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Social selling and B2B social media marketing.


Tom Skotidas is one of the world's leading authorities on Social Selling: the process of generating B2B sales leads using social networks, such as LinkedIn and Twitter.

Tom is a sought-after public speaker on Social Selling and B2B Social Media Marketing. He has been regularly interviewed by Bloomberg and Sky News, and has presented at CeBIT, iStrategy, mUmBRELLA, and other major conferences throughout Asia Pacific.

Current work

Today, Tom and his agency work with global B2B organisations, training and enabling their sales forces to use social networks to connect with their prospects, build online relationships, and convert these into meetings, pipeline, and revenue.

Since the agency's launch, Skotidas clients have connected with thousands of senior decision makers, secured hundreds of qualified sales meetings, and as a direct result, generated millions of dollars in sales pipeline.

His clients include the world's leading B2B brands in IT, Financial Services, Computer Software, Telecommunications, Publishing, and Travel. These include Google, Oracle, SingTel, ANZ Bank, Telstra, CA, and many other global organisations.

Previous experience

Digital Agency: Tom's story is powerful: from 2007 to 2011, he headed business development for a small digital firm of just two staff turning over $500,000 in annual client billings. In just under four years, Tom built the firm into a major digital agency, boasting 20 staff and $7 million in annual client billings.

Remarkably, $3,500,000 (50%) of the agency's annual billings came from clients that Tom identified, connected with, met, and nurtured using social networks.

ISkotidas: n April 2011, Tom launched Skotidas, Asia Pacific's first agency to specialise in Social Selling for B2B organisations.

Talking Points

How to Improve Mindset, Grow Performance, and Meet Your Best Self

In this presentation, the audience will receive a general introduction to Mindset & Performance strategies and how these can help improve your mindset and grow your professional and personal performance.

The Mindset Required to Move from Middle Management to Senior Leadership

The rise from middle management to senior leadership can be predicted based on four key behavioural pillars. In this presentation, the audience will discover these 4 pillars and the mindset required to execute them.

How to Identify and Overcome Imposter Syndrome

In this presentation, the audience will understand the markers of Imposter Syndrome and receive Mindset strategies to overcome this cognitive pattern.
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