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Yasmin
London

Cyber Safety and Digital Wellbeing Expert

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Harnessing the power of human behaviour and technology to enhance lives.
Profile

Yasmin London is the Executive Director of ySafe, Australia's largest online safety education organisation. Yasmin ignites social change through education and courageous conversations.

Current Work:

Yasmin London is an in-demand communication powerhouse whose mission is to equip people with the skills and knowledge to ensure technology enhances their modern day lives, rather than detracts from it.

As the Executive Director of ySafe, Australia’s largest provider of cyber safety education, Yasmin has collaboratively overseen the team’s delivery of online safety education to 500,000 kids since its inception, 100,000 parents and 50,000 school staff educating on multiple aspects of digital wellbeing and online safety.

Yasmin regularly speaks at large scale events and conferences, and consults for governments, schools, business and non for profit organisations. Aside from being widely recognised as Australia’s ‘Dancing Cop’, she’s also written for Kidspot, and appears on Channel 9 Today and the Weekend Today Show providing advise for Australians on online safety and positive technology management.

Previous Experience:

Having previously spent 13 years in the NSW Police Force, Yasmin has truly been at the coalface when it comes to dealing with the real-life consequences of negative online behaviours experienced by young people, parents and advocates trying to navigate the complex digital terrain.

Spending the vast majority of her teen years swimming up and down the black line, Yasmin achieved one of the ultimate goals in sport - gold at the FINA World Cup. As a world champion, Yasmin's life as an elite athlete shaped her mindset and perspective and taught her unparalleled lessons in resilience, grit and determination that set the foundation for her to trailblaze through her professional career in the NSW Police Force, and now as a successful entrepreneur.

Expertise
Talking Points

Courageous Conversations


How do you have the conversation you don’t want to have, but know you have to?

Yasmin spent 13 years perfecting the foundational skills behind the conversations nobody ever wants to have. Her time in the NSW Police Force saw Yasmin regularly negotiate her way out of life and death situations with serious violent offenders, talk people off cliff tops, and deliver difficult news to some of life’s toughest customers. Drawing on her instinct, resilience and developing grit, Yasmin knows the Police Force was the ultimate lesson in the art of effective communication, which she now shares in her Courageous Conversations keynote.

Learn the practical strategies for:

- Tapping into human nature
- The power of empathy in persuading others
- The secret ways we can all utilise the power of technology, to execute on positive outcomes.

Developing a Leadership Mindset

Strategic communication, empathy and agility are the secret sauce to developing the next generation of future leaders. Those with the ability to learn from the lessons of others to harness their inner voice, challenge and adapt, develop perspective, and cultivate a growth mindset are truly those futureproofed for success.

This keynote helps audiences:

- See opportunities, and learn to leverage them for success
- Develop a growth mindset, and challenge negativity
- Get comfortable with the uncomfortable
- Develop proven resilience strategies and focus on silver lining lessons
- Create connection through trust and authenticity
- Play to your strengths

Cyber Safety and Online Wellbeing

With employee digital presenteeism estimated to be costing businesses 27 billion dollars annually, the price organisations pay when it comes to our personal technology use is significant.

As a cyber safety and digital wellbeing expert, and executive director of Australia’s Leading Social Media & Cyber Safety Education organisation, ySafe - Yasmin presents her teams uniquely developed sessions, which are packed full of realistic and digestible online safety information applicable to us all.

Drawing on her own experience of going viral as Australia’s Dancing Cop, Yasmin has the expertise and experience to deliver understanding on the proven positive outcomes when it comes to healthy technology use, and empowers her audiences with strategy rich, practical content that can be implemented immediately.

These keynotes help audiences understand:

- Current Social media platforms and online behavioural trends
- Current legislation and research on topical online issues
- The gaming landscape and persuasive technology tactics
- Online Safety strategies
- Cyberbullying management pathways
- Effective online communication skills

Hacking Digital Distractions

With the average person swiping, tapping or touching their phones 2,617 times on average each day, awareness of the strategies we need to develop to tame our technology has never been more important to our wellbeing.

This keynote exposes the specific psychological tricks and tactics used to exploit our attention when it comes to technology and devices, and offers attendees practical tips that can boost productivity in the workplace and at home, promoting focus and encouraging online wellbeing.

Learn about:

- Persuasive Technology and intentional device design
- The real impact of technology on our health and wellbeing
- Mindfulness tactics we can implement to master our technology use
- How to make sure social media makes you rather than breaks you

Online Safety & Digital Wellbeing Workshops (Schools)

As the executive director of ySafe, Yasmin spends most days in schools teaching young people the skills and knowledge to thrive in the ever evolving digital space. Covering a range of key “must know” subjects, Yasmin couples ySafe’s pro technology ethos with her unique ability to connect with the hearts and minds of young people.

