teams
AI is moving faster than most leaders can process, and the gap between founders who use it well and those who use it badly is already costing companies their best people. Through her fractional COO and CMO work, Rebecca has seen, firsthand, entire teams walk out the door because a founder lost the plot and decided AI was smarter than their leadership team. Many of the biggest failures come down to the same root cause, a lack of communication and alignment across departments, which AI can either expose and worsen, or help solve. In this session, she shares the practical reality of integrating AI into a growing business, where it genuinely adds value, where it erodes trust and culture, and how leaders can use it to close cross departmental gaps rather than widen them. Audiences leave with a clear, critical thinking framework for adopting AI in a way that strengthens collaboration and high performance, not just productivity.AI and the Future of Work: Building high performance teams
Key Takeaways:
- A practical framework for evaluating where AI genuinely adds value versus where it damages culture and trust
- How to identify and close cross departmental communication gaps, with AI as a tool rather than a replacement for alignment
- How to bring teams along on the AI journey, building critical thinking, collaboration and confidence rather than fear or resentment
Resilience and High Performance Under Pressure
At 21, while building a global business from nothing, Rebecca spent years living with severe autoimmune illness and chronic pain that doctors told her she may never fully recover from. Rather than stepping back, she leaned into the very thing that had always driven her, a deep belief in herself, an obsession with the psychology of human behaviour, and a mission she refused to let go of. In this session, Rebecca takes audiences inside the neuroscience and psychology of pain, belief and drive, and shares how she channelled it all into building a company and a community where people felt part of something bigger than themselves. This is founder storytelling at its most personal, a session about what it really takes to keep going when your body says stop, and how leading with purpose and belief can become the most powerful force in any room.Resilience and High Performance Under Pressure
Key Takeaways:
- An understanding of the neuroscience and psychology behind pain, belief and high performance, and how to apply it to your own life and leadership
- What it really takes to lead with purpose and conviction, even when everything is working against you
- How to create a sense of shared mission and belonging that makes people feel part of something bigger than themselves
Leadership and Building High Performing Teams
Rebecca has spent years inside some of Australia's major corporate groups through her fractional COO and CMO work, scaled global teams across a decade of running an international business, and chaired leadership and education programs for some of the country's most successful entrepreneurs through her roles with the Bondi Chamber of Commerce and Entrepreneurs' Organisation. Across all of it, she's seen the same truth play out again and again, high performing teams start from the top, and toxic leadership cannot be culture engineered away. She's also seen the hidden killer that sits just below that, managers who should never have been put in charge of people. In this session, Rebecca shares real, unfiltered experience shares from inside high growth businesses and major corporates alike, the stories of what not to do, why it happens, and what it costs. Audiences leave with genuine insight from real experience, lessons to learn from and implement, and a clear eyed view of where leadership accountability actually needs to sit, from the top down.Leadership and Building High Performing Teams
Key Takeaways:
- Practical strategies for building and scaling team culture deliberately, starting with leadership accountability at the top
- Real experience shares from inside major corporates and high growth businesses, candid stories of what not to do and why it matters
- How to identify and fix the hidden killer of high performing teams, toxic leadership and managers who shouldn't be managing people, before it costs you your best talent
AI for Healthcare and the Future of Health Data
For over a decade, Rebecca has lived inside the healthcare system as a patient, navigating chronic illness, fragmented records, and the exhausting experience of explaining her own history again and again to different specialists who never had the full picture. It was discovering functional medicine, and finally being asked the right questions about her own health, that changed the course of her recovery and her life. That experience is exactly why she is now co-founding an AI powered health platform alongside Dr Sophia Moscovis, a scientist with a PhD in Immunology and Genetics and over 20 years in healthcare transformation and digital health, built to solve the problem Rebecca has lived with firsthand. In this session, Rebecca shares her personal story and the gaps she has felt firsthand, scattered pathology results, missed connections between specialists, and the mental load carried by patients and families trying to manage their own care. She offers a rare patient perspective on where AI and health technology could genuinely change the experience of care, grounded in lived experience and backed by deep clinical expertise. Audiences leave with a fresh, human centred perspective on the future of health data, and what truly patient led innovation could look like.AI for Healthcare and the Future of Health Data
Key Takeaways:
- A rare, first person perspective on the patient experience of navigating a fragmented health system, and where the real gaps are
- A grounded view on how AI and health technology could genuinely improve patient and carer experience, informed by lived experience and clinical depth
- A fresh way of thinking about what patient led innovation actually means, and why it matters for the future of health and care
Failing Forward: The Psychology of Reinvention
Rebecca spent her entire twenties building a global business from nothing, and turned thirty not knowing who she was. She was depressed, trapped in a life that looked successful from the outside, and terrified to change it. The decision to close the business she had poured a decade into wasn't really about the business at all, it was about asking herself one question, am I acting out of fear or out of love, and finally choosing love. In this session, Rebecca shares what it actually took to burn it all down, the brand, the abusive relationship, the version of herself that no longer fit, and rebuild from the ground up. She explores the psychology of failure and reinvention, why most people never make the leap because they mistake fear for safety, and how everything she thought she'd lost became the foundation for a life and career ten times bigger than before. This is an unfiltered, deeply personal session on identity, courage, and what becomes possible when you finally choose yourself.Failing Forward: The Psychology of Reinvention
Key Takeaways:
- A reframe of failure as the beginning, not the end, and why the willingness to fail well is one of the most underestimated skills in high performers
- An honest exploration of the fear versus love framework for major life and career decisions, and how to recognise when you're choosing safety over growth
- Proof that reinvention isn't starting from zero, it's building from everything you've already survived, and why that makes the next chapter bigger.
MC, Facilitation and Hosting
Rebecca's approach to MC and facilitation work is the same as her approach to building a business: thorough preparation, precise structure, and genuine investment in the outcome. She arrives knowing the brief, having asked the questions that matter and with a clear view of what the event needs to achieve. That preparation shows in the room. She holds a programme with the kind of clarity that makes a day feel purposeful rather than managed, brings the same rigour to a panel conversation as she does to a full conference, and draws out the kind of depth from speakers and guests that surface-level hosting rarely reaches. A decade of international stage experience, combined with five years running speaker programmes for senior business leaders at Entrepreneurs Organisation Sydney, means she knows how to make a room work.MC, Facilitation and Hosting
Available as: conference MC, panel host and convenor, workshop facilitator, roundtable host.
Rebecca showed me what it looks like when strong business acumen meets genuine purpose. She brings a sharp understanding of business operations, strategic partnerships and value alignment, a ... keep reading DISSH/MJBALE
Rebecca is one of the most sharp, structured thinkers I've worked with. She brought a level of clarity and depth that's rare, nothing was surface level. She's incredibly thorough, asks the right questions, and genuinely knows her craft inside out. If you want someone who can cut through noise and drive real results, Rebecca is it.
I can't speak highly enough of Rebecca's skill in driving operational outcomes globally, building high performing teams, and applying deep knowledge of human behaviour to solve roadblocks. I've engaged Rebecca across speaking initiatives, from expert panels to 200 person corporate events. She delivers an engaging session and clear outcomes.
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