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Zara
Seidler

Co-Founder of The Daily Aus - Australia’s largest youth news publication

Profile

Zara Seidler is the co-founder of The Daily Aus, a social-first news service that engages over a quarter of a million young Australians a day.

Coming from a background in independent politics, Zara has worked as a crossbench political adviser to independent federal crossbencher Dr Kerryn Phelps and campaign manager for an independent Lord Mayoral campaign. She’s also worked at Sky News, Research Australia, and did a research stint at Georgetown University.

Zara has also been a commentator on prominent television programs such as Q+A, The Drum and The Project.

In 2022, Zara was listed in the Forbes 30 under 30, and The Daily Aus’ first book with Penguin Random House is set to be released in mid-2023.

Expertise
Talking Points

The Kids Are Alright - Why Australians under 30 care

Zara can deliver this presentation solo or in partnership with Sam Koslowski

One of the most common misconceptions about Australians under 30 is the air of apathy, laziness and a lack of resilience. Sam (27) and Zara (25), as the mouthpieces for over 360,000 young Australians via The Daily Aus, Australia's most-followed youth news outlet, are here to challenge that. They'll present an evidence-based portrait of their generation, sharing their learnings at the forefront of politics, culture and society. It will provide audiences with a thoughtful, in-depth, entertaining understanding of this demographic they can take back into their workplaces, families and clients.

Who this is for: Suitable for a wide range of audiences. Helpful for management personnel who engage with a workforce under 30, or those with clients/customers in that age bracket.

Key Takeaways:
- Enhanced understanding of how young Australians feel about politics, money, climate and hope via exclusive polling and research conducted by The Daily Aus
- Behind-the-scenes insights as to how Sam and Zara are building Australia's most exciting media company
- Robust, engaging Q&A where audiences can ask specifically for the views of young Australians on particular issues specific to the audience

Break The News - Building Australia's next media giant

Zara can deliver this presentation solo or in partnership with Sam Koslowski

In under two years, Sam Koslowski and Zara Seidler have built an audience of over 360,000 people, two chart-topping podcasts, and successful newsletter and video channels in one of the hardest industries to crack - the news. It's a unique start-up story still unfolding. Sam and Zara gave up careers as a corporate lawyer at one of Australia's top firms (Sam) and a successful political consultant in federal politics (Zara) to pursue a shared vision - hear the challenges, victories and learnings from these first stages of their start-up journey.

Who this is for: Suitable for a wide range of audiences. Helpful for management personnel who engage with a workforce under 30, or those with clients/customers in that age bracket.

Key Takeaways:
- Communication: talking across from your audience, and not underestimating them.
- Leadership: sticking with a vision, despite no early wins. How to get investors, staff and audiences to buy into your vision.
- Robust, engaging Q&A where audiences can ask specifically for behind-the-scenes details of how The Daily Aus works, and what they're planning next.

Q&A with Sam Koslowski and Zara Seidler, co-founders of The Daily Aus

Sam and Zara are the co-founders of The Daily Aus - Australia's most-followed youth news brand, with an audience of over 360,000 - and were just named in the Forbes 30 Under 30.

They've attracted high-profile investment, have built a team of talented young journalists, and are taking on the giants of Australia's media landscape. How did they get there? Where are they going? Where do they get their news? How do they get the PM to agree to an interview? All will be revealed in an open, engaging Q&A with these two young founders.

Who this is for: Suitable for a wide range of audiences. Helpful for management personnel who engage with a workforce under 30, or those with clients/customers in that age bracket.

Key Takeaways:
- Renewed understanding of young Australians via an in-depth chat with two under-30s who are at the forefront of media innovation
- Behind-the-scenes insights as to how Sam and Zara are building Australia's most exciting media company
- Demographic insights into how young Australians feel on a variety of topics including politics, climate, money and hope.
Media
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