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Inspiration, change and cutting through to your customers.


Tom Potter, founder of Australian-owned Eagle Boys Pizza, left school at 15 and found himself jobless at 23. He opened his first pizza shop in Albury, New South Wales in 1987 and proceeded to build the business to become Australia and New Zealand's largest privately-owned pizza company.

Tom is a country boy, starting his business with a minimal education and very little money behind him. Tom built Eagle Boys to become one of Australia's home-grown retail and franchise successes, through radical change, innovation and at times unusual business and marketing tactics.

Along the way, Eagle Boys won various National Franchising Awards and Tom was awarded with the Australian Financial Review's Young Business Person of the Year. He was chosen to give the valedictorian speech at his graduation class at Harvard Business School.

Current work

He is a fellow of the Australian Institute of Company Directors, a present and past Director on various private and government boards including the AFL and has been recently inducted into the Australian Franchising Hall of Fame.

Tom Potter is a speaker with a real point of difference someone who can relate to the audience leave them with a real take away gems and make them laugh all the way through he speaks from experience with great candour of success and failure and he has really been there and done that.

Talking Points

How to stand out like a zebra among horses

Eagle Boys commenced across the Australian landscape with a new bright business model only to be overrun by competitive forces soon after. It was then they had to dig deep, re-invent themselves and get real about competition and winning the war of the 'share of stomach'. But it wasn't until the mid/late 90s did they realise that although the company was tracking well it had to make diabolical changes if it were to survive and thrive over the coming ten years.

Enter the two-minute pizza - 'come and get your pizza from Eagle Boys and if it's not ready in two minutes it's free', along with the drive-thru - throwing a complete cat amongst the pigeons and challenging an entire industry but ultimately standing out like a zebra amongst the horses.

Tom's reason for change was clear, “We want to be the leader in the industry - terrifying our competitors as to what we would do next in order to improve a customer experience, instead of being the ones waiting for the rouge elephant to come over the hill and crush us.
Tom was dynamic, full of life, and held the audience in the palm of his hand the whole time. Very well received, and beneficial to all attendees. Australian Friendly Societies Association

Tom was excellent - delivery, content, relevance to our group were all 100%. He is one of the best speakers we have ever had and he was perfect for our audience.

Combined Rural Traders

Tom was a guest speaker at our Conference last year and we invited him back to participate in a workshop panel. He is very well regarded by our delegates, his business is similar to our member businesses and they can relate. He was very professional and has the right style and culture for our group.


Tom Potter was great, for the rest of the day and even in today's workshops the presenters are referring to points that Tom mentioned.

Ci Events

He was very engaging with the audience. It was encouraging to see that he spoke of his failures on his journey as anyone in business would understand it is not just sunshine an rainbows. His manner was very down to earth and genuine and was well suited to the audience.

NSW Business Chamber
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