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speaker

Stuart
Gregor

Co-founder, Trade Director and Chief Ambassador of Four Pillars Gin

Profile

Stuart Gregor is one of Australia’s better-known professional drinkers and talkers. With a 20 year history working with many of the biggest and best booze brands in the business, he went on to co-found Aussie gin distillery Four Pillars in 2013 which has quickly become one of the craft distilling success stories of recent years, now Australia’s No.1 gin and renowned across the globe where it is available in more than 30 markets. Stuart is Four Pillars’ co-founder, Trade Director and Chief Ambassador.

Stuart’s background is journalism, small business, drinks and communications - having written multiple wine guides, founded and run Australia’s leading lifestyle public relation business, Liquid Ideas, and worked closely with a couple of Australia’s most innovative and disruptive not-for-profit start-ups - RUOK? Day and OzHarvest.

Current Work

Over the past two decades he has also earned a reputation as an MC, auctioneer, commentator and occasional speaker on the subject of gin, marketing, small business, journalism and what it takes to turn a passionate hobby (drinking) into a viable business career.

In his former guise at Liquid Ideas, he was the inaugural Chair of the Public Relations Council (2012-2014) and the PR Industry Leader of the Year in 2014. Liquid Ideas has also won multiple awards and widespread recognition for its work with clients as diverse as Singapore Airlines, Victoria Bitter, Kenwood, Universal Sony and Rexona.

Previous Experience

Education: He has a Diploma of Wine Marketing (Adelaide), a Masters of Marketing (Melbourne) and is a Graduate of the Australian Institute of Company Directors. He sat on the board of Australia’s leading food waste organisation Oz Harvest from 2012-2019 and is a co-director of luxury travel firm Gregor & Lewis, which he co-owns with his sister, Melinda. Stuart has been President of the Australian Distillers Association since 2014.

Media
Expertise
Talking Points

The Four Pillars Story

How three blokes decided one day the world needed its greatest gin to come from Australia. And somehow they have achieved that goal. Stu can share the stories, both hilarious and occasionally salutary of the journey from mate’s winery in 2013 to global success just six years later. And there’s always a G&T at the end (or better still, the beginning). This can also feature a tutored tasting of up to four gins.

Passion, Purpose and Politeness in Business

How the bottom line will look after itself if you care enough about your job and others; if you are nice to (almost) everyone along the way and how being decent, honest and real is the new business paradigm.

The Marketing Myth

Why almost all “marketing” is essentially bullshit. And the answer to the age-old question - is all publicity good publicity? And a couple of examples of why the best and biggest brands of the future will not be those of the past.

I Can’t Find a Real Auctioneer But Need to Raise a lot of Money

Call Stuart - he will solve your problem.
Topics
  • Entrepreneurship & Entrepreneurs
  • Marketing
  • Purpose & Vision
  • Creativity
Feedback
Stuart Gregor from Liquid Ideas provided a resounding “cut-through” presentation to the recent ALSA Conference in Darwin. Stuart’s “pull no punches,” entertaining & down to earth presentation style resonated with the audience and delegates voted his session as highest overall score for a speaker at the conference. Australian Liquor Store Association

Stu Gregor has donated his skills and time to be our auctioneer for our signature event, Children’s Cancer Institute’s Diamond Ball since 2013; in this time he has personally helped to raise in excess of $1million directly through the live auction prizes and wine game - for us this is the difference between an event achieving success or not. But even more than the funds raised, Stu brings an energy, dynamism, humour and compassion to the night that is an integral part of the emotional journey of our guests - he is both entertainment of the highest calibre and a fundraising machine as an auctioneer. I cannot imagine us now running this dinner successfully without Stu - he brings an honesty and quality that reminds our guests why they are there and releases the sadness of stories of kids with cancer - this is an extraordinary talent and we are so appreciative of his support - a special man with a quick wit and a very big heart.

Children’s Cancer Institute

Not content with being the original master of the wine options game, Stuart Gregor has now fashioned himself into one of Australia’s most entertaining charity auctioneers. His style is unconventional - ranging from charming and witty to cajoling, wheedling, haranguing and slightly manic even - but also extremely funny. More importantly he is extremely effective at persuading guests to continue bidding long past the point they probably should thus ensuring a result for our auction at Second Bite’s Waste Not Want Dinner that far exceeded our expectations.

Waste Not Want Not

Where auctions at charity events can often alienate much of the room who aren’t bidding leading to chatting and thus impacting on the effectiveness of the auction, Stuart’s approach makes for a great spectacle that captures the attention of the room. While the fact that he is also extremely funny means that those lucky winning bidders are invariably delighted when the item is knocked down to them, and smiling when they part with the money. Something I think is crucial to maintaining that positive relationship between guests and the charity.

Matt Preston - Second Bite Ambassador

Stu had the perfect mix of industry cred, charisma and subject matter knowledge - he’s the first, and last, place we’ll look for any marketing events I’m involved in going forward, class act.

Salmat

Stuart Gregor recently spoke at our MFA 5+ Inspiration Event. He spoke on the topic of BRAND YOU! He was extremely engaging and entertaining. A big personality, with authentic characteristics than resonated with the 250 people who attended. Some of the comments were: - Great speaker! Gave out life advice like candies! - Great style and down to earth and relatable - He is the “class clown” and he is a true blue honest person, which is refreshing! He nailed the topic, and personalised with many life experiences.

MFA

Stuart Gregor has donated his services as MC and auctioneer at our annual gala dinner (Cerebral Palsy Alliance’s major fundraising event) on a number of occasions. Stuart is always highly entertaining, energetic and engaging. He held the attention of a large and boisterous crowd whom he engaged in a highly profitable auction and event which raised over $2 million on the night. The feedback from our guests confirmed Stuart’s humour, charisma and skill as both public speaker and auctioneer. He is pure gold!!!

Cerebral Palsy Alliance
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