Multi award-winning journalist and author Samantha Lane is a media trailblazer. A member of the Seven Network’s Australian Football League television broadcast team, Sam’s experience and reach across mainstream and social media platforms is unique.
Her first book, ROAR, is unparalleled; telling of the culture transformation generated by the AFL women’s league launch. Sam has been engaged nationally to discuss the phenomenon since ROAR’s 2018 release. ROAR won a Melbourne Press Club Quill Award in 2019 for the best reporting on women’s sport.
Sam was selected for the inaugural Sport Australia-Australian Institute of Sport executive talent program in 2019. She sits on a new Athlete Wellbeing and Engagement advisory panel, chaired by Ian Thorpe AM and convened by Sport Australia and the Australian Institute of Sport.
Top corporates engage Sam as a keynote speaker, master of ceremonies and conference moderator. Clients have included the National Gallery of Victoria, CGU, National Australia Bank and David Jones.
Sam is a co-host and boundary rider for Channel 7 telecasts of AFL women’s matches and joined AFL men's telecasts with Seven’s Saturday Night Footy team in 2013. Sam became a regular guest on Seven’s flagship program, Weekend Sunrise, in 2018 and broadcast cycling on the network's record-breaking 2018 Commonwealth Games coverage.
Awards & Recognition: A three-time Melbourne Press Club Quill winner, Sam’s reporting on football doping scandals was part of a Fairfax entry that won a Walkley award. The AFL Coaches’ Association, Players’ Association and VicHealth have also recognised her work.
Ambassador: Sam was a founding committee member for Stand Up Events, an inaugural ambassador for the Basil Sellers Art Prize and has represented Beyond Blue and FightMND.
International Sports Coverage: Sam covered three Olympics for Fairfax and the Tour de France on three occasions. She spent ten years with Australia’s best-known comics on Channel 10’s Before the Game, was on the ABC's Agony Aunts and her radio experience includes Melbourne’s ABC 774, SEN 1116 and 3RRR.
Lifestyle & Wellbeing
- Media Personalities & Celebrity
- AFL & AFLW