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Author, Keynote Speaker & B2B Sales Trainer


Tony Hughes is an international keynote speaker, best-selling author, professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of B2B sales leadership.

He is co-founder of Sales IQ Global and also ranked by Top Sales Magazine as the most influential person for professional selling in Asia-Pacific.

Current Work:

With 35 years of sales and business leadership experience, Tony is an experienced CEO and company director having served as Director of Sales for public corporations and as the Asia-pacific Managing Director for a number of tier-one global technology companies.

He teaches 'modernized selling' within the MBA program at the University of Technology, Sydney and has taught for other universities.

Tony serves on a number of advisory boards and his clients include Salesforce, SAP, Docusign, Schneider Electric, New Zealand Government, TAL Life, Zip Water, Findex, BAE Systems, Flight Centre Travel Group, IBM, Qualtrics, Red Hat, Agilyx, NEXTDC, Grant Thornton and UBT with their 4,000 member companies globally.

Talking Points

Kick-start sales for your best-ever year (ideal for a sales team kick-off).

Accelerate growth by understanding the truth about winning differentiation and customer loyalty in a ‘digital first’ world. Learn about executive buyer expectations and how to talk the language of leaders for elevated conversations with decision-makers. Hear exactly how to create a customer-centric point-of-view with a conversation framework for opening and elevating to set the right agenda, along with outreach techniques to break through to difficult to reach buyers. Develop a winning mindset to ‘make their excuse the reason’ and how to re-frame buyer thinking and create the right comparisons in the mind of the customer. This keynote will both inspire and equip sellers and teams to elevate and execute at more effectively.

The future of selling - how to thrive in the age of the bots (Thought-provoking for a conference).

Based on research from writing the best-selling book, Tech-Powered Sales, Tony takes you on a journey of digital disruption and shows exactly how to thrive in the fourth industrial revolution. Learn about TQ (technical quotient) and how to become a little cyborg in blending the power of the machines with the magic of being human. In this keynote, the audience will learn strategies and discover practical ideas for accelerating sales and driving competitive advantage in a ‘digital first’ world.

Resilience and self leadership - personal foundations for success (ideal for a leadership conference).

In an increasingly purpose-driven world, how do you harness the power of teams with leadership that resonates to inspire and drive results? Workplace culture is must be build on solid foundations where it manifests to inform behavior and guide decision-making. Culture is the lived values of leaders and teams… nothing more, nothing less. In this keynote, Tony reveals the underlying reasons we are the way we are; the role of personality versus values, and the power of goals with purpose. Learn how to intelligently embrace the difficult and thrive in tough markets. Tony’s own story in overcoming adversity is compelling and inspirational.

Nailing your narrative - how to break-through for engagement (ideal for inspiring salespeople).

Whether you are an entrepreneur, leader or salesperson - our narrative either creates engagement or causes failure to influence. Opening, rather than closing, is the most difficult phase of selling and in this keynote Tony provides a proven framework for winning with the right conversations. Tony’s award winning methodology is authentic and talks the language of leaders with a point-of-view that creates cut-through with senior executives who make decisions. Learn how to succeed by focusing on how the other person can drive improved results in their role.

Sales success for business leaders - decoding the mystery of B2B selling.

Learn about the six essential elements of sales success.

1) Targeting your ideal customer profiles,
2) Understanding your buyer personas,
3) Nailing your narrative and questions for engagement,
4) Break-through to difficult to reach buyers,
5) Harness the power of technology for unbeatable customer experience,
6) Mindset and making the excuse the reason. Learn about frameworks and how to build every element of a sales success plan including reverse engineering what is actually takes to succeed.
Tony’s brilliant keynotes at our Customer Experience conferences internationally have provided actionable insights that both entertained and informed delegates. He attracts an audience and is always rated very highly! The Eventful Group

We have engaged Tony a number of times as a keynote speaker. Our audiences rate Tony higher than any other speaker. In fact Tony was rated an average of 4.9 out of 5 at our last event attended by 80 senior executives. Tony's insight and experience in leadership is second to none and his ability to create value for his audience is outstanding.

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