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Retail, negotiation, sales and marketing guru.


Tony is a business educator. His passionate practical, real life and enthusiastic style makes him an ideal speaker for the 'hard sessions' others do not want.

Considered an authority in the arenas of sales, marketing, negotiation and retail, Tony Gattari was born and raised in Sydney's outer Western suburbs to hard working Italian parents.

Previous experience
Deciding early on that he didn't want an ordinary life,
Tony graduated from the University of Western Sydney with a business degree and secured a job as an organiser of Harvey Norman's computer and communications division. Within a few years he was promoted to general manager and increased the division's turnover from a healthy $12 million to a staggering $565 million.

At the height of his success, Tony left Harvey Norman and began his own venture - Smartbuy - in the field of online retailing. It was during this time that Tony's courage was really tested, as he was forced to overcome technology stock crashes, collapsed business partnerships, nervous investors and a myriad of other problems. He quickly learnt that attitude to adversity was what determined true success in life. Tony survived a 'perfect storm' of market trouble and emerged as the CEO of a profitable technology company, bringing nearly all of his original employees with him.

In March 2002, Tony stepped down as CEO of Uniqueworld to set up a new company, Achievers Group Pty Ltd. Some of his large business clients include Cisco, Australia Post, Gloria Jeans, Harvey Norman, LG Electronics, Sanyo, Mortgage Choice, Rebel Sport and many other names in addition to more than 110 small to medium sized businesses. Tony also spent one year working as a CEO of a public listed retailer.

Known as a 'doer', Tony is also a powerful business speaker who has educated thousands of business owners around the world.

He is the co-author of
Pillars of Business Success and Marketing Success and has contributed as a key author to Secrets of Tops Sales Professionals Exposed and Secrets of Marketing Experts Exposed. His articles are read by over 200,000 people every month. He has also starred in a number of business training products and created and presented a business building program on cable TV.

Tony's enthusiasm, passion is passed on to the crowd and mixed humour with wisdom, knowledge, role plays and activities. He had me awake all the time with only 4 hours sleep. Medland Orthodontics

The guys here are unanimous in their praise for the workshop. They found it relevant; inspiring; accessible; and fun.

The Wine Society

Tony is unique. He has a regular segment on our Business Essentials audio CDs and our subscribers love him. He knows sales better than anyone else we have used over 25 years. Not only has he achieved amazing results in the selling world he has the tremendous ability to teach others. He is a motivator extraordinaire because he has an ongoing passion and is an extremely likekable person.

Business Essentials

Tony has a passion for business with a desire to see business people and businesses succeed.He has built companies as a hands on operator and undestands setting vision, motivating the sales force, cashflows and marketing. Tony is the ultimate sales person.

Gloria Jeans

Tony's approach to work and life is to be admired. He openly tells people that he has made wrong business decisions in the past but it's those lessons that he has learnt from them, and more importantly, how he has overcome them, that makes what he teaches so much more valuable as well as entertaining. If you've never heard Tony speak before, do yourself a favour and get along to one of his many presentations. If you can't, buy his book! You won't regret it!

Fitzpatricks Financial Advisers
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