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Best-selling author and entrepreneur.


Sarah Wilson is a New York Times best-selling author, former journalist and founder of, Australia’s largest digital wellness site. Her 8-Week Program has seen more than 1,180,000 people quit sugar worldwide, her books are sold in 46 countries and her community extends to 2.3 million.

Current work

Most recently she published First, We Make the Beast Beautiful, A New Story of Anxiety, which has been a bestseller in Australia and was published in the US and UK in April 2018.

Previous experience

Columnist: Sarah had her first business at 12, got her start in journalism redesigning the restaurant pages of a News Corp magazine on work experience (she taught herself Quark overnight; the editor gave her the reviewer job) becoming News Corp’s youngest opinion columnist at 24 was appointed Cosmopolitan editor at 29 and then hosted the first season of MasterChef, the most watched season of any show in Australian history.

Quitting sugar: In 2008, however, Sarah was struck down with thyroid disease, forcing her to leave her career. She set out to heal herself via experiments she shared online; quitting sugar was one such. An early adopter of technologies she developed an engaged online community ahead of the curve. She soon realised a gap in the market for a solution to the sugar problem…so she created the world’s first consumer quit program, initially as an e-book (she self-published her 8-week program), then as an online product, which she ran solo for two years.

Research: Sarah’s a hyper-vigilant researcher and liaised with international biology and endocrinal experts to develop the most effective techniques for breaking fructose addiction. Some of the nascent science she surfaced has since informed the WHO’s nutritional guidelines and Sarah is regarded as an international pioneer in the realm. Her 8-Week Program was the world’s leading (if not only) consumer sugar-quitting program, completed by 1.5 million people in 113 countries, before she closed it after 7 years in March 2018 as she felt she has achieved her goal of educating the world about the truth of our eating habits and to find a technique that could shift things in a meaningful way.

Author: Sarah’s I Quit Sugar series of books (there are now 15 titles) sell in 46 countries, the first becoming a New York Times bestseller and winning the ABIA publishing award in 2014. All four titles currently sit in the Australian lifestyle top ten-bestseller list. She was ranked in’s 100 most influential health experts in 2015 and as one of the top 200 most influential authors in the world in 2017 and 2018, based on web and international book scan algorithms. This is a science-backed ranking evaluating influence. She was the winner of the EY Entrepreneur of the year 2017 Regional Award.

Talking Points

Food, Nutrition and Wellness

Sarah is a qualified health coach with New York's Institute of Integrative Nutrition and has healed her own crippling illness through food and exercise... it's taken four years and she's tried all the tricks. Sarah now knows what works. She's also about to publish her first e-book - How to Quit Sugar - and her new TV show Eat Yourself Sexy screens on Foxtel's Lifestyle. Sarah's theories are very fresh (many are only just starting to be understood in Australia) and all about streamlining, being kind and recalibrating; she's anti-diet and anti-extreme exercise: "The top 20 tips and tricks to live well now"; "I ate myself better: what I learned on my journey back from collapse" and "How to quit sugar".

How We Want to Live Now

The best wellness, productivity and simple living advice from more than 100 Sunday Life column explorations and hundreds of blog experiments, including the personal lessons learned from meeting the Dalai Lama, Edward de Bono, Sir Richard Branson and many more. This can be tailored to take on a more "work productivity", health, life balance slant or "how to be creative" slant.

Media and Writing

Sarah has worked for every media outlet - TV, newspapers and magazines - in Australia. She knows traditional and new media intimately and has perspectives on the new landscape - because she's straddling it! Sarah has consulted to ABC radio, Hearst Magazines International, ARN and ACP. "Why we all have to be 'media whores'" or "How to get published - writing tricks for magazines, newspapers and blogs".
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