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Award-Winning Brand Strategist, Trends Expert, HubSpot Elite Partner & Co-Founder of Global Agency, Salted Stone


Tony Eades is a business re-thinker who uses a combination of strategy and new technology to help businesses optimise their brand positioning, customer experience, and digital transformation.

From start-ups to global enterprises - he is passionate about future-proofing brands and helping them engage with the new consumer and thrive in the ever-changing marketplace.

He writes for several publications, including The Sydney Morning Herald. He has been featured on television and radio, including Channel Nine, Triple M Network and 2GB, as well as being a Brand Experience Expert for Kochie’s Business Builders - a national business TV show which airs to an audience of 3 million and a weekly blog which is sent to over 100,000 small businesses across Australia.

As an international keynote speaker, he is a Certified Speaking Professional and speaks regularly at events across Australia, Asia and the US. He was a past National President of Professional Speakers Australia. He is currently the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency and HubSpot Elite Partner of over 80 people with offices in APAC, NA and EMEA.

Talking Points

Unlocking the Future: Navigating AI and the Tech Revolution for Business Growth

Overwhelmed with AI? Is Automation taking away your job? Let’s not even get started on robots!

Tony will not only demystify the tech jargon but also guide your audience towards a 'strategy first, tech next' approach. In this captivating one-hour keynote, he will unveil the roadmap to rethinking your business model, focusing on creating unparalleled customer experiences and building a high-performance business designed for sustainable growth.

Prepare your event for an enlightening journey into the future of business in the digital age, and equip your attendees with the knowledge they need to thrive in an ever-changing landscape.

This engaging, energetic keynote will cover …

- How to solve all your business challenges with two simple but powerful words
- How to unleash the power of AI
- How to rethink your business with an exciting new model

Master of Ceremonies

Tony is not your average emcee; he's a seasoned professional with a proven track record of elevating events across continents. With his vast experience in hosting conferences, award nights, and gala dinners in Australia, Singapore, North America, and Canada, Tony brings a dynamic and versatile approach to your stage.
As an emcee, Tony is more than just a presenter. He seamlessly transitions from event emcee to panel facilitator to engaging fireside interviewer. His secret weapon? A unique ability to connect with the audience, warming them up and adding that essential touch of humour.

Here's how Tony can elevate your event:
- Collaborative Creativity: Tony works closely with event organisers, offering valuable ideas and insights to enhance an event's impact.
- Precision Timing: Your event won't run over schedule with Tony at the helm; he keeps everything on track.
- Speaker Comfort: Tony ensures that all speakers feel comfortable and confident before taking the stage.
- Professionalism and Polish: With years of experience and unmatched versatility, Tony adds an unparalleled level of professionalism and polish to your event.

When you choose Tony as your emcee, you're not just hiring a host; you're investing in an event transformation that leaves a lasting impression on your audience.

Keynote & Workshop: The Marketing Funnel is Dead! Now there’s a New Experience Model that revives Customer Engagement

The traditional marketing funnel has breathed its last breath! It's time to shift gears and focus on a new era of customer experiences designed to captivate and retain. But delighting customers in today's competitive marketplace isn't always a walk in the park.

In this engaging one-hour keynote, Tony will lead your audience on a journey to construct an innovative experience model-the Infinity Track. This model isn't just about attracting and engaging customers; it's about creating seamless, frictionless buyer journeys that continuously engage prospects and customers. With a relentless focus on tracking performance and fostering growth, Tony's insights will revolutionise your audience's approach to customer engagement.

Looking to dive even deeper? Consider bundling this keynote with a customised workshop, 'Building Your Infinity Track to Growth,' tailored to your specific audience.

The Power of Rethinking

Whatever challenges you face - in business or personally - the power of rethinking can help you see new possibilities for survival and growth.

There are almost 8 billion people on the planet… and every one of us is unique and remarkable.
But, if we’re lucky in life, along the way… we find people who can inspire us, guide us and support us to become the people we know we can be.

Understanding your customer is also vital to building an outstanding brand experience.

In the Keynote, Tony will challenge your strategic thinking to help you build a better life and a business customers love using the power of rethinking.

Keynote & Workshop: Brand Harmony: Transforming Customers into Lifelong Fans

Discover the secrets of turning customers into lifelong brand enthusiasts with Tony's captivating keynote, 'Brand Harmony.' Drawing parallels between music and branding, Tony reveals the intimate and personal nature of both experiences. Just as music can evoke strong emotions and opinions, so can your brand.

Discover the eight elements that propelled Ed Sheeran to megastardom and learn how to apply them to your business to create the perfect brand that resonates deeply with your audience.

But that's not all! Pair this enlightening keynote with associated workshops tailored to your event:

- Buyer Persona Profiling: Dive deep into understanding your customers with Buyer Persona Profiling.
- Designing a Beloved Buyer Journey: Craft a customer journey that your audience will love.
- Building Your Infinity Track to Growth: Explore the path to continuous growth.

Tony's 'Brand Harmony' keynote and workshops promise to elevate your event and equip your audience with the tools to cultivate lasting brand loyalty.
Tony facilitated a recent Branding & Identity Session for The Western Sydney Collective, a multi-sector group of leaders from Western Sydney. Tony was able to engage with the Group as a whole and harness the drive, passion and commitment to effecting change of each individual person around the table. We came away from the session energized, with a clearer sense of our shared purpose and vision. And it was fun! NSW Rural Fire Service

Having had to work with a number of MC's over the years you do worry about how the next one is going to perform, as they a critical part of the day being a success or failure. If Tony is one tenth as good at his main business as he was on the day - you couldn't hope to meet a more professional guy.

ETSI Consulting
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