Tj
Power

Tj Power is the lead neuroscientist and founder of the DOSE Lab, as well as the #1 Sunday Times Bestselling author of The DOSE Effect. His research focuses on the growing epidemic of dopamine overload, caused by the overstimulating nature of modern technology. He explores how our digitally intensive lifestyles are rewiring the brain and fuelling the rise of brain rot, burnout, and disconnection. The DOSE Lab is a leading organisation in the mental health sector, specialising in both conducting research and delivering relatable, science-backed strategies to empower young people and individuals to improve their mental well-being by rebalancing their brain chemistry.

Tj began his academic journey by completing his degrees at the University of Exeter. He further enhanced his academic contributions by lecturing at Exeter University, where he developed a distinctive component of a third-year module focused on the neuroscience of mindfulness, alongside publishing a paper in the Journal of Cognition. While teaching, he recognised that dopamine overload and chronic overstimulation were driving a mental health crisis across schools and organisations, leading him to create the DOSE:registered: framework, a revolutionary approach to rebalancing brain chemistry for better health, mood, and performance.

Tj has built a global following of over one million people on Instagram, making him one of the most influential neuroscience voices online today. The DOSE Effect was named Waterstones’ Best Non-Fiction Book for March, cementing its place as one of the most impactful wellbeing titles of recent years. Over the past five years, he has delivered more than 650 live neuroscience education experiences, training over 100,000 young people and individuals at institutions such as Oxford University, Harrow School, Le Rosey, Amazon, Salesforce, Accenture, and the NHS. Known for demystifying brain chemistry and making change easy to implement, Tj equips audiences with practical, research-backed strategies to help them find more peace, sanity, and meaning in the modern world.

Tj is the go-to neuroscience authority on dopamine overload, screen addiction, the influence of modern technology on the human psyche, and how humans can future-proof their brains as society continues to accelerate.