“Yasmin just has a gift when it comes to connecting with teens. Yasmin’s ability to avoid condescension and deliver practical and meaningful information to our students in a way that keeps them engaged, is something we truly value as a school. They really feel like someone has their back”

- SCEGGS Darlinghurst

Topics Covered in these sessions:

Cyberbullying and conflict management: Yasmin discusses peer group challenges commonly encountered online at this age. Focusing on managing our feelings towards others in a healthy way in the context of judgement and drama online, Yasmin provides proactive strategies for assessing risk and potential outcomes of the things we say/do online.

Sexting & respectful relationships: Yasmin covers the law around sexting, and defines image-based abuse. Yasmin then explores consent and assesses how this transcends to our online interactions.

Respectful relationships: Yasmin talks about the importance of personal boundaries and how these apply to our online interactions. Yasmin then provides an overview of sexting and the law and explores concepts for keeping relationships (both platonic and romantic) respectful and safe.

Online Wellbeing: In this session Yasmin discusses screen-time, the power and pull of persuasive technology, and explores strategies for keeping gaming and social media use balanced/healthy.

Digital Footprint: Yasmin discusses how your online behaviour influences your 'personal brand', and how this can be positive or negative (with case studies from both ends of the spectrum). Yasmin finishes with strategies on how to protect your privacy and optimise your online reputation.

Online Reputation & Employability: Yasmin helps students explore how far their digital footprint can spread, and encourages students to consider how different people's perspectives and interpretations of online content will influence their online reputation. Like all of her sessions, Yasmin adopts a pro-technology approach, and teaches students how they can harness the positive power of their digital footprints.

Privacy online: With an increase in the formation of relationships online in this age group, Yasmin talks about catfishing and protecting privacy online, with a focus on providing tools and strategies to connect safely.

Parenting in the Digital World - Information and Strategies to help kids thrive online (Parent Education Sessions for Corporates)

In 2021, Parents are currently more concerned about cyberbullying and their children’s online safety than any other topic, including drugs and alcohol. The consuming world of persuasive technology is estimated to be costing Australian workplaces 27 billion dollars a year (or 6 working days), and organisations now have to deal with the real impact of presenteeism and absenteeism of their employees when it comes to the multifaceted effects of the cyber world.

Yasmin delivers high impact, one of a kind parent education sessions developed with an appreciation of the complexities of parenting in the digital age. Yasmin provides parents and carers with realistic and digestible online safety information that empowers them to manage their child's digital world, and focus on work in the workplace.

Testimonial -
“We have partnered with Yasmin for the past 2 years, working to deliver very successful Digital Wellbeing webinars and workshops for our clients across Australia, supporting parents navigating the world of social media, cyberbullying and digital wellbeing for their children.
We love working with Yas as she not only brings her incredible expertise and knowledge but delivers the content in an engaging way with such warmth. Clients and parents get so much out of each session.”

Fiona Hitchiner, Customer Experience Director, Parents at Work

MC & Moderator

As a communications powerhouse, Yasmin is a skilled moderator who engages every audience. A professional in every aspect, Yasmin's unique ability to get the most out of her guests, ask the tough questions and uncover key learnings is exceptional.
Media
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Feedback
Thank you so much for the work you have done on our promotional video. The quality of the video is too good! Our creative director says that the editing, cinematography, camera work, talent, tempo, colour grading and content are first rate! It’s beautifully shot and produced. It’s the work of proper professionals. Amway Japan

At BOSS, we love working with and partnering with Yasmin on our events and campaigns. Her natural fit within our brand values of Integrity, passion, quality and innovation are truly reflected at the core of who she is. Her authentic approach to life and her business is truly unique, and we love having her as a valued part of our BOSS family.

Hugo BOSS

We have partnered with Yasmin for the past 2 years, working to deliver very successful Digital Wellbeing webinars and workshops for our clients across Australia, supporting parents navigating the world of social media, cyberbullying and digital wellbeing for their children. We love working with Yas as she not only brings her incredible expertise and knowledge but delivers the content in an engaging way with such warmth. Clients and parents get so much out of each session.

Parents at Work

Yasmin just has a gift when it comes to connecting with teens. Yasmin’s ability to avoid condescension and deliver practical and meaningful information to our students in a way that keeps them engaged, is something we truly value as a school. They really feel like someone has their back.

SCEGGS Darlinghurst
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