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Strategy Alchemist


Strategy alchemy blends information, imagination and ambition to create something of greater value - new pathways to future success.

Rosie Yeo is known as a strategy alchemist because of her skill in helping leaders and teams harness their collective creativity in imagining and then creating a better future.

Rosie believes that each and every one of us has the ability to step up and become more powerful strategists in our businesses and lives. She shares the secrets of how individuals and organisations can think creatively, map out a path to success and commit to it.

Current Work:

Her specialty is working with Boards, executive teams and government agencies to steer complex discussions and create powerful strategies that deliver real and positive change. She has weaved her magic for organisations including Tourism Australia, Campbell Arnott’s, Flight Centre Travel Group, Mortgage Choice, Medicines Australia, Actuaries Institute and the Department of Infrastructure, Transport, Regional Development and Cities.

Talking Points

Strategy alchemy: How to create powerful strategy

WQhat do a leading economist, a mathematical genius and a 18th-century conman all have in common?
They were all obsessed with alchemy - the blending of base elements to create something of greater value.

Strategy alchemy is the blending of information, imagination and ambition to create powerful strategy - strategy that is more than a great idea because there is a clear, shared pathway for bringing it to life.

Drawing on her experience with Boards and executive teams across multiple sectors and life cycles, Rosie unlocks the keys to creating powerful strategy - including creative thinking, clarity about what is most important, and reaching genuine consensus about the pathway to success.

Take-away a fresh perspective on what strategy should be an inspiration for some magic moments - and powerful results - with your next strategy.

Leading Strategy

High performing organisations create and deliver powerful strategies. But how do you design that strategy and get commitment to it?

The way we talk about the future changes the future we create, so the way we talk about strategy matters.
For executives, Board directors and upcoming leaders, Rosie unpicks how to design and lead strategic conversations which prompt fresh thinking, clarify what is most important, and build genuine consensus on strong ideas.

Take-away a fresh perspective on what strategy should be and some powerful suggestions for harnessing creative, constructive collaboration on strategy.

Overcoming innovation blocks

Each and every one of us has the ability to step up and become more powerful strategists in our businesses and lives.

As a strategy alchemist, Rosie helps organisations unlock the power of strategic thinking. In this keynote, Rosie reveals how these secrets can also help individuals think creatively, map out a path to success and commit to it.

Whether you’re a small business owner, an upcoming leader, or someone who just wants to feel more confident when making decisions, Rosie can help you set your own direction and plan the steps needed to achieve it.

Take-away a new sense of confidence in your own strategic abilities and some personal goals for your future.

Rosie ran two consecutive sessions on Strategy with our 'leaders of the future' and led the group to focus on specific strategies that will help drive business growth. The entire group raved about Rosie's style and focus on simplifying Strategic planning with a specific focus on the quality of the process. The effort Rosie puts into diagnosing the core needs of the group were exceptional, as was her detailed follow up after the events. I would have no hesitation in using Rosie's services again. National Travel Group

Rosie facilitated a business growth workshop at our national conference where she challenged franchisees to commit to 3 key decisions or actions to undertake to support their business growth over the next twelve months. Rosie delivered a keynote that set the framework and then followed this with workshops which were professionally facilitated and delivered in a way that gave participants the time, tools and opportunity to think about what they needed to do in their business to achieve success. I would highly recommend Rosie Yeo to anyone that is interested in looking at strategy through a different lens.

Finance Association

Rosie ran a strategic workshop with our board to help us realign and refocus our organisation. She helped us to broaden our thinking and simplify our vision. Rosie warmly engaged our board and helped our CEO turn a day of good thinking into concrete next steps. I’ve used a range of facilitators for boards and Rosie is the one I will recommend in the future.

Not for Profit Organisation
